Tokyo to the world. Get kicks you can’t get anywhere else.
MOSHI MOSHI NIPPON brings Harajuku culture to the world — for all you Harajuku-fashion-crazed readers who’ve been scouring all over the internet, scraping off every inch of information you can on stores that closet the hottest sartorial trends in Harajuku right now, MOSHI MOSHI SHOPS! is now ready to be your go-to guide. atmos is the first store to kick off our series, known for their abundance in limited edition kicks and flexibility with order-made kicks. We know it’s boring to be look like everybody else, so here’s a store when you can get your one-and-only kicks.
Stemming from the word atmosphere, atmos aims to be the store that exists just like “a type of atmosphere.”
The store is home to various types of sneakers that come in all shapes and colors, and every fashion-lover would know that rush of adrenaline you feel when you pick up the one that makes your heart go boom out of a massive selection.
Some sneakers even have the store name atmos engraved in their sneakers, so if you want to find one you can only find at this store, those are the ones to go diving in for. These collab sneakers usually sit on the 10,000-20,000yen price range — you can also get bags, caps, and sportswear with this collaborative design.
The hidden gems here though, are the socks. “Wear some NIKE logo socks, and your kicks are going to look that much better. They’re reasonably priced, so I’d assume that’s also a huge appeal, isn’t it?” (Shop staff)
ASICS Tiger × atmos GEL-LYTE V
PUMA for atmos DISC BLAZE VENUS
The black ASICS Tiger with a dash of gold is a collaborative model — the nicely-cushioned midsoles keeps your feet comfortable, striking the whole palette with its luxurious white and gold simmers. These kicks pull the best out of a formal/mode style by drawing out just enough casual into the look.
PUMA DISC BLAZE VENUS is another one that is only available at the store. The elasticity allows your shoe to adjust to your feet shape as you walk, and the mesh keeps the shoes from trapping all the heat, allowing your feet to remain smell-able after a long day of walking. Aiming to be a pair of sneakers you can rely on for a long day of walking, the kicks also remain fashionable with its autumn-sky-inspired design.
Reebok CLASSIC INSTAPUMP FURY GALLERY
NIKE WMNS AF1 FLYKNIT
atmos has also got their own line of apparel, “ATMOS LAB” where they’ve got a lineup full of items that “will achieve the final touch to your sports-casual outfit” (shop staff)
Pop sneakers with bright colors, forward-minded sneakers made out of never-before-heard-of material, classic kicks to kawaii kicks, you’re sure to find a pair right here at atmos.
Enter into google maps: 3-22-8, Jingu-mae, Shibuya-ku, Tokyo
5 min. walk from Harajuku Station Takeshita Exit (JR Yamanote Line)
4 min. walk from Meiji Jingu-mae (Tokyo Metro)
Zipper Magazine’s 2022-2023 Winter Issue on Sale Now
14.January.2023 | FASHION
The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.
This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.
Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.
Standard Edition (Cover: Nagisa Saito)
Another Edition (Cover: FRUITS ZIPPER）
Converse Sneakers Now Available with Designs by ASOBISYSTEM Illustrator Kayoubi
06.December.2022 | FASHIONWhite atelier BY CONVERSE, a directly-managed Converse store in Tokyo and Fukuoka, is now offering a lineup of custom shoes featuring designs by illustrator Kayoubi.
Customers can create an original pair of shoes by choosing from a selection of four different illustrations, which can be placed on the outside of the shoe and the tongue.
These sneakers will be available online and at White atelier BY CONVERSE locations.
Shoes: ALL STAR COLORS R HI
Sizes: 22.0-28.0cm, 29.0cm, 30.0cm
Available: December 1 – March 31, 2023
Locations: White atelier BY CONVERSE Harajuku / Fukuoka
Popular EC Brand SHEIN Opens First Permanent Brick and Mortar Store in Harajuku
The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!
This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.
“SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads.
Open: November 13, 2022
Address: b-town Building C, 1, 2F (4-25-9 Jingumae, Shibuya-ku, Tokyo)
Hours: 11:00-19:00 (Closed during New Year’s holiday)
Official Website: https://jp.shein.com
Popular Character Coji-Coji Inspires First Baby Brand COJI-COJI BABY
Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand.
The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.
About COJI-COJI BABY
“A snooze on the moon…
From childhood to the faraway future,
Coji-Coji is always cozy-cozy.
Such a valuable life.
Grow together with your baby.
Snuggle up with your family.
Be there to relax with those you love.
Spend irreplaceable time together.
After all of these desires and thoughts came together,
COJI-COJI BABY was born.”
Product Release Information
Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.
Coji-Coji Costume Romper: ¥9,900
COJI-COJI BABY Fair Now Open!
Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.
During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!
Official Online Store: https://eightex.com/pages/cojicoji
COJI-COJI BABY Fair
Running: October 15, 2022 ~
Venue: Kiddy Land Harajuku, Kiddy Land Osaka Umeda
*Bonus goods are only available while supplies last
*COJI-COJI BABY products will be available starting October 15.
COJI-COJI BABY Promo Video: https://youtu.be/QyGTaz8geT0
Old-School Burger Shop Jennifer Seven Opens Location in Harajuku, Tokyo
LDFS Co. Ltd., which operates six cafes and brands in Tokyo, has opened a new location! The company currently operates THE GREAT BURGER, a gourmet burger shop in Harajuku, The Little BAKERY Tokyo, and GOOD TOWN DONUTS. Now, they’ve brought the old-school burger store Jennifer Seven to Harajuku!
Jennifer Seven is a combination general store and burger store that sells apparel, kitchen items, and groceries. While it may seem like a general store with a coffee stand at first glance, the back door opens to reveal a secret burger shop! The innovative location will serve simple burgers, not the hearty and massive gourmet burgers available next door at THE GREAT BURGER.
General stores are found in rural America and carry a wide range of daily necessities, much like a yorozu-ya in Japan. Jennifer Seven sells original apparel, sundries, and goods with a vintage flare, as well as tableware and other items from the U.S. In addition, guests can find unique food items like handmade jellies and jams, fresh fruits and local veggies, natural wines, small gifts, and plenty more.
The drive-thru coffee stand attached to the store sells GOOD TOWN COFFEE, and Chinese-American steamed buns are also available at the Harajuku location!
Each classic burger will come with simple and tasty ingredients, including the beef patty, ketchup, mustard, original burger sauce, pickles, and onions. The restaurant’s simple interior features white and vintage wood with blue-grayish green accents and was designed by the owner himself, inspired by diners and school cafeterias in rural America.
Come enjoy a classic burger at this secret burger joint!
Location: Jennifer Seven
J-cube C Building 1F (6-12-6 Jingumae, Shibuya-ku, Tokyo)
1BLOCK Lupin The Third NFT Collection Sell Out Instantly
The web3 creative studio 1BLOCK, based in Los Angeles and Tokyo, released a 3D NFT collection on August 12 to massive fan response. The Lupin the Third x MetaSamurai NFT set sold out instantly. The AIR SMOKE ZERO, Japan’s first virtual sneakers, feature a younger Lupin and friends.
The NFTs sold out immediately after going on sale, and the collection was temporarily ranked 7th in the world based on transaction volume on OpenSea, the largest global NFT marketplace. The price of a single item has also quadrupled since it was first sold.
The collection is based on Takeshi Koike’s long-running Lupin the Third series. Each item is one-of-a-kind.
To celebrate the release of the collaboration collection, a commemorative NFT will be airdropped to those holding MetaSamurai NFTs on August 19. Check out the 1BLOCK Discord for more details.
Hot Topic and Studio Ghibli Collab Project HARAJUKU COLLECTIVE Gets Pop-Up Store in Harajuku
HARAJUKU COLLECTION, a Studio Ghibli-inspired apparel collection by popular American counterculture chain Hot Topic, is offering licensed Ghibli goods for fans in the U.S. and Canada. The collection opened its online store for those in Japan on August 10, and a limited time pop-up store has been opened in Harajuku to celebrate the release of this incredible apparel!
Japan Original Items
American Original Items
The store has a colorful exterior that shows Totoro and the Susuwatari playing together. Once inside, guests will be greeted by a massive rainbow Totoro! The shop blends the world of Ghibli with the style of Harajuku.
“If there were colorful and kawaii mushrooms in Totoro’s forest, and if it rained acorns one day, maybe he’d need a mushroom umbrella!” This colorful Totoro was inspired by this adorable thought.
The walls are decorated with artwork drawn by the creators of the original Japanese items, and guests are able to see and purchase the products in this special space. Why not visit?
© 1988 Studio Ghibli
© 1989 Eiko Kadono – Studio Ghibli – N
© 1997 Studio Ghibli – ND
© 2001 Studio Ghibli – NDDTM
© 2004 Studio Ghibli – NDDMT
HARAJUKU COLLECTIVE Pop-Up Store
Running: August 10 – August 28, 2022
Venue: AF GALLERY (3-21-8 Jingumae, Shibuya-ku, Tokyo) 1F
Online Store (Japanese)
Order Period: August 10 – December 31, 2022
*Items available while supplies last.
Special Site (Japanese): https://ghibli-harajukucollective-ec.com/
Official Chiikawa Shops in Harajuku and Osaka to Hold 1st Anniversary Fair
Last year, Chiikawa Land, the first official Chiikawa shop, opened at the Harajuku and Osaka Umeda branches of KIDDYLAND. Both locations will celebrate the 1st anniversary of the shop’s opening with a special fair on August 5, 2022.
Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. The characters have become massively popular, with the artist’s social media accounts racking up over 1.1 million followers. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!
「Holographic Sticker (Not for Sale) *Designs will differ between the Harajuku and Osaka Umeda locations.
Holographic Pin (Not for Sale) / For guests spending ¥3,300 or more (including tax)
Picnic Blanket (Not for Sale) / For guests spending ¥5,500 or more (including tax)
Mug (Not for Sale) / For guests spending ¥8,800 or more (including tax)
Limited Edition Chiikawa Land Harajuku x Marion Crepes Collab
Limited Edition Chiikawa Land Harajuku x Marion Crepes Goods
Chiikawa Land Osaka Umeda Limited Edition Goods
Both the Harajuku and Osaka Chiikawa Land locations are visited by fans each day, and each store has developed unique products to celebrate the first anniversary.
The Chiikawa Land Harajuku location will offer products in collaboration with Marion Crepes, while the Osaka Umeda location will sell limited edition products featuring the characters in cute traditional costumes. Special bonuses will also be handed out to guests spending particular amounts, so why not come out and grab some new goods?
©nagano / chiikawa committee
Manga Series ‘Eren the Southpaw’ Hijacks Reebok Harajuku and Shibuya Stores
Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.
As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path.
Reebok Classic Store – Harajuku Interior
Stickers / Pins
Original Scene from Eren the Southpaw
To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series.
Lupin the Third Inspires Collaboration NFT Sneakers
Takeshi Koike’s Lupin the Third series has inspired something truly unique. web3 creative studio 1BLOCK, inspired by a younger Lupin and friends, will be offering up some virtual sneakers in summer 2022. These sneakers are part of MetaSamurai, a 3D avatar project. Each of these NFTs will be the only one of their kind in the world.
MetaSamurai was inspired by Lupin III, Daisuke Jigen, and Goemon Ishikawa from the Lupin the Third series. The virtual sneakers were created with designs based on the three series: Lupin the Third: The Gravestone of Daisuke Jigen, Lupin the Third: The Blood Spray of Goemon Ishikawa, and Lupin the Third: Fujiko Mine’s Lie.
Watch out for the world’s first Lupin the Third 3DNFT project!
KAWAII LAB. Report #1: IDOLATER Welcomes Two New Members
KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. The idol group IDOLATER was born from this idea, and in April, the girls welcomed two new members, transforming it into a fresh new 5-member group. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.
A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up?
A Group Formed by Finalists from ASOBISYSTEM’s First National Audition
IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”
IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi
Following the departure of two members and intense restrictions imposed on the group’s activities due to the pandemic, IDOLATER continued to operate with only three members. Although they didn’t manage to get a ton of media coverage or appeal in large-scale events, the group continued to pull in new fans and gain recognition in the idol community. After a while, Fuuka Oishi and Ririka Satsuki joined the group, giving a much-needed boost to IDOLATER’s activities and energy.
Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!
IDOLATER and the Concept of ‘Idols’
The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?
The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world.
The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.
A former pattern maker for a Japanese fashion brand designed the group’s costumes.
If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.
On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)
Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!
From Harajuku to the world! Chasing the bright future of a rising star, FRUITS ZIPPER
FRUITS ZIPPER is a group quickly rising to stardom, debuted from “KAWAII LAB.” KAWAII LAB is a new project to introduce Japanese idol culture from “Harajuku”, a fashion town where various cultures and personalities gather, to the world. Members of the group include Amane Tsukihashi, Suzuka Chinzei, Yui Sakurai, Runa Nakagawa, Manaka Mana, Karen Matsumoto, and Noel Hayase.
Even before their debut, the group garnered attention for their breathtaking visuals. Their performances are so powerful, you would never expect such refined skill from such an adorable aesthetic, which is known to captivate the hearts of their fans. The group is produced by Misa Kimura, a model and TV personality who is also the general producer of “KAWAII LAB. She will utilize her experience and creativity as the leader of the idol group “Musubizm” to introduce idol culture to the world.
Expressing FRUITS ZIPPER’s world through collaborations with creators
Furthermore, even before their debut, the group drew a lot of attention because of their collaborations with many different renowned creators. Among the collaborations includes the artist photos created by video director/art director/3DCG artist YUKARI. She uses a cutting-edge trend of CG-moving techniques, in addition to still-images. The mysterious colors of bright light that embraces the girls are definitely eye-catching.
Catchy and cute choreography of FRUITS ZIPPER
Followed by the debut song “Kimino Akaruimiraiwo Oikakete,” a song with a positive message for the future, “Watashino Ichiban Kawaiitokoro,” with its cute choreography and lyrics, won the hearts of people and was selected as one of the “TikTok Hot Songs in Japan” and charted on the Billboard. More than 13,000 videos using ”Watashino Ichiban Kawaiitokoro” have been posted on TikTok with the hashtag “#わたしの一番かわいいところ (Watashino Ichiban Kawaiitokoro).” The long-awaited third single “Kanpeki Syugide☆”, which was released on May 20, is an energetic tune created by music producer Manaka Suzuki.
Performances that reach into people’s hearts and minds
A pop-culture event presented by Asobisystem “ASOBE!!,” was held at Spotify O-EAST on May 26th. In addition to FRUITS ZIPPER, fellow Asobisystem members Atarashii Gakko! and IDOLATER, who is also a member of “KAWAII LAB.”, performed at the event. Many other remarkable idol groups also took part in the event, enlivening the venue.
Alongside their regular performances, they are scheduled to participate in a number of events, including the “LEADING PALETTE! and “HYPE IDOL! vol. 20” at Nihonbashi Mitsui Hall both June 12th. Make sure to come and see their live performance, it’s sure to steal your heart!
Additionally, KAWAII LAB. will be serialized on “Moshi Moshi Nippon,” a website that provides the latest news of Japan to the world. The articles will be published in hopes of sharing the charm of IDOLATER and FRUITS ZIPPER with people not only in Japan, but also around the world. Details will be announced soon. Stay tuned for more from KAWAII LAB.!