New “MACCHA HOUSE” opens in Japan specializing in matcha and receives huge attention online
A new “MACCHA HOUSE” will open on June 16th at Mitsui Outlet Park Iruma, joining Kyoto’s Shijō Kawaramachi and Shiga Ryuo branches as the third MACCHA HOUSE in Japan.
MACCHA HOUSE first opened in Singapore, Hong Kong and Taiwan with a total of 9 branches across Asia. The first shop to open in Japan was at Shijō Kawaramachi in May 2015.
MACCHA HOUSE has enabled Japan’s traditional matcha culture to make its way overseas, fine crafting original matcha drinks and sweets using matcha from Kyoto’s “Morihan,” a well-established tea company in Uji.