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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




Japan spring music festival guide −Start the outdoor party season early at these top gatherings

The summer months are obviously when most of Japan’s big-time outdoor music festivals take place, but that’s not to say the spring selection isn’t deserving of attention: the weather is generally very agreeable from March to May, the crowds are less of a struggle than at summer’s big-time parties, and you won’t be paying through the nose for the fun. Those looking for variety will also have a field day, as most of the festivals listed below are less about attracting the maximum amount of visitors and more about keeping it real, whatever that means for each organiser and concept. From mainstream rock gatherings to techno parties on the seaside, these are some of the music festivals worth checking out in Japan this spring.

The 4Elements ofもしもしにっぽん