MOSHI MOSHI NIPPON

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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

MOSHI MOSHI NIPPON.
Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.

NEWS

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25.May.2016

【KPP BEST Now on Sale!】MOSHI MOSHI NIPPON editors head to Kyary Pamyu Pamyu’s “KPP 5iVE YEARS MONSTER WORLD TOUR 2016”

Hi everyone, this is the MOSHI MOSHI NIPPON editorial team.
Kyary Pamyu Pamyu has a lot planned for 2016 as she celebrates her 5-year anniversary. Her new best-of album “KPP BEST” went on sale today (May 25th, 2016). Have you got your hands on it yet? From PON PON PON to 5iVE YEARS MONSTER, this jam-packed treat of Kyary tracks is an absolute must-listen, an homage to Kyary’s 5 years all compact onto 1 disc.


『KPP BEST』
Worldwide Release iTunes: https://itunes.apple.com/album/kpp-best/id1103995070?app=itunes&ls=1
Worldwide Release Apple Music: https://itunes.apple.com/album/kpp-best/id1103995070?app=itunes&ls=1


A little over a week ago before the release of KPP BEST, Kyary Pamyu Pamyu began the start of her 3rd world tour, invading Singapore on May 13th. The team here at MOSHI MOSHI NIPPON will be accompanying Kyary as she embarks on her tour. In conjunction with this, we will be documenting each of her live performances as she heads around the world!

Her concert in Singapore was held at Esplanade Concert Hall. It is a gorgeous venue and the location for a diverse range of concerts, from classical to pop. As the doors to the venue opened, so began the long line of fans waiting to purchase some Kyary merchandise. There was a lot up for grabs, including a world tour t-shirt and various goods that you can only buy in Japan. We spoke to the merchandise staff who said that this was one of the most demanding merchandise stands they had ever seen. It seems that the black version of the world tour t-shirt was the most popular purchase.

IMG_0189The crowd was mostly made up of Singaporeans, and about 20% included people from neighbouring countries such as Malaysia who had rushed over for the show. This first day of the tour also saw some Japanese fans that had travelled all the way from Japan, but the majority of the audience were from Singapore itself. After asking around, we found out that the fan who had traveled the furthest to attend the concert came all the way from Russia!!

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≪A girl travels all the way from Russia for the concert. She made the decision to make the trip in celebration of her birthday.≫

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≪This girl adorned in Harajuku-style fashion had her photo snapped in AFA last year! This is her second time at a Kyary concert.≫

The age-range of the fans was also diverse. It ranged from small children to wonderful middle-aged men, something that can be expected of Kyary fans, a crowd who come to have fun with their entire families. One girl who we found that was posed and dressed like Kyary wearing the clothes as seen in her music video “Tsukema Tsukeru” pondered  excitedly “I wonder if she’ll sing Tsukema Tsukeru?” as she entered the stage area.

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≪A young girl dressed as Kyary doing her own pose. Before she knew it, she was surrounded by people with cameras!≫

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≪A wonderful middle-aged man also attended the show. He also had his picture taken it front of the banner which bares the key visual of Kyary’s world tour.≫

The concert started with Kyary appearing on stage wearing the clothes we saw her in for her recently released promotional video made for the world tour! Fans sang in Japanese and danced along to Kyary’s songs, which ranged from her brand new songs such as “5iVE YEARS MONSTER” to old classics like “PON PON PON”. One highlight of the show was the DJ that was set up in the middle of the stage who danced and guided the audience along with his hand and arm gestures.

_MG_0621≪Kyary Pamyu Pamyu appears on stage wearing her world tour PR outfit!≫

_MG_1442≪She also took a commemoration photo together with all the fans!≫

 

We have seen Kyary’s overseas concerts countless times, but it never fails to give us goosebumps when we hear the fans singing Kyary’s song altogether in Japanese. Isn’t it amazing that although they may not understand the Japanese in her songs, they can still sing them perfectly in the language? Their excitement and enthusiasm is really conveyed as a result, as well as when they dance the same dances as in Kyary’s videos. It really is incredible how into Kyary overseas fans are. The Singapore concert never let up once; the performance had everyone pumped right until the very last song, before the curtains were finally closed.


We were able to have fans take fashion snaps in front of the “MOSHI MOSHI NIPPON x ENJOY AEON!” banner this time around. We are uploading the photos on Facebook of everyone that participated, so be sure to check our page out. MOSHI MOSHI NIPPON will be sneaking into the rest of Kyary Pamyu Pamyu’s upcoming overseas concerts. Look forward to our next instalment!

 

■MOSHI MOSHI NIPPON FACEBOOK https://www.facebook.com/msmsnippon/

 

Related Article: AEON booth delivers Japanese culture to the world @ NYC – and also sell 24 different kinds of colourful backpacks!

Related Article: Kyary Pamyu Pamyu’s 3rd World Tour “KPP 5iVE YEARS MONSTER WORLD TOUR 2016” starts this week! PR video also released!

 

 

 

 

 

 


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