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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




Kenji Toma who resides in New York will hold a publication party and autograph session for his new photo book.

At a bookstore run by “Marc Jacobs,” a fashion brand born New York, Kenji Toma’s publication party of “The Most Beautiful Flowers” will be held on the 15th of September (Fri.), 19:00.


The photographer Kenji Toma commented as follows. “This serialized photo is an homage to the flowers depicted in “Choix des plus belles fleurs” which is known as one of the most famous botanical pictorial books of France in the 19th century. This book is one of my favorites and I have been craving to take photos of flowers in the same way.”



An exhibition and autograph session will be held for just one day and a special edition of the BOOKMARC-limited photo book with a booklet which contains three prints will be sold.


Don’t miss this special event.



Kenji Toma “The Most Beautiful Flowers”

Publication party and autograph session

Date: September 15th, 2017 (Fri.) 19:00 to 20:30

Venue: BOOKMARC, 4-26-14, Jingumae, Shibuya-ku, Tokyo

Product: Kenji Toma: The Most Beautiful Flowers

Price: 7,500 yen (tax is not included)


The BOOKMARC-limited amenity: Booklet with three prints (autograph and edition are included)

Price 16,000 yen (tax not included)




The 4Elements ofもしもしにっぽん