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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.


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A new type of bath experience! “Noko Dashijiru (broth soup) Bath Powder” can be reserved at Village Vanguard Online.

The new product of Village Vanguard “Noko Dashijiru Bath Powder” is now on sale at their website.


“Dashijiru Bath Poweder” is a product produced by the product planning section of the company “Tenkaichi Budokai.” The popular products of the “Dashijiru Bath Powder” series will be sold again! The products include oden (Japanese hot pot with ingredients), ramen, miso soup, chige pot, gyudon (beef donburi) and curry.

It is product which makes you feel like you are one of the ingredients of the dishes.


A unique combination of oden and a bath!


Tonkotsu (pig bone broth)


Homemade taste


Let’s enjoy a wonderful bath time with “Dashijiru Bath Powder!”



Village Vanguard Online

The 4Elements ofもしもしにっぽん