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Our mission at MOSHI MOSHI NIPPON is to spread Japanese pop culture to the world - that includes fashion, music, anime, food and a whole lot more. We want to reach out to present and future J-fans in the hopes that you will make the trip over to Japan.

With a welcome increase in the number of visitors coming to Japan in recent years, we at MOSHI MOSHI NIPPON have been working with local businesses to offer products and services that are unique to Japan and also assist these companies with their localisation strategies. By employing a mix of marketing strategies, we aim to boost the local economy from inside and out.

In order to realise our hopes, we have created the 4 elements of MOSHI MOSHI NIPPON. They are 1. Our events that take place all over the world (FES), 2. Our MOSHI MOSHI BOX Harajuku Information Center (BOX), 3. Our website (WEB) and our original TV show on NHK World (TV.)

Say Hello to The Latest Japanese Culture.

The 4 Elements of MOSHI MOSHI NIPPON.



You made it! Welcome to Harajuku.

Harajuku is where many of Japan’s food and fashion trends are born, and where young people from all over Japan consider the nation’s pop-culture mecca. Harajuku has a bit of everything, from vintage stores where you can find some of the most eclectic threads on the planet, to some of the best food (and snacks and desserts) in Tokyo.

If you want the full “Harajuku experience,” make sure to go on a Sunday, when the crowds are at their peak, and the most colourful characters in the country come out to show off their amazing fashion.

The 4Elements ofもしもしにっぽん