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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




The Michelin Star ramen restaurant “Japanese Soba Noodles Tsuta” sets up shop overseas for the first time!

“Japanese Soba Noodles Tsuta” is the first ramen restaurant to be awarded a Michelin star as featured in “Michelin Guide Tokyo 2016″. This number one restaurant will make its first step into the outside world by opening up a store overseas in Singapore’s “Pacific Plaza”.

The ramen made by store owner Onishi Yuki is simple and uses original ingredients and an original preparation method. It’s said to put all other ramen to shame. The store has gained a lot of attention not just in Japan but overseas too as it brings in a lot of foreign customers, who finally get their own long awaited store overseas!

Restaurants chosen by Michelin are ranked as high class, but the ramen at Tsuta is just ¥1,000 for one serving. As the title of the store suggests, the ramen uses the noodle, something very representative of Japanese cooking, which it will now be taking overseas so that the world can appreciate this delicacy of Japanese culture. It’s sure to be a delight to the tongue of Singaporean ramen fans.

Japanese Soba Noodles Tsuta, Singapore Pacific Plaza
Day of Opening: Mid-November 2016

The 4Elements ofもしもしにっぽん