Aymmy in the batty girls is a fashion brand led by Ayumi Seto. I took a trip to the store’s press room together with Chinese model Etsuna to see the brand’s new spring collection.

First up, Etsuna & Ayumi’s casual attire!

“I normally wear a lot of pastel-coloured clothes, but today I came wearing a bright rose pink one piece to look like Ayumi! I was also happy Ayumi was wearing the same coloured pants as me.” ―Estuna

Shirt: ¥14,040 / Pants with Belt: ¥18,360 (All Tax Included)

“I coordinated this outfit using Aymmy’s new items. The sparkly buckle on the pants is an important piece so I wore shiny earrings and glasses to go with it. I also combined the purple in the shirt design with the pants, so even though I have both the patterns and flashy coloured pants it all comes together.” ―Ayumi

Aymmy in the batty girls’s recommended spring items

The theme for Aymmy in the batty girls’s items this season is “Blooming Garden Picnic.” They maintain that typical Aymmy feel while mixing in springtime motifs like daisies and tulips. The collection is made to make you feel like you’re by the flower beds having a picnic.

Which item do they recommend this most?

One Piece: ¥22,680 (Tax Included)

“This slim-fit knitwear is something I want to see combined with the checkered one piece. It’s made tight and minimalist and can be worn stylishly and girly. The collar and sleeves are also rainbow coloured.” ―Ayumi

Knitted Polo: ¥10,800 (Tax Included)

“This slim-fit knitwear is something I want to see combined with the checkered one piece. It’s made tight and minimalist and can be worn stylishly and girly. The collar and sleeves are also rainbow coloured.” ―Ayumi

Cardigan: ¥14,040 (Tax Included)

“Glitter is in the spotlight this spring, so I recommend this knitted glitter cardigan too. The sleeves have frills to make you look cute. Another highlight is the red ribbon.” ―Ayumi

PVC Bag： ¥7,560 (Tax Included)

“The number one most popular items at our exhibition were these three PVC bags. They come in three different colours. They are transparent so you can see the contents inside which I think is cute. I recommend the red one to those who don’t want their things to be seen though, that one is harder to see through. We made the handles long too so they can be worn from the shoulder!” ―Ayumi

Etsuna & Aymmy’s outfit showdown!

At Etsuna’s request Aymmy did her styling for her!

One Piece: ¥17,820 / Cardigan: ¥14,040 / Beret: ¥8,640 (All Tax Included)

“Estuna’s image is pink, so I tried to give the outfit a spring vibe by combining pink and green. The gingham one piece has a high waist and can be used to alter to change how it looks so you can make yourself look even more stylish.” ―Ayumi

Next, Etsuna did Ayumi’s styling.

Sweater: ¥9,720 / Skirt: ¥17,280 / Blouse: ¥12,960 / Cap: ¥5,400 (All Tax Included)

“Ayumi normally goes for a boyish look, so I wanted to make her more girly so I mixed in a dotted blouse. I combined red and white to make her look like Lolita from the movie.” ―Estuna

Estuna was very happy with her first ever visit to the Aymmy press room. She comments: “Back when Ayumi used to be a frequent model in magazines, I often saw her cute boyish style. I am moved to be able to actually meet the person whom I admired. I can see she has become more of an adult since the magazines, but the base of her hasn’t changed one bit!”

Aymmy in the batty girls’s new item collection can be bought from the brand’s official website or via Amazon. Those living overseas can purchase them on Amazon too. There are plenty of other cute items we couldn’t show today too, so be sure to check them out and enjoy filling up your wardrobe for Spring 2019!

Etsuna also made a video about her trip over on her Weibo page, so check that out below too.

https://weibo.com/1053701534/HnKj48RL9

Model / Ayumi Seto Etsuna

Writer / Sayoko Ishii

Photographer / Kayo Sekiguchi