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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




GU to release second range of collaborative items with Sailor Moon!

GU teamed up with Sailor Moon earlier this year in spring to release their first ever line of collaborative items with the internationally-known series. It was a big success, and they have announced that they will join with the series again to release their second collaborative line, available to purchase at all GU stores and via their online store from October 6th.


Day one of the first collaboration saw almost 600 people lined up outside the GU store in Ginza. Items sold out one by one, and the sale even prompted attention across social media. Now, due to fans’ hot demand, GU and Sailor Moon are release line number two.


GU stores including those in Ginza, Shinsaibashi, Yokohama Northport Mall and online will also stock a range of limited edition items too.

*All clothing items are women’s-only.


Also, all of the items for this second collaboration will come specially with an original name tag with “Pretty Guardian Sailor Moon meets GU” printed on them.


Be sure to get your hands on this new line from GU before everything inevitably sells out!


“Bishoujo Senshi Sailor Moon meets GU” 2nd Collaboration

On sale Friday Oct. 10, 2017


Official “Bishoujo Senshi Sailor Moon meets GU” Hoepage:

The 4Elements ofもしもしにっぽん