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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




The best record stores in Shibuya

Once serving mainly the city’s DJ population, vinyl-focused record shops have been undergoing something of a revival over the past few years in Tokyo, attracting strong numbers of quality-conscious music enthusiasts who still prefer physical records over digital downloads. Visit-worthy stores can be found all over the city, but Shibuya is a particularly fertile ground for vinyl hunters looking to go on a shopping spree: this list highlights 13 of the best outlets in the area, and points out which genres are best represented at each store. No matter what your musical preferences might be, the variety on offer at these fine establishments is sure to satisfy.

The 4Elements ofもしもしにっぽん