Interview for MOSHI MOSHI NIPPION ambassadors! vol3

01.February.2017 | FASHION / FEATURES

This is the interview to the MOSHI MOSHI NIPPON ambassadors vol3! They answered 2 quwstions. The theme is ‘Fashion’. Please check their kawaii style!

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〇Kelsey, 24, British

kelsey-3

Please show us your winter coordinate you like and tell the points!
    This was my favourite outfit I’ve worn around christmas! I was a pink elf! I loved the jingly elf shoes and the PVC skirt with love heart cut outs in it! It was made by a shop called “Chaotic Candy” ! I wore it for my Original Christmas song video called “Secret Santa” here!
Where do you buy your kawaii clothes?
    I buy my kawaii clothes from many different places! I like to buy from lots of independent fashion designers at anime conventions I perform at! Chaotic Candy was from one I went to! I also like vintage shopping and buying cute second hand clothes in English charity shops and online at eBay! When I was in Japan, my favourite shops were Bubbles, WEGO and SPINNS and I bought a lot from there!

 

〇Ada, 22, Porland
 ada-3-1
 –Please show us your winter coordinate you like and tell the points!
    This is one of mine favorite outfit this winter. It is build around the red faux fur top I managed to buy in Tokyo in autumn. It’s kinda a mix of classic with a little bit of magical girl. 🙂 I really like how it makes my hair pop out.
    The point of this outfit are golden details. You can see this color on the broach, the bag the socks and even the shoes. It keeps it together.
ada-3-2
Where do you buy your kawaii clothes?
    I usually buy my clothes online or in second-hand stores. It’s very easy to find there something special! However sometimes, if I have an opportunity to be in Japan I tend to spend everything in Harajuku tho.

-SNS accounts

Instagram: https://www.instagram.com/vinelanderxada

Twitter: https://twitter.com/vinelanderxada

-Related article

“The First Review of Cool Japan 2016-The Most Set of Attraction of Them All”

http://www.moshimoshi-nippon.jp/9687

 

〇Abi, 21, British

abi1

 –Please show us your winter coordinate you like and tell the points!

    For winter I dress very similar to as I would in Spring & Autumn~! ^-^
So for my favourite coordinate this winter is something nice and loose fitting with added Disney Cuteness! My favourite colour is pink so I always wear baby pink no matter what the weather! x’3
I am wearing a pink long sleeve crop top from
American Apparel  with some denim overalls from ☆Forever21☆ that are ☆Disney Pixar DORY☆ Themed!
     In the Spring I would pair it with some adorable Dory socks but in the winter I wear some black thick tights have have warm fleece inside to keep warm~! ^-^

abi-shoesabi-3
     To complete the look I add some small pink platform shoes from ☆WEGO☆ that have heart designs around the edge with a ☆galaxxxy☆ See-through jacket that was personally given to me
by “Go Kawashima” himself after I was apart of the London galaxxxy Fashion show♪
     Then to keep warm when traveling I add my Blue coat with fur collar~! Let’s stay cute this winter!♪
abi-coat

Where do you buy your kawaii clothes?

    I buy my kawaii clothing from all over the place in many different stores around the world~!! The main places I get cute clothes in the UK from is H&M TOPSHOP PRIMARK   JACK WILLS  American Apparel ☆ eBay ☆~! But I always mix my parts of clothing with Japanese fashion from Japan! for example many clothing from WEGO BUBBLES galaxxxy AYMMY ☆~!

    I never just buy my clothing from one store as I always go to every store that is open so I can see if they have that 1 piece of clothing that fits well with my fashion~! ^-^
    Sometimes buying 2nd hand clothing is the best way to get cute things you love & feel good in♪
I used “DEPOP” appn on my iPhone and got myself a new AYMMY dress to wear when I come to Japan in April 2017!

 

-SNS accounts

Instagram: https://www.instagram.com/crazytabbix/

Twitter: https://twitter.com/crazytabbix

YouTube: https://www.youtube.com/user/abigailm28

 

 

〇Yujie, 22, Taiwan

yujie

 –Please show us your winter coordinate you like and tell the points!

    Because I feel like to wear the pink shoes, I chose white and blue clothing to control the color! It has not been so cold in Taiwan, I can add the white gown for spring. That’s a efficient outer. It makes me fresh!

-Where do you buy your kawaii clothes?

    I often bought them at Laforet HARAJUKU when I had been in Tokyo! There are a tons of unique fashion brands there, so I can spend all day in Laforet! I love it! And also, I loved to check out second-hand shops in Harajuku, Shimokitazawa, Koenji, Kichijoji. I noticed the places which you can find out your fashion were so facsinating that I have looked around the second-hand shops in Zhongshan, Taipei!

 

-SNS accounts

Facebook: https://www.facebook.com/yujiejie

 

〇Kimi, 21, Taiwan

紀卜心_201701

 –Please show us your winter coordinate you like and tell the points!

    The point is pink! This winter, it has not been so cold in Taiwan, I can hang out only with the sweater wove the pink ribbon and the Alice’s tights. Also, I put on the fluffy berets, it’s the latest trend!

 

-Where do you buy your kawaii clothes?

    I always got my clothes in Harajuku and Shibuya when I went to Japan. When I had no chance to go to Tokyo, I have asked my friends to get the clothes for me.

 

-SNS accounts

Instagram: https://www.instagram.com/eatzz7/

Facebook: https://www.facebook.com/eatzz7/

 

〇Xuan, 19, Taiwan

葛盈瑄

 –Please show us your winter coordinate you like and tell the points!

    The scarf is the point! I think scarf suits every coordinate, so I often add a scarf to make up for the lack of my coordinate.

 

-Where do you buy your kawaii clothes?

    I got my clothes from the online shop on Instagram. I don’t buy from a certain shop.

 

-SNS accounts

Instagram: https://www.instagram.com/1997xuan_/

 

———-

     In Jauary, we will ask them one more time about ‘Valentine Day’! Please look forward their answers!

 

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    “Aren’t you full yet,” Murakawa asked the audience, before announcing one more song.

     

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    “I was so nervous before we got here,” said Kirihara. “But when I saw all of your faces, I knew from the bottom of my heart that I had made the right choice to become an idol!”

     

    “Even if I’m reborn, I hope to stand on this same stage again,” said Minami while crying.

     

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    “I will always cherish this moment,” said Miyano. “I hope to make many more memories in the future!”

     

    “I never thought I could care for people so quickly after meeting them,” said Murakawa, shedding a few tears. “I have so much love and affection for everyone, and I want the seven of us to keep working hard to share Harajuku with the world. Standing here now, I know that we can become an idol group loved around the globe!”

     

    After each group had finished their performances, all 19 idols from all three KAWAII LAB groups stood on the same stage together.

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    With excitement in the venue still building, the final performance and the long-awaited collaboration began. All 19 members formed a circle and began to perform FRUITS ZIPPER’s breakout hit Watashino Ichiban Kawaiitokoro. Fans in the audience were permitted to record during this part of the concert, and after the show concluded, countless videos were posted to social media sites.

     

    A project to shoot a TikTok video of Happy Chocolate with the audience also took place at the end of the event. FRUITS ZIPPER member Mana Manaka gave a brief explanation of the choreography before taking a video of the fans gathered at the venue. The night ended as the idols and fans danced together.

     

    KAWAII LAB is continuing to produce cutting-edge idols ready to be shared with the world. With the addition of CANDY TUNE, the future is looking bright, and fans will want to watch out for what’s coming next.

    Text: Masatoshi Mayuzumi
    Photo: Shinsuke Hayashi / Miki Higashi

     

    ■Setlist

    [IDOLATER]
    Kesenai…(short ver.)
    Endless Summer
    Vapor City
    Kimi ni MuCHU♡XX
    Mahouno Kagiwo Teniiretara
    DIAMOND
    Endrollwo Mukaeru Maeni

     

    [FRUITS ZIPPER]
    RADIO GALAXY
    Sekaiwa Kimikara Hajimaru
    Happy Chocolate
    Kanpeki Shugide☆
    Watashino Ichiban Kawaiitokoro

     

    [CANDY TUNE]
    hanamaru
    Kiss Me Patissier
    Nanairo Prologue
    Mikanna Seishun
    hanamaru (MV.ver)

     

    [KAWAII LAB.]
    Watashi no Ichiban Kawaiitokoro

  • CANDY TUNE Releases First Album ‘CANDY TUNE’

    09.March.2023 | MUSIC

    CANDY TUNE, the newest group from KAWAII LAB, released their first album on March 7. KAWAII LAB is continuing to introduce Japanese idol culture to fans around the world.

     

    The seven-member group is comprised of members Rino Fukuyama, Mizuki Kirihara, Natsu Minami, Nanako Ogawa, Bibian Murakawa, Shizuka Miyano, and Kotomi Tachibana. Just like candy, which comes in tons of different flavors and shapes, the members will bring their own unique personalities and quirks to their pop tunes as they carry on KAWAII LAB’s mission of sharing Harajuku style with the world.

     

    Two songs on the group’s first album CANDY TUNE were produced by Naoki Kubo and Suu, former members of SILENT SIREN–the sweet and playful Kiss Me Patissier and the inspiring song hanamaru. Hirotaka Hayakawa, who has produced hit songs for countless artists, also contributed. Nanairo Prologue tells the story of the seven members moving forward across a rainbow-colored bridge, andMikan na Seishun (Unfinished Youth) has a fast-paced sound sure to be a hit with new fans. The group’s artist photo and the jacket art for the album were provided by Yuko Takayama (yenter).

     

    CANDY TUNE will hold its debut concert titled KAWAII LAB. SESSION ~CANDY TUNE~ on March 14 at Spotify O-EAST. To commemorate the special occasion, IDOLATER and FRUITS ZIPPER will also perform. The three groups will perform the FRUITS ZIPPER hit track Watashi no Ichiban Kawaiitokoro together during the event, and tickets are now on sale.

     

    Additionally, new interviews with the members and behind-the-scenes footage have been uploaded to CANDY TUNE’s official YouTube channel.

  • 【KAWAII LAB.】New Idol Group「CANDY TUNE」Debut Concert Planned for March 14 at Spotify O-EAST

    07.February.2023 | MUSIC

    A new idol group is coming in March 2023 from KAWAII LAB. , to promote Japan’s growing idol culture to the world.

     

    So far, four members have been announced ahead of the group’s debut concert. The group name and details of their debut concert have just been revealed!

     

    Following IDOLATER and FRUITS ZIPPER, the third idol group born from KAWAII LAB. has been announced as CANDY TUNE. The name is meant to evoke the image of both kindhearted girls and catchy melodies and harmonies.KAWAII LAB. will continue to focus on its concept of promoting Harajuku culture to the world.

     

    The four members announced so far are Mizuki Kirihara, Rino Fukuyama, Natsu Minami, and Nanako Ogawa. More members will be announced in the near future.

    Clockwise from top: Mizuki Kirihara, Nanako Ogawa, Rino Fukuyama, Natsu Minami

     

    CANDY TUNE’s debut concert titled KAWAII LAB. SESSION ~CANDY TUNE~ will be held on March 14 at Spotify O-EAST! IDOLATER and FRUITS ZIPPER, both created by KAWAII LAB., will also perform, with the members of CANDY TUNE performing on the same stage as their seniors for the first time.

  • Interview: MIOCHIN’s Kawaii Girl’s Guide to Tokyo

    15.December.2022 | FASHION / FEATURES

    Many visiting Tokyo in the future will want to find the most kawaii spots imaginable, and we know just the girl to serve as a guide! In today’s special interview, we chatted with MIOCHIN to share her recommendations. If you haven’t seen her colorful pop pics on TikTok and Instagram, you’ll want to jump into the MIONOSEKAI!

     

    Q. MIOCHIN, what store is a must-visit in Harajuku?

    “That would be SUGAR HIGH at Harajuku Alta! You can find colorful sweets and cute goods from all over the world. I always stop by when I have time because they have popular snacks I’ve seen on TikTok, tons of jewelry, and things I can use every day♪

    It’s also a really good spot for buying small souvenirs and gifts for people!★”

     

    Q. What store in Tokyo really embodies your personal worldview?

    “The minacute CONCEPT STORE at Ikebukuro Sunshine City. I’m actually the store’s producer!★

    Not only did I design this shop, but I’m also selling cute accessories in collaboration with minacute!!”

    “The store feels like a big toy box and it’s filled with so many items that kids would love. Not only that–you can find popular brands from around the world and tons of sparkle too★

    We also hold workshops and events on weekends, so please come visit!♪★”

     

    Q. What’s your go-to Kawaii Spot?

    (The HARAJUKU Room)

    “If you’re looking to surround yourself with everything cute, it’s all about MOSHI MOSHI ROOMS! Each room is perfect for snapping photos–I’ve visited so many times for parties and photo shoots★

    There are four rooms: DOSKOI, HARAJUKU, ORIGAMI, and SAKURA, and each has a uniquely cute interior♪ If you’re planning on staying the night in Harajuku, be sure to check it out!”

     

    Q. Where can the readers find cute clothes like the ones found in your wardrobe?

    (Skirt, Jacket: grapefruitmoon)

    “Check out grapefruitmoon, a vintage clothing store. They have so many neat items from the 60s to the 80s, and the designs and shapes are so unique. I’d recommend browsing their retro dresses and funky bottoms★Whether you’re into more monotone fashion or something more flashy and bright, you’ll find it!♪”

     

    Q. Where do you buy your makeup?

    “ANNA SUI. I just can’t get enough of the brand’s vision, and the cosmetics are really one-of-a-kind. Honestly, I buy most of them–I especially love the perfumes. I love the scents and the designs are just too damn cute! It’s my favorite collection.”

     

    Q. To wrap things up, do you have a message to readers coming to Japan in the future?

    “I’m so glad that so many people are interested in Japan. I post so many colorful things on social media and always want to share Japanese culture with the world!♪

    There are so many interesting places that you can only find here, and fascinating activities that you have to visit to enjoy!

    I hope you’ll come enjoy our food, fashion, and sightseeing spots. And don’t forget to shop for some kawaii goods!★

    And I hope that once you do, you’ll love Japan even more!”

     

    PROFILE: MIOCHIN

    Active as an illustrator, TikToker, and streamer, MIOCHIN is known for her colorful pop world MIONOSEKAI. She has fans young and old from around the world and often broadcasts on YouTube and TikTok, recently attracting attention for her duet videos on the latter. Her original videos focus on everything from makeup and art to impressions. 

    Instagram: https://www.instagram.com/dtdq2828/

    TikTok: https://www.tiktok.com/@mionosekai

    YouTube: https://www.youtube.com/channel/UCnyOak5Hd4WG0oLECz6L0Og

    Twitter: https://twitter.com/dtdq2828

  • Interview Series Vol.3: What Does ‘Kawaii’ Mean to You?

    14.November.2022 | FASHION / FEATURES

    “Japan is such an interesting country, where so many cultures blend and evolve.”

     

    Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world. Recently, we launched a new interview series with foreign influencers active in Japan, and for the third edition, we’re chatting with Zhu Zhu! A popular influencer with over 2 million followers on Weibo, Zhu Zhu claims that since coming to Japan, her fashion has become ‘softer.’ We sat down to ask her what kind of Kawaii she’s found in Japan.

    Q. Why did you first come to Japan?

    “In 2013, I moved to Japan with my family because Beijing’s air pollution had become really bad. It’s already been nine years!”

     

    Zhu Zhu when she first came to Japan

     

    Q. When you first arrived in Japan, what surprised you?

    “When I first came to Japan, what really surprised me was the wide use of the word ‘kawaii.’ It’s so interesting that literally anything can be called kawaii. Sure, it makes sense to call girls, animals, or clothes cute, but in Japan, people call things cute that people in other countries would never refer to in that way. I mean, I think calling things ‘cute’ when you mean ‘good’ is something really commonplace here. (laugh)” 

     

    Q. Tell us what you find the most Kawaii in Japan!

    “There are so many cute things in Japan, but I think that the sweets take the cake. I was surprised by how small they are unlike in other countries. And there are so many kinds! Cakes, baked goods, wagashi, they’re all so incredibly kawaii!”

     

    Q. How did your encounter with Kawaii culture in Japan change you?

    “Since I first came into contact with the Japanese version of kawaii, I think my style has become softer. When I was overseas, I typically just worse really simple outfits and makeup, but now, I’m always conscious of looking girly and cute.”

     

    Q.In Japan, what are you interested in right now? Where do you want to visit in the future?

    “I recently read an article about Yufuin Floral Village, which is England-inspired. It looks so cute and I really want to go!”

     

    Q. Do you have anything to say to our readers who want to visit Japan in the future?

    “Japan is such an interesting country, where so many cultures blend and evolve. No matter how many times you visit, you can always find something new. Please visit!”

     

    Zhu Zhu Profile

    An influencer from China with 2 million followers on Weibo. Nicknamed “Big Cousin” on social media, she has been a favorite of many Japanese brands for years. Since moving to Japan, Zhu Zhu has actively shared fashion, beauty, travel, and food posts on social media. In addition to appearing on TV and in magazines, she has collaborated with a number of major Japanese apparel and cosmetics companies. 

  • An Interview with Seidenba Saku: “Kawaii Is Something You Define Yourself.”

    31.October.2022 | FASHION / FEATURES

    Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world. Recently, we launched a new interview series with foreign influencers active in Japan, and for the second edition, we’re chatting with Seidenba Saku. The face of the music group DiAN, she’s a multi-talented pop artist, writer, and designer. We asked the Beijing and Tokyo-based artist about what she thinks about Kawaii culture in Japan.

     

    -Photo1

     

    Q. Why did you first come to Japan?

    “When I was in middle school, my favorite English teacher taught me some Japanese. After that, I started to get into Japanese literature and manga, and I was really influenced by a Shuji Terayama play in high school. Japanese content started to become a part of my daily life, and I started to get curious about the country itself. I wanted to see the place where all of these amazing things were created with my own eyes. Now I’ve been in Japan for almost ten years!”

     

    -Photo2

    Q. When you first arrived in Japan, what surprised you?

    “I thought that people who dressed really eccentrically would be difficult to 

    approach. I had no idea what kinds of lives they led, and I was nervous about 

    talking to them. After coming to Japan, I realized how nice they were! 

    They work so hard, I was incredibly impressed!”

     

    Q. What do you think about Kawaii culture in Japan?

    Kawaiiといえば、日本の音楽はすごくカワイイと思います!パフォーマンスの現場、制作スタンスを問わず、音楽そのものに対する熱い思いが伝わってきます。音楽は人生にどう向き合うかを教えてくれると言っても良いと思います。そのくらい、日本の音楽には影響を受けました。

     

    -Photo3

     

    Q. How did your encounter with Kawaii culture in Japan change you?

    “My first real exposure to Kawaii culture was in middle school. I bought a ton of Japanese magazines like KERA and Gothic&Lolita Bible, and reading those made me realize that I could be who I wanted to be and dress how I wanted to dress. I could express myself as much as I wanted to. Kawaii is something you define yourself.” 

     

    -Photo 4

     

    Q.In Japan, what are you interested in right now? Where do you want to visit in the future?

    “A friend and coworker of mine in the art world recently told me that Toyama is the “Venice of Japan,” and that it’s totally different when compared to any other Japanese city. I’d like to visit, so I can see a totally unique side of Japan!”

     

    -Photo 5

     

    Q.Do you have anything to say to our readers who want to visit Japan in the future?

    “Trust your instincts and go find your own version of Kawaii!”

     

     

     

    PROFILE 

    Seidenba Saku

    Born in Beijing, Seidenba Saku is the vocalist and art director of DiAN, a three-member music group with sound producer A-bee and composer immi. She is also a writer, designer, director, and graphic artist, having worked with a number of companies in the past. Based in both Beijing and Tokyo, she continues to attract attention from audiences and industries around the world.

  • Interview: What Type of ‘Kawaii’ Did This Popular Foreign Influencer Find in Japan?

    03.October.2022 | FASHION / FEATURES

    Kawaii is marshmallow-flavored medicine for the soul.”

     

    Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world, and today, we’re featuring a foreign influencer living and working in Japan! This time, we interviewed Etsuna, a popular influencer from China, discussing how Yume Kawaii fashion brings her comfort and the many types of ‘kawaii’ she’s found during her time in Japan. 

     

    Q. What brought you to Japan?

    “After graduating with a major in animation, I was working at a university in Shanghai as a teacher, but I decided to enroll in Tama Art University’s graduate program to study for my master’s degree. That’s when I came to Japan, and I’ve been here for 15 years!”

     

    Q. When you first came to Japan, what surprised you? Was anything different than what you had imagined? 

    “Everyone wore such bold makeup, and that really surprised me! When I first came to Japan 15 years ago, I think the gyaru trend was still big, and a lot of girls had that strong Harajuku style and big personalities. Heavy eye makeup and blush was the big thing. I thought everyone was getting ready to film for a TV show.” 

     

    Q. What do you think of when you heard the word ‘kawaii’ in Japan?

    “MOSHI MOSHI ROOMS, character cafes, and Yume Kawaii fashion…they are all so unique and so adorable! Those things are what I think of when I hear the word ‘kawaii.’”

     

    Q. Did finding Japanese kawaii culture change you in any way?

    “Before I experienced kawaii culture, I was a teacher, so I wore a lot of black, white, and gray every day. But after encountering kawaii style for the first time, I started experimenting with different kawaii subcultures, like the Mori Girl trend back in the mid-2000s. Eventually, I fell in love with Yume Kawaii (Dreamy Kawaii) fashion, which is filled with pastels and a fantasy-like aesthetic. I’ve been dressing in that particular style for about ten years now. To me, kawaii is like marshmallow-flavored medicine for the soul. It’s very healing.” 

     

    Q. When it comes to Japan, what interests you now? Where would you like to visit in the future?

    “Today, it feels like Japanese fashion is becoming more and more simple, and the Harajuku kawaii trend is starting to disappear. Is that because people don’t like standing out in that over-the-top way? Do they feel embarrassed if they dress differently than most people? I’ve met a lot of people who love Yume Kawaii fashion, but they might not have the courage to wear it themselves. That’s why I’m currently researching how to bring Yume Kawaii to AR. If I can bring it to the virtual world in a way that blends with the real world, I can create a brand-new experience for everyone. Using mobile AR technology, people will be able to transform their everyday clothes into something with more Yume Kawaii style!”

     

    Etsuna’s Original Yume Kawaii AR Filter

     

    Q. Please give a few words to those living abroad who are interested in visiting Japan!

    If you really want to experience Japanese kawaii culture, stay at MOSHI MOSHI ROOMS in Harajuku! There are so many fashionable people in Tokyo too, and if you hang out near Harajuku Laforet on the weekend, you’ll see people taking plenty of pictures. Come have a special trip to Japan and surround yourself with all things kawaii! Have fun!” 

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