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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.




Check your foot odor with this new app and pair of “SENSING SHOES”

Shinseido deodorant brand AG Deo 24 have developed the “SENSING SHOES” together with a smartphone app. The shoes have the ability to sense the “scent level” of your feet and let you know how they smell, whenever and wherever, 24 hours a day. Not only are they high-tech, they are also extremely fashionable, forged with natural leather made in Japan by shoe brand “blueover.”


AG Deo 24 highlighted the fact that it’s difficult to notice your own smell. So they took it upon themselves to rectify people’s worries about how they smell by creating a new odor care item – the “AG Deo 24 Deodorant Foot Cream.” The cream was released alongside the SENSING SHOES, which come with an odor sensor, and and a smartphone app.


The sensors pick up on any foot odor while wearing the SENSING SHOES by measuring smell and humidity inside the shoe. The “smell level” is then displayed on your phone app.


“blueover” are responsible for the design of this groundbreaking pair of shoes, a brand who take both the fashion side of things as well as comfort very seriously. For the ladies pair, blueover used their most recognised shoe model for the design: “mikey.” For the men’s shoes, it’s the hi-tech “marty” sneakers, designed specially for running.


As of now there is no scheduled release date for the SENSING SHOES and the app, but they will on display at the Osaka branch of “blueover” from December 1st to December 7th later this year.


Are you one of these people worried about the smell of your feet? Then look no further – get yourself sorted while also looking fashionable with the SENSING SHOES.



Exhibition Store: struct by blueover

Address: Takagi Building 3F, 1-13-21 Kyomachibori, Nishi-ku, Osaka-shi, Osaka, 550-0003 (〒550-0003大阪府大阪市西区京町堀1-13-21 高木ビル3F)

Open: 13:00-20:00 (closed Tuesdays and Wednesdays)

TEL: 06-6447-6030



AG Deo 24

Deodorant Foot Cream (quasi-drugs)

Content: 30g

Name: Shinseido Deodorant Foot Cream

Benefits: Antiperspirant


The 4Elements ofもしもしにっぽん