Everyone’s favorite lazy bear Rilakkuma is turning 20! To commemorate this big event, Sanrio is holding a special tour that will travel around Japan. From July 13 until August 31, events will pop up in three cities in Hokkaido–Sapporo, Obihiro, and Hakodate.

Merchandise

Rilakkuma & Todok Collaboration Cotton Gloves

The environmentally-friendly event will offer locally designed products made from recycled materials. A special Hokkaido Ocean Cleanup will also be held with a group in Sapporo, and those participating in the event will receive a limited edition pair of cotton gloves.

Prior to the start of the event, the official Twitter account of the Rilakkuma tour (@rk_ensembletour) is running a limited-time campaign until May 29. 10 lucky people will win a magnet sticker not available for sale! To enter, just follow the account and retweet the tagged Tweet.

The Daimaru location in Shimonoseki, Yamaguchi Prefecture, will soon begin selling limited edition Rilakkuma and Sumikko Gurashi goods! About 1,400 rare goods previously only available at 10 locations around Japan will be available in Shimonoseki from May 25 until May 30. Inspired by locales around the country, these adorable items will inspire you to travel when you can!

Limited Edition Sumikko Gurashi Goods

Ise Shop Exclusive

Dangling Stuffed Animal

Dangling Stuffed Animal

Jisho-ji Shop Exclusive

Dangling Stuffed Animal

Kyoto Kiyomizu-Zaka Shop Exclusive

Dangling Stuffed Animal

Shrine and Temple Stamp Book

Castella Manju

Dazaifu Shop Exclusive

Dangling Stuffed Animal

Rilakkuma’s Teahouse & Rilakkuma’s Bath Exclusive Goods

Arashiyama Shop Exclusive

Honey Castella Manju

Miyajima Shop Exclusive

Stuffed Animal

Roasted Mochi Pieces, Soy Sauce Flavor (with Can)

Kurokawa Shop Exclusive

Japanese Pattern Towels

Dogomachi Shop Exclusive

Stuffed Animals

Kusatsu Shop Exclusive

Stuffed Animal

With over 700 Sumikko Gurashi goods available, each symbolizing a specific locale with a cherry blossom theme, it won’t be easy to choose which items you’ll want to take home. Photo spots will also be set up at the venue, so come snap some pics for social media! Also, look forward to the Summer Bread and Sweets Festival 2022 in the adjacent venue!

Popular Rilakkuma and Sumikko Gurashi characters will be taking over Tokorozawa Sakura Town in Saitama from April 16 until May 22 during the Rilakkuma & Sumikko Gurashi Festival! Guests will be greeted by the characters themselves, and will be able to participate in tons of fun activities, photo spots, and more!

The festival will have a full lineup of exclusive merchandise only available at Tokorozawa Sakura Town, from cute and useful items like clear folders to fans to use during the summer heat.

A limited collaboration menu with Kadokawa Shokudou will also be available during the event. The ‘Rilakkuma & Sumikko Gurashi Festival Picnic Plate’ is full of fun finger foods that are easy for both adults and children to eat and includes a special lunch mat. Guests can also participate in a commemorative photo session with the characters dressed in new costumes!

©2022 San-X Co., Ltd. All Rights Reserved.

The brand Buttons & Cufflinks has released an accessory collection with the popular San-X character Rilakkuma! The items are now available at 26 Cotomono Marche stores nationwide and online. 

The collection features the lazy bear Rilakkuma, the mischievous Korilakkuma, and the hard-working Kiiroitori. Fans can snag earrings of Rilakkuma with pancakes, Korilakkuma with strawberries, Kiiroitori with a four-leaf clover, and Chairoikoguma with honey.

Rilakkuma brooches are also available for adults who still like to be playful. In 2022, why not snazz up your wardrobe with everyone’s favorite relaxing bear and friends?

The Chiyoda City Tourism Association ambassador Rilakkuma is making an appearance at RESTAURANT 1899 OCHANOMIZU and Restaurant f for a limited time. Along with some scrumptious menu items shaped like everyone’s favorite lazy bear, the Tourism Association will be selling some limited edition Rilakkuma goods while supplies last starting March 18!

RESTAURANT 1899 OCHANOMIZU 

March 14 – May 31, 2022

Rilakkuma Curry: ¥1,500 (Tax Included) *Limited to 20 per day at Cafe and Diner

Rilakkuma lazes about on a comfy egg cushion while surrounded by a Japanese curry roux. The Rilakkuma-colored rice cooked with roasted green tea matches the flavor profile perfectly!

Korilakkuma Partait: ¥1,700 (Tax Included) *Limited to 15 per day at Cafe

This parfait combines Korilakkuma’s favorite strawberries and Japanese tea. Strawberry jelly and whipped cream are delicately mixed with green tea jelly and cake and milk pudding. 

Rilakkuma & Friends Latte: ¥900 each (Tax Included) *Available at Cafe and Diner

The Rilakkuma Latte features hojicha mixed with honey, while the Korilakkuma Latte is a black tea latte with strawberry sauce. The Kiiroitori Latte is made with sencha mixed with yuzu and ginger. 

Restaurant f

March 15 – June 30, 2022

Rilakkuma Collaboration Curry by Chef Nankyoku ¥1,500 (Tax Included) *Limited Quantity Available

The chef behind this creation was previously on an expedition to Antarctica! This special ‘f-curry’ is a rich curry with more than 10 spice varieties, plenty of onion, and some secret ingredients. Each order comes with salad, soup, and an original coaster (while supplies last). 

F’s Cookies – Blooming Sakura Rilakkuma: ¥700 (Tax Included) *Limited Quantity Available

Each Rilakkuma cookie has been decorated with a cherry blossom petal as a spring bonus.

Rilakkuma’s Chiyoda Ambassador Memorial Ramune Candy (10 pieces): ¥650 (Tax Included) *Limited Quantities Available

The chef put his heart and soul into making each of these iced ramune candies decorated with the faces of these beloved San-X characters. 

Chiyoda City Tourism Association Tourism Ambassador Original Merchandise

Plush Keychain: ¥1,800 (Tax Included) *Only 1,000 Available

This stuffed Rilakkuma is wearing the tourism ambassador’s official hanten.

Chiyoda Sakura Netsuke: ¥800 (Tax Included) *Only 1,000 Available

This netsuke was created from a cherry tree from the moat of Edo Castle. A portion of the proceeds will be donated to the cherry tree restoration fund!

@Loppi and Special Loppi (HMV&BOOKS Online) is now offering a collection of Rilakkuma-inspired goods! These include items perfect for home interiors like kitchen products, jewelry stands, tissue boxes, and much more. Many of these items will only be on sale through Loppi, such as an exclusive plush toy decorated with the Lawson logo.

Merchandise at a Glance

Funny Lunch Plush: ¥4,180 (Tax Included)

This collaborative Lawson and Rilakkuma plush comes with a cup perfect for holding desktop accessories!

Rilakkuma Volkswagen Bus Tissue Box: ¥5,280 (Tax Included)

This stylish tissue holder comes with a cup that will transform it into a pen holder or other container for small items.

Kiiroitori LED Acrylic Jewelry Stand: ¥4,180 (Tax Included)

This functional and stylish illuminated acrylic stand is perfect for storing earrings, either in the provided holes or at the base.

Preorders for these products are now open exclusively at @Loppi and Special Loppi (HMV&BOOKS Online) inside Lawson stores nationwide. For a full list of goods available, check out the detailed information page!

＠2022 San-X Co., Ltd. All Rights Reserved.

*Please note that design specifications may differ from the products pictured above.

ABC Cooking Studio locations nationwide will be offering 1-day Rilakkuma-inspired lessons throughout the entire month of March. Who wouldn’t like to learn how to make such adorable food?

Rilakkuma, known for his love of delicious food, and ABC Cooking Studio, an open school where anyone can learn cooking and baking skills, are teaming up for this tasty workshop. Participants will learn how to make ‘Rilakkuma’s Prawns and Tomato Cream’ with seasoned rice, the quick and easy ‘Herb Chicken Cutlet and Salad,’ and the ‘Strawberry Berry Mousse’ using Korilakkuma’s favorite food. There will also be a lineup of Rilakkuma souvenirs!

 ©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

If you visit Japan, you’ll likely find yourself in a Village Vanguard shop eventually. The popular chain sells just about everything under the sun for low prices, from apparel and toys to books and DVDs. Until January 6, 2022, visitors to Village Vanguard Online can peruse a special Rilakkuma pop-up shop named ‘My Imaginary Rilakkuma.’ Most importantly, a super long Rilakkuma stuffed animal will only be available from this shop!

Big Long Huggable Plush (Rilakkuma/Kiiroitori)

Plushie Keychain (5 varieties)

Plushie (Korilakkuma/Kiiroitori)

Acrylic Stand (2 varieties)

Shopping Bag​

Rilakkuma is known for always being lazy, but can you imagine if he decided to actually work hard for a day? You might fall in love with him a little more. The acrylic stands read “You look beautiful today,” and “Let’s make today a wonderful day.” Will you be snagging any of these items? 

The popular character Rilakkuma was recently appointed as the tourism ambassador for Chiyoda City in Tokyo. To commemorate this lofty position, Tokyo Daijingu Shrine will begin offering Ema decorated with Rilakkuma starting December 1, 2021. Ema are small wooden plaques found at shrines, and visitors can write their wishes or prayers on them before hanging them up for the Gods to receive them. 

Tokyo Daijingu was built in the early Meiji period so that residents of Tokyo could worship the many deities enshrined at the Grand Shrine of Ise from afar. Originally built in Hibiya, the shrine was moved to Iidabashi in 1928 after the Kanto Earthquake. 

Rilakkuma became the tourism ambassador for Chiyoda in August and aims to convey the many charms of the area to as many people as possible. These Ema feature an original Rilakkuma design along with the crest of Tokyo Daijingu.

The cute characters from Rilakkuma and Sumikko Gurashi are coming together in a new event being held at Sapporo Factory in Hokkaido! The Rilakkuma & Sumikko Gurashi Festival is now underway, and we’ve some new details to share about the goodies fans can expect. 

Guests attending the event will be greeted by their favorite characters at the entrance, and through the doors, tons of events will be underway! A collection of special goods and memorable photo spots will also leave fans of both series starstruck. 

Rilakkuma & Sumikko Gurashi Gelato: ¥750 each / Sally’s Cupcake (Located on 2F) 

Relaxing and Restful Rilakkuma Chocolate Baumkuchen (2 piece set) / Haus Von Frau Kurosawa (Located on 2F)

Rilakkuma & Sumikko Gurashi Festival Cup: ¥900 each

Enjoy a ton of delicious and adorable original sweets and drinks, served in original cups made for the event! All items are available for takeout. 

For each eligible food or drink item purchased, a special magnet featuring a brand-new illustration will be gifted to guests at random. 

The ‘#Kumafes in Ginza Mitsukoshi’ event will be held at the Ginza Mitsukoshi New Building 7F between September 15 and September 27. San-X have announced that a Rilakkuma will be participating with merchandise available to purchase at the event.

Rilakkuma Store Nagoya / Ueodai Store: Oda Nobunaga Plush: ¥1,848 (Tax Incl.)

Rilakkuma Store Abeno Q’s Mall: Kushikatsu Wrapped Rilakkuma: ¥1,518 (Tax Incl.)

Rilakkuma Store Kansai: Rilakkuma with Takoyaki & Sauce : ¥1,738 (Tax Incl.)

Limited Edition Kusatsu Souvenir Onsen Rilakkuma: Kusatsu In-The-Onsen Rilakkuma: ¥2,200 (Tax Incl.)

Limited Edition Miyajima Teahouse Rilakkuma: Even Though He’s a Deer, He Still Carries Momiji Manju Rilakkuma: ¥2,420 (Tax Incl.)

Rilakkuma Store Sabou: Lucky Cat Korilakkuma: ¥2,420 (Tax Incl.)

Soft & Fluffy Rilakkuma Plush: ¥4,400 (Tax Incl.)

Dangling Korilakkuma Plush: ¥2,200 (Tax Incl.)

Plush Rilakkuma Pouch: ¥2,200 (Tax Incl.)

A huge collection of regional and limited edition Rilakkuma products  will be available at the event, including items from regional Rilakkuma stores, Rilakkuma Onsen/Teahouse collaborations, and “Rilakkuma & Kaoru-san” items, so don’t miss out!

©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.

The ‘Rilakkuma & Sumikko Gurashi Festival Commemorative Photo Event’ will be held between September 17 and November 28 2021 on the third floor of the Sapporo Factory San Jō-kan Building.

After enjoying yourself at the joint event, you can take some commemorative photos with Rilakkuma and the Sumikko’s, who will be wearing new costumes especially for this event! 

October 9: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Korilakkuma and Tokage

October 31: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Chairokoguma and Neko

Weekday Limited Admission Freebies: ‘RilaSumi Festival’ Original Bookmark (Selected from 8 random designs: Rilakkuma & Kiirotori, Korilakkuma, Chairokoguma, Shirokuma, Penguin?, Tonkatsu & Ebifurai no Shippo, Neko, Tokage)

Don’t miss out on this limited time opportunity!