3 Collaborative Events to Celebrate Gudetama’s 5th Anniversary

11.April.2018 | FEATURES / FOOD / SPOT

Everybody’s favourite lazy, lethargic egg Gudetama – one of Sanrio‘s popular and most recognisable characters – is celebrating his 5th anniversary this year. Numerous events are taking place in Japan to get in on the fun.


Gudetama was born in 2013 and has made a reputation for himself around the world for both his sluggish appearance and attitude. He is known as the egg with no energy or enthusiasm for anything.


Let’s take a look at 3 events taking place in collaboration with Gudetama.



Gudetama×Gokurakuyu Hot Springs Themed Menu & Original Merchandise

ぐでたま×極楽湯 コラボメニュー

Gokurakuyu Hot Springs is teaming up with popular Sanrio character Gudedama from April 13, 2018. The collaboration is themed on Gudetama going to a bathhouse for a dip and will see select Gokurakuyu branches decorated in everything Gudetama with plenty of spots for photos.


The first run of the campaign will hit two Gokurakuyu branches from April 13, 2018. A second run will take place later on May 25 at two more branches. A themed menu as well as a range of original merchandise can be enjoyed.


Gudetama Hot Bath
Look forward to climbing into baths inspired by Gudetama. Throw in a cute Gudetama bath bomb co-developed for this collaboration and enjoy the scents.

ぐでたま×極楽湯 コースター

Limited Edition Original Coaster
There are five food items on the menu at the restaurant for the collab. Those who order something from the menu will received a limited edition original coaster. There are 6 available.

ぐでたま×極楽湯 フォトスポット

Gudetama Photo Spot
There will be many different spots to take photos in the bath house. Take a cute pic together with Gudetama♡


Limited Edition Original Merchandise
A total of 7 different limited edition items (and 18 designs) with Gudetama and Gokurakuyu designs will be available.
(*Depending on the branch, items may sell out.)



1st Run: April 13―May 13 @ RAKU SPA Tsurumi / Gokurakuya Wako

2nd Run: May 25―June 24 @ RAKU SPA Cafe / Gokurakuyu Suita


1st Run Branches

RAKU SPA Tsurumi

Address: 2-1-39 Motomiya, Tsurumi-ku, Yokohama-shi, Kanagawa Prefecture

Opening Hours: 10am-2am (Reception closes at 1am)

No Fixed Holidays. (Except during maintenance)

TEL: 045-574-4126

Website: http://rakuspa.com/tsurumi/


Gokurakuya Wako

Address: 1-7-6 Shirako, Wako-shi, Saitama

Opening Hours: Weekdays 9am-2am / Weekends & HOlidays 7am-2am (Reception closes at 1:20am)

No Fixed Holidays. (Except during maintenance) *Closed April 19th

TEL: 048-451-4126

Website: https://www.gokurakuyu.ne.jp/tempo/wako/


2nd Run Branches

RAKU SPA Cafe Hamamatsu

Address: 1680-5 Wakabayashichō, Minami-ku, Hamamatsu-shi, Shizuoka Prefecture

Opening Hours: 7am-1am (Reception closes at 12am)

No Fixed Holidays. (Except during maintenance)

TEL: 053-445-4919

Website: http://rakuspa.com/hamamatsu/


Gokurakuya Suita

Address: 1-2-1 Kishibeminami, Suita-shi, Osaka

Opening Hours: Weekdays 9am-2am / Weekends & Holidays 6am-2am (Reception closes at 1:30am)

No Fixed Holidays. (Except during maintenance)

TEL: 06-6382-9926

Website:  http://www.gokurakuyu.ne.jp/tempo/suita/


Gokurakuya: http://www.gokurakuyu.ne.jp/

RAKU SPA: http://www.rakuspa.com/

Collaboration Details (Japanese): http://rakuspa.com/gudetama/



Gudetama Outbreak in Shibuya!

Roll up to the concourse outside the Keio Inokashira Line at Shibuya Station between April 16-22 to walk down Gudetama Street.

ぐでたまストリート 渋谷

Gudetama Street takes on Gudetama’s 5th anniversary theme of ‘space’ with 138cm tall Gudetama scattered around here and there. A new must-see video has also been produced for this collaboration which is on display there. In addition, from April 19 to May 2, a pop-up shop will be set up at the Toyoko branch of Tokyu Department Store selling limited edition merchandise. Take a trip to Shibuya to see all of the Gudetama goodness.

渋谷 期間限定ぐでたまショップ限定グッズ

Gudetama Shop Limited Edition Merchandise (*Tax included prices)

Bag ¥2,484 / Plush Toy ¥4,536 / Mini Handbag ¥1,944 / Pouch ¥1,620 / Tissue Pouch ¥1,620 … and more.



Gudetama Street

Running April 16, 2018―April 22, 2018

Location: Keio Inokashira Line Concourse at Shibuya Station


Gudetama 5th Anniversary Shop in SHIBUYA

Running: April 19, 2018―May 2, 2018

Location: Tokyu Department Store Toyoko, West Building, Shibuya Scramble I Pop-Up Stage A

Address: 2-24-1 Shibuya, Shibuya-ku, Tokyo

Opening Hours: 10:00-21:00 (until 18:00 on May 2)

Website: https://www.tokyu-dept.co.jp



Gudetama 5th Anniversary Birthday Menu in Osaka


A Gudetama themed café will open in HEP FIVE, a shopping mall and entertainment centre located just 3-minutes on foot from the Hankyu side of Umeda Station. There, you can enjoy a special birthday menu celebrating Gudetama’s 5th anniversary. It will be open from April 16 to May 31. The menu is a combination of Osaka soul food, Gudetama, and desserts, featuring a line-up of fun and cute items.

ぐでたまカフェ 5th お好み焼きパンケーキ

5th Okonomiyaku Pancake – ¥1,200 (+tax)

This cute celebratory okonomiyaki features a slouched Gudetama with curled hair. It’s coated with plenty of chocolate sauce and his butt is covered in fluffy whipped cream!

ぐでたまカフェ 5th たこ焼きクロカンブッシュ

5th Takoyaki Croquembouche – ¥1,100 (+tax)

ぐでたまカフェ 5th まるで串カツスイーツ

5th Marude Kushikatsu Sweets – ¥1,100 (+tax)


Lots and lots of Gudetama have transformed into takoyaki, a famous food product of Osaka! Chocolate sauce is made to look like takoyaki sauce and coats each and every piece. For the kushikatsu, fruits and roll cakes are coated in cornflakes and served with chocolate sauce. Both of these items are fun to look at and will be equally fun to eat.



Get your fill of Gudetama at each of these events.



Gudetama 5th Anniversary Special Website: