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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




Japanese Cosmetic Brand “Makanai Cosmetics” Introduced in French Department Store “Printemps” in Paris

Japanese cosmetic brand Makanai Cosmetics, based in Kagurazaka in Tokyo, currently has its products for sale in the French department store Printemps located in Paris. The display was introduced to the store just last month on July 17th.


Makanai Cosmetics was established over 100 years ago by female workers in the gold leaf foundry. They worked in extremely hot and dry conditions and needed a way to protect their skin from their work environment, and so they made their own cosmetic brand. The brand went back and forth through trial and error to create the best product possible, and so the brand itself is packed with expert knowledge that has been handed down for over a hundred years.


Printemps is France’s representative department store with a history spanning more than 150 years and one that has continued to be updated. Makanai Cosmetics is the next line to be introduced to the shop. They are serving up their selection in BEAUTYSTA inside the three floor shopping complex, a beauty space lined with the most gorgeous latest and best carefully selected products to evoke the fun that comes with beauty and shopping.


Makanai Cosmetics can be found on the first floor, which can be called the face of the store itself, ready to greet customers with cosmetics all the way from Japan.


Printemps is a designated historical site that consistently draws attention from all over the world. That means Makanai Cosmetics is sure to thrive being in such a prominent location.



“Makanai Cosmetics” (Permanent Display)

Locations: Printemps (Paris, France)

Grand Opening: July 17, 2017

Printemps International Website:

Makanai Cosmetics Official Website:


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Related Article:Cosmetic Brand CANMAKE to Release New Line-up of Nail Polish Colors—2017 is Mermaid Shades!

The 4Elements ofもしもしにっぽん