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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




CHERRY BLOSSOM FEVER Creating the perfect bento for cherry blossom season

This article is adapted from Anna Jassem and Aleksander Szojer’s upcoming book, In the Rhythm of the Seasons: Japanese Customs and Home

Starting in early spring, all major Japanese media provide daily updates on the sakura (cherry blossom) front, which moves up from the subtropical Okinawa to northernmost Hokkaido. Well before the first buds appear on trees,  the color pink pops up all over the supermarket shelves, with half of the products being sold in sakura packaging or even in sakura flavor (which, counterintuitively, is actually the flavor of the cherry petals rather than the fruits).

Once the Japan Meteorological Agency officially announces the arrival of spring in a given area, the annual craze of hanami (literally “flower viewing”) begins. Young mothers with their little ones, seniors with their watercolors, amateur photographers with suitcases full of professional equipment and crowds of office workers flock to parks for picnics and parties under the blossoming trees.

“Earlier, companies would send their most junior members to hold the spot since early morning or even the night before,” recalls Miyuki Suyari from the Simply Oishii Cooking School in Tokyo. “Nowadays, it will usually suffice to leave a note on the ground with the date and time of a hanami gathering for other groups to respect it.” Upon arrival, everyone takes off their shoes and cuddles up on one of the big blue tarps that are normally used to protect construction sites. “The plastic sheets are used in place of portable tatami mats as they are light, sturdy and cheap,” explains Miyuki.

The 4Elements ofもしもしにっぽん