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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.



You made it! Welcome to Harajuku.

Harajuku is where many of Japan’s food and fashion trends are born, and where young people from all over Japan consider the nation’s pop-culture mecca. Harajuku has a bit of everything, from vintage stores where you can find some of the most eclectic threads on the planet, to some of the best food (and snacks and desserts) in Tokyo.

If you want the full “Harajuku experience,” make sure to go on a Sunday, when the crowds are at their peak, and the most colourful characters in the country come out to show off their amazing fashion.


Think of Shibuya as Harajuku’s slightly more toned-down sibling. Technically, Harajuku is inside Shibuya ward, but the areas around each station have their own history and style so are considered different scenes than each other.

And just as with Harajuku, this is another major centre for Japan’s fashion and other culture trends. However Shibuya is home to many more restaurants, bars and nightclubs than its more pop-culture-oriented neighbour. Also home to Hachiko and the massive Shibuya Crossing, this should be one of the first stops off in your Tokyo adventures.


Just as with other Tokyo city centres, Shinjuku is exceptionally rich in restaurants and shopping options, with some of the finest Japanese cuisine in Tokyo and high fashion brands lining the main streets.

But what makes Shinjuku s special is its wide range of sights. You’ll find Tokyo’s first ever skyscraper district, government buildings and even some of the most unique drinking spots in the country here, so remember to fit it into your busy travel schedule when making the trip out to Tokyo!


Welcome to otaku paradise. Akihabara is famous for all things electronic – imagine any appliance or random circuit part, Akihabara has it.

However what makes this part of the city so special is its pop culture. Akihabara is the centre of many of Japan’s sub-cultures, including video games, idols, manga and anime, and of course, maids. With Japan’s mico-cultures becoming more and more internationally recognised, the sense-overload that comes hand-in-hand with a trip to Akihabara is a must to get the full Tokyo experience.


If you want to get a glimpse of a more traditional Tokyo, then head to the “shita machi,” or “old town.” With festivals happening all year round, great traditional shopping and the massive Sensoji Temple, Asakusa is your best bet for getting a great shita machi experience. Also make to drop into one of the many museums in the area.

If you’re feeling a bit tired from all that shopping and sightseeing, why not see the sights on a rickshaw?

The 4Elements ofもしもしにっぽん