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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




YUMMY MART to Release Clothing Collection in Collaboration With Adorable Looney Tunes Character “Porky Pig”

Tokyo-based lingerie brand YUMMY MART are releasing a limited edition collection in collaboration with the internationally recognisable Looney Tunes character Porky Pig.

There are 6 items of clothing in the collection ranging from lingerie, pajamas and more, all designed in the iconic colour of the pink Porky Pig. The collection will first go on sale at a concept shop in Harajuku on August 12th before becoming available online on August 16th at 14:00.


The pajamas (¥5,980 + tax) are made from soft flannel meaning you can enjoy wearing them straight away from the start of autumn. The collar of the top is designed in the style of a sailor uniform while the bottoms are dotted Porky Pig faces. Super kawaii♡


The bath robe (¥6,980 + tax) comes with ears and a tail attached! The fluffy material of this one makes it something you definitely want to put on after stepping out the bath or shower.


This set comes with a tube bra and underwear with lovely frills (¥3,980 + tax).


There’s also cute underwear featuring a design of Porky Pig and his girlfriend, Petunia pig (¥1,780 + tax).


The slippers (¥2,680 + tax) come with ears attached and an adorable Porky Pig looking angry. Plus, they go right up to your ankles, so ensure you are fully protected from the cold.


These are the kind of clothes that will make you forget about fatigue that comes with summer heat simply by wearing them. Don’t miss out on this charming collection from YUMMY MART!



YUMMY MART Concept Shop

Address: 6-6-9 Jingumae, Shibuya-ku, Tokyo

Open: 12:00-20:00 (Irregular Holidays)
YUMMY MART Online Store:


LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s17)


Related Article:“Kirby Super Star” will debut as a lingerie! Lingerie items collaborating with YUMMY MART will be sold.


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The 4Elements ofもしもしにっぽん