MOSHI MOSHI NIPPON

  • Twitter
  • FaceBook
  • Google +
  • YouTube
ABOUT

Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

MOSHI MOSHI NIPPON.
Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.

NEWS

main

11.February.2017

Yokote Kamakura Snow Festival In Akita – A Fantastic Winter Landscape!

The Yokote Kamakura Snow Festival is an annual winter festival held from January to February in Yokote, Akita prefecture, in the Tohoku region of Japan. Not only can you experience seeing kamakura or cave-like houses made from snow, but you can also see the bonden, a large offering ceremony at a Shinto shrine during this amazing event.

Kamakura have been built as a part of the 14th-16th days of the lunar calendar New Year celebrations in the northern areas of Japan for the past 450 years or so; these are built to worship the water gods. After making a monetary offering to the water gods that are enshrined within the kamakura during this time, worshipers pray for blessings regarding the safety of their family, business prosperity, abundant harvests, and for other wishes.

The bonden is a 300 year old traditional event in this region where 5 m tall, gigantic shrine tools are dedicated at a shrine. The men in this procession wear splendid implement-shaped headdresses while competing against one another as they head towards Asahiokayama Shrine, where they battle against one another to enter the main shrine area for the dedications – it is an exciting spectacle to behold.


The 4Elements ofもしもしにっぽん