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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




Performance And Workshop Of Japanese Traditional Arts: LOVE JP Project

Being able to take a closer look at Japan’s traditional culture, which encompasses the various ways through which people have been interacting with their environment through the eras, is one of the joys of visiting this country. The Japanese traditional arts can be enjoyed not only passively, by watching performances and demonstrations by professionals, but also actively – through hands-on experiences.

A unique event designed to introduce Japanese culture to visitors to Japan, comprising both the passive and the active sides of experiencing Japanese culture, will take place on May 13th, 2017 in Tokyo. The LOVE JP Project is a private initiative born out of the desire to bring traditional Japanese culture closer to the ones who would like to enjoy a live experience of it.

What is LOVE JP?

Performance And Workshop Of Japanese Traditional Arts: LOVE JP Project

LOVE JP is an event comprising a performance and a workshop of traditional arts, featuring Japanese calligraphy, origami, traditional music and the art of the kimono. This project has gathered young talented performers who would like to introduce Japanese culture to foreign visitors.

The world of Japanese calligraphy or that of traditional musical instruments such as the koto (Japanese harp) and the shamisen may seem too sophisticated and out of reach for many travelers from abroad. However, for the Japanese youth who practice these arts on a daily basis, they are a source of fun and true joy. These arts are part of their lives and they enjoy them while striving to become masters of their art.

The six young talented performers who joined their efforts to create this event will hold a demonstration and a workshop of traditional arts for those who would like to deepen their knowledge about Japan.

Let us introduce some of the arts featured at the LOVE JP event.


LOVE JP Project - Performance And Workshop Of Japanese Traditional Arts

Origami is a delightful pastime which can be enjoyed anywhere in the world. Few people would think of origami as performance, but those who aim to become masters of this art are expected to be able not only to create beautiful origami works but also to fold them as fast and as elegantly as possible. It is a demonstration of skill that is impressive in itself.

The LOVE JP event features Tomoki Sakurai, who will hold a demonstration of origami and an origami workshop. Tomoki has been involved with origami since childhood and aspires to become a master of the art.

LOVE JP Project - Performance And Workshop Of Japanese Traditional Arts

In addition to the speed and dexterity which can be seen in his performance, you will be able to see Tomoki’s original origami creations – works of origami that he himself has designed.

At the origami workshop, gorgeously patterned Japanese paper is provided for the participants. Moreover, everyone will be able to take their creations home as souvenirs from the event!

The 4Elements ofもしもしにっぽん