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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




Mount Fuji Appears in Roppongi!

Mount Fuji will appear in the heart of the city as part of the 10th anniversary celebrations for Tokyo Midtown. The Edo-Fuji event will see a 6x23m installation accompanied by projection mapping displays constructed on the complex’s lawn space from March 17 to April 16.

“Plant hunter” Nishihata Seijun will be handling the production of the Edo-Fuji installation which is titled “aeru” and aims to celebrate Japan’s natural beauty and culture both ancient and modern.

The installation will make use of projection mapping and lighting technology to enhance its already large 6x23m scale and display a different side of Mount Fuji.

Scene 1: The Birth of Mount Fuji

The sun gradually emerges from a sea of clouds. When the sky clears, Mount Fuji is lit from behind and visible in all its glory.

The 4Elements ofもしもしにっぽん