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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.


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The photo book, “AMIAYA” which shows the world of the photographer, Kazuhiro Fujita in a nutshell, has been released


Kazuhiro Fujita has been an active photographer over the past 20 years. In this photo book titled, TWIN ROOM, Fujita shoots the model AMIAYA, revealing the essence of his works.


The model AMIAYA was a great fan of Fujita and through a chance meeting she requested him to do some photograph work the catalogue of for her own brand “jouetie.”


The shooting of this photo book took place in her real home called “TWIN ROOM,” over a period of one year. The shots are mainly private situations and the resulting works expose such themes as “Eros and poison,” “sense of fashion and sense of Tokyo” and Fujita’s “bitter-sweet” colors burst forth in his photos. This photo book could be called a crystallization of the one-and-only world of Kazuhiro Fujita.


A book launch photo exhibition will be held between the 10th ~ 14th of November. On the first day of this exhibit a reception and book signing event will also be held.



Check out their world views.




Details about this photo book

Title: “TWIN ROOM” Kazuhiro Fujita/AMIAYA

Price: 2000 yen (tax not included)


Details about exhibit

Date: November 10th (Fri.) to 14th (Tues.)

Hours: 12:00 ~ 19:00

Venue: BOOKMARC 4-26-14 Jingumae, Shibuya-ku, Tokyo



The 4Elements ofもしもしにっぽん