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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




【Used clothes in Tokyo】 Sangenjaya ZIG which is open until 24:00

ZIG is located on Chazawa Street that connects Sangenjaya and Shimokitazawa/Higashikitazawa and it takes 7 minutes on foot from Sangenjaya Station to get to the shop. The interior of the shop is made of wood. The shop has a moody atmosphere like an old folk house.


The items for men are placed at the right side of the shop and items for women are placed at the left side. Small racks are installed in the center of the shop.


ZIG was opened in 2015. Mao Taniguchi, the owner of the shop selects the men’s items and his wife Mai selects the women’s items.

She comments on her selections: “I am particular about details, the design and the sizes of the clothes. You have to be a woman to find just the right item.”

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Items with wide sleeves and tight waists, lace items which are firmly made, and jersey tops which look good to be coordinated with girly skirts… The selection is superb! I couldn’t meet with Mai but I thought she must be a person who has a good sense while looking at the clothes.


ZIG is a made-up word but they realized after that the word is an adjective meaning “drowsy.”

“The three of us working in this shop are kinda “drowsy” so I like this word.”

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The shop is owned by the Taniguchi couple and Matsuo.

“I think the name of our shop is very catchy. ZIG. I like this name very much!”


Nighttime is a mysterious time that makes us feel free and innocent. The shop which is open until late night has items such as sexy dresses and oversized clothes for men. Let’s visit the shop and encounter their special clothes!


Dress 16,000 yen + tax, belt 73,000 yen + tax


Vintage tunic 23,000 yen + tax


Tops 7,500 yen + tax, Jacket 12,000 yen + tax


Address: 1F, 3-18-6, Taishido, Setagayaku

Business hours: 15:00 to 24:00

Holiday: no holidays

TEL: 03-3413-8850


Photo:Kayo Sekiguchi
Edit:Namiko Azuma
Text:Miiki Sugita


The 4Elements ofもしもしにっぽん