Tokyo to the world. Get kicks you can’t get anywhere else.
MOSHI MOSHI NIPPON brings Harajuku culture to the world — for all you Harajuku-fashion-crazed readers who’ve been scouring all over the internet, scraping off every inch of information you can on stores that closet the hottest sartorial trends in Harajuku right now, MOSHI MOSHI SHOPS! is now ready to be your go-to guide. atmos is the first store to kick off our series, known for their abundance in limited edition kicks and flexibility with order-made kicks. We know it’s boring to be look like everybody else, so here’s a store when you can get your one-and-only kicks.
Stemming from the word atmosphere, atmos aims to be the store that exists just like “a type of atmosphere.”
The store is home to various types of sneakers that come in all shapes and colors, and every fashion-lover would know that rush of adrenaline you feel when you pick up the one that makes your heart go boom out of a massive selection.
Some sneakers even have the store name atmos engraved in their sneakers, so if you want to find one you can only find at this store, those are the ones to go diving in for. These collab sneakers usually sit on the 10,000-20,000yen price range — you can also get bags, caps, and sportswear with this collaborative design.
The hidden gems here though, are the socks. “Wear some NIKE logo socks, and your kicks are going to look that much better. They’re reasonably priced, so I’d assume that’s also a huge appeal, isn’t it?” (Shop staff)
ASICS Tiger × atmos GEL-LYTE V
PUMA for atmos DISC BLAZE VENUS
The black ASICS Tiger with a dash of gold is a collaborative model — the nicely-cushioned midsoles keeps your feet comfortable, striking the whole palette with its luxurious white and gold simmers. These kicks pull the best out of a formal/mode style by drawing out just enough casual into the look.
PUMA DISC BLAZE VENUS is another one that is only available at the store. The elasticity allows your shoe to adjust to your feet shape as you walk, and the mesh keeps the shoes from trapping all the heat, allowing your feet to remain smell-able after a long day of walking. Aiming to be a pair of sneakers you can rely on for a long day of walking, the kicks also remain fashionable with its autumn-sky-inspired design.
Reebok CLASSIC INSTAPUMP FURY GALLERY
NIKE WMNS AF1 FLYKNIT
atmos has also got their own line of apparel, “ATMOS LAB” where they’ve got a lineup full of items that “will achieve the final touch to your sports-casual outfit” (shop staff)
Pop sneakers with bright colors, forward-minded sneakers made out of never-before-heard-of material, classic kicks to kawaii kicks, you’re sure to find a pair right here at atmos.
Enter into google maps: 3-22-8, Jingu-mae, Shibuya-ku, Tokyo
5 min. walk from Harajuku Station Takeshita Exit (JR Yamanote Line)
4 min. walk from Meiji Jingu-mae (Tokyo Metro)
KAWAII LAB. Report #1: IDOLATER Welcomes Two New Members
KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. The idol group IDOLATER was born from this idea, and in April, the girls welcomed two new members, transforming it into a fresh new 5-member group. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.
A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up?
A Group Formed by Finalists from ASOBISYSTEM’s First National Audition
IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”
IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi
Following the departure of two members and intense restrictions imposed on the group’s activities due to the pandemic, IDOLATER continued to operate with only three members. Although they didn’t manage to get a ton of media coverage or appeal in large-scale events, the group continued to pull in new fans and gain recognition in the idol community. After a while, Fuuka Oishi and Ririka Satsuki joined the group, giving a much-needed boost to IDOLATER’s activities and energy.
Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!
IDOLATER and the Concept of ‘Idols’
The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?
The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world.
The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.
A former pattern maker for a Japanese fashion brand designed the group’s costumes.
If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.
On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)
Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!
From Harajuku to the world! Chasing the bright future of a rising star, FRUITS ZIPPER
FRUITS ZIPPER is a group quickly rising to stardom, debuted from “KAWAII LAB.” KAWAII LAB is a new project to introduce Japanese idol culture from “Harajuku”, a fashion town where various cultures and personalities gather, to the world. Members of the group include Amane Tsukihashi, Suzuka Chinzei, Yui Sakurai, Runa Nakagawa, Manaka Mana, Karen Matsumoto, and Noel Hayase.
Even before their debut, the group garnered attention for their breathtaking visuals. Their performances are so powerful, you would never expect such refined skill from such an adorable aesthetic, which is known to captivate the hearts of their fans. The group is produced by Misa Kimura, a model and TV personality who is also the general producer of “KAWAII LAB. She will utilize her experience and creativity as the leader of the idol group “Musubizm” to introduce idol culture to the world.
Expressing FRUITS ZIPPER’s world through collaborations with creators
Furthermore, even before their debut, the group drew a lot of attention because of their collaborations with many different renowned creators. Among the collaborations includes the artist photos created by video director/art director/3DCG artist YUKARI. She uses a cutting-edge trend of CG-moving techniques, in addition to still-images. The mysterious colors of bright light that embraces the girls are definitely eye-catching.
Catchy and cute choreography of FRUITS ZIPPER
Followed by the debut song “Kimino Akaruimiraiwo Oikakete,” a song with a positive message for the future, “Watashino Ichiban Kawaiitokoro,” with its cute choreography and lyrics, won the hearts of people and was selected as one of the “TikTok Hot Songs in Japan” and charted on the Billboard. More than 13,000 videos using ”Watashino Ichiban Kawaiitokoro” have been posted on TikTok with the hashtag “#わたしの一番かわいいところ (Watashino Ichiban Kawaiitokoro).” The long-awaited third single “Kanpeki Syugide☆”, which was released on May 20, is an energetic tune created by music producer Manaka Suzuki.
Performances that reach into people’s hearts and minds
A pop-culture event presented by Asobisystem “ASOBE!!,” was held at Spotify O-EAST on May 26th. In addition to FRUITS ZIPPER, fellow Asobisystem members Atarashii Gakko! and IDOLATER, who is also a member of “KAWAII LAB.”, performed at the event. Many other remarkable idol groups also took part in the event, enlivening the venue.
Alongside their regular performances, they are scheduled to participate in a number of events, including the “LEADING PALETTE! and “HYPE IDOL! vol. 20” at Nihonbashi Mitsui Hall both June 12th. Make sure to come and see their live performance, it’s sure to steal your heart!
Additionally, KAWAII LAB. will be serialized on “Moshi Moshi Nippon,” a website that provides the latest news of Japan to the world. The articles will be published in hopes of sharing the charm of IDOLATER and FRUITS ZIPPER with people not only in Japan, but also around the world. Details will be announced soon. Stay tuned for more from KAWAII LAB.!
Latest Collaboration Sneakers from Adidas and Y’s Available for Preorder
02.June.2022 | FASHION
The Y’s SEEULATER X GSG9–the newest collaboration sneaker between Y’s and Adidas–will go on sale on June 3, with preorders starting on May 28.
Designed with military elements in mind, the Y’s SEEULATER X GSG9 was based on the more rugged SEEULATER model. The new sneakers incorporate the GSG9 sole, and pairs will be available in black on black or white on black. Featuring detailed finishes and an urban feel, these high-performance kicks can be paired with any and all outfits.
The SEEULATER, a hiking shoe from the ADVENTURE series, was originally launched in 1995. Not originally released in Japan, many now regard it as a legendary masterpiece in footwear. The sturdy shoe’s name comes from the phrase “see you later,” usually said when passing a fellow runner on the trail. Originally made for the German tactical police, the GSG9 features shock-absorbing soles that help to maintain a stable, strong grip on any terrain.
The sneaker’s body features a combination of smooth cowhide leather and breathable mesh. This perfect blend of function and design showcase the best parts of both Y’s and Adidas. Will you be grabbing a pair of these classic and contemporary kicks?
Y’s SEEULATER X GSG9
Color: Black x Black / White x Black
Size: 23.0-28.0cm Unisex Collection
Y’s SEEULATER X GSG9
Release Date: June 3 *Preorders open May 28
Available at stores nationwide and the online boutique
STYLE: Y’s SEEULATER X GSG9
Nike’s Newest Sneakers Coming to atmos pink Locations, New Visual Featuring bala. Unveiled
27.May.2022 | FASHION
Nike’s newest sneakers, the ‘W AIR MAX 90 FUTURA,’ will be available at atmos pink locations nationwide starting May 28, 2022.
The W AIR MAX 90 FUTURA is an easy-to-wear sneaker combining classic Nike style and an updated patchwork design in a number of colors. Heavily inspired by Tokyo streetwear, the newest visual for the sneakers feature the up-and-coming artist group bala. Brought together by ASOBISYSTEM, the group includes creative director OWNCEAN from the duo UNA+MATCHA, who is also active as a DJ and model. The five female members of the group are known for their modern style and freedom of expression. For those interested, a new interview with bala. is available only on the official atmos pink Instagram page.
In 2022, the new project bala. was launched to gather artists and creators presenting cutting-edge music, fashion, and art from Japan to the rest of the world. bala. will link with the global music scene and present fans with an honest vision of Tokyo culture. The project aims to be a collective of artists that connects both underground and overground cultures, pop and alternative genres, and Japan and Asia with the world. The collective is led by MANON, an iconic presence in the Japanese rap scene; ASA Wu, a trilingual singer from Taiwan; SUNNY ONLY1, a Gen-Z alternative pop singer and model; and a creative crew called ‘KissGelz’ (MANON, Dan, Kayno). They will create a new cultural hub under the bala. umbrella.
W AIR MAX 90 FUTURA
On Sale: May 28, 2022
Where to Buy: atmos pink
Official Site: https://www.atmos-tokyo.com/
HARAJUKU App Launches Collaboration with Love Live! Super Star!! at Famous Takeshita-dori
19.May.2022 | ANIME&GAME
From May 20 until June 5, 2022, AppBank is bringing fans of Love Live! Superstar!! a special treat in collaboration with the HARAJUKU app! By launching the app at a check-in spot in Harajuku, users can win a limited-edition Love Live! toy at random, such as acrylic keychains or pins.
App Splash Page
Random Toy Screen
For those winning a toy, the item can be picked up in front of the CUTE CUBE HARAJUKU Love Live! Superstar!! Wall Panel or at YURINAN Harajuku Takeshita-dori Yu-rin An. In celebration of the event, CUTE CUBE HARAJUKU will be featuring Love Live wall panels during this period, so be sure to go get some great pictures!
HARAJUKU x Love Live! Superstar!!
Running: May 20, 11:00 – June 5, 19:00
Official Site: http://www.appbank.co.jp/
Fendi and Harajuku Omotesando Keyaki-kai Collaborate on #FendiTsunaguOmotesando Art Project
Italian luxury fashion brand Fendi has teamed up with Harajuku Omotesando Keyaki-kai on a new street art project! ‘TSUNAGU – Omotesando Street Art Project’ was unveiled on April 29, 2022.
The project, which aims to improve the city’s scenery and share positive messages, is on display in Omotesando, a popular area with young people. The canvas is the formal site of the Oriental Bazaar, an iconic part of Omotesando for over four decades. Under the theme of ‘hope,’ three young artists will be displaying their artwork in a massive temporary enclosure on the site. Hopefully, Japan really will open tourism soon so that guests from around the world can enjoy these inspiring pieces!
The first piece of art was unveiled on April 29 and was drawn by Dai Tamura, a young Japanese artist who has attracted worldwide attention after becoming an illustrator for the NBA. The dynamic and powerful compositions vividly depict endangered animals and plants alongside delicate flowers to symbolize hope for the futures of these beautiful creatures.
Be sure to keep an eye out for the next installation coming soon!
TSUNAGU – Omotesando Street Art Project
Location: Oriental Bazaar Former Site
Address: 5-9-13 Jingumae, Shibuya-ku, Tokyo
Official Site: http://www.fendi.com
MOSHI MOSHI ROOMS HARAJUKU Announces ‘My Ty Rooms Harajuku’ Collaboration
ASOBISYSTEM, a company aiming to broadcast Japanese pop culture from Harajuku to the rest of the world, has teamed up with Rokuyon Corporation for a special collaboration! Rokuyon manages unique private accommodations throughout Shibuya in Tokyo, and with help from Meteor APAC, the Japanese distributor of Ty’s beloved Beanie Baby stuffed animals, a new collaboration room will be available to book for a limited time only.
MOSHI MOSHI ROOMS HARAJUKU, a home-sharing facility produced by ASOBISYSTEM, is offering a Ty-inspired room from April 23 until May 22, 2022. The room looks more like an art gallery than a guest house and was designed by Ty’s content director Harris.
Children can enjoy a number of Ty amenities, while adults will enjoy taking home a Ty A3-sized tote bag to remember their unique visit. Those taking the tote bag will be able to fill it with all the Ty stuffed animals they want for only ¥1,650 (Tax Included)!
A social networking campaign exclusively for guests will also be underway soon! Those posting with the hashtag #moshimoshirooms and #ty will receive one free Ty plush toy!
My Ty Rooms HARAJUKU
Available: April 23 – May 22, 2022
Address: MOSHI MOSHI ROOMS HARAJUKU (2-18-7 Jingumae, Shibuya-ku, Tokyo)
Access: 8-minute walk from Meijijingu-mae Harajuku Station on the Tokyo Metro Chiyoda Line/Fukutoshin Line
xxxHOLiC Exhibition Opens at WITH HARAJUKU HALL to Mark Upcoming Live-action Film
A special xxxHOLiC exhibition will open at WITH HARAJUKU HALL in Shibuya on April 29, 2022! The event is being held to celebrate the release of the live-action xxxHOLiC film on the same day.
Written and illustrated by the manga group CLAMP, xxxHOLiC ran from 2003 until 2017 in Weekly Young Magazine and Bessatsu Shonen Magazine. The series has been a best-seller, with over 14 million copies in circulation, and has been adapted into an anime series, anime film, and live-action television series. An all-male stage play aired in Tokyo in September 2021. The upcoming xxxHOLiC film is the first live-action film adaptation by photographer Mika Ninagawa. This exhibit will include behind-the-scenes footage and images along with a puzzle-solving game!
©2022映画「ホリック」製作委員会 ©CLAMP・ShigatsuTsuitachi CO.,LTD.／講談社
©2022映画「ホリック」表裏世界没入展実行委員会©CLAMP・ShigatsuTsuitachi CO.,LTD.／講談社 Photo by Mika Ninagawa
Guests will be able to see stills, costumes, props, and artwork from the upcoming film, as well as a ‘visit to the wish-granting shop!’ Take some pictures at an incredibly detailed photo spot, and check out images of the film’s incredible cast. xxxHOLiC will star Ryunosuke Kamiki, Kou Shibasaki, Tina Tamashiro, Daoko, Serena Motola, and many more beloved stars.
*Hokuto Matsumura, who plays Shizuka Doumeki, will not be featured in the exhibition.
xxxHOLiC Puzzle Solving Game ‘The Mysterious and Curious Tale’
Get ready for a completely original new mystery game! Players will transform into the characters of xxxHOLiC to solve a mystery assigned to Yuko Ichihara and Kimihiro Watanuki. What’s the real cost of making a wish?
©2022映画「ホリック」製作委員会 ©CLAMP・ShigatsuTsuitachi CO.,LTD.／講談社
xxxHOLiC Behind the Scenes Exhibition Supported by WITH HARAJUKU
Address: WITH HARAJUKU HALL (1-14-30 Jingumae, Shinjuku-ku, Tokyo)
Access: 1-minute walk from Harajuku Station on the JR Yamanote Line, a 1-minute walk from Meijijingumae Station on the Tokyo Metro Chiyoda Line/Fukutoshin Line
Running: April 29 – May 15, 2022
Hours: 10:00-16:30 (Last entry at 16:00) *Open 10:00-19:00 from May 9 – May 13 (Last entry at 18:30)
xxxHOLiC Puzzle Solving Game ‘The Mysterious and Curious Tale’: 17:30-19:30 (Area closes at 20:00) *Open 20:00-22:00 from May 9 – May 13
Official Site: https://xxxholic-movie-event.com
Legendary Street Fashion Magazine FRUITS Launches Collaborative Issue with atmos pink
10.April.2022 | FASHION
FRUiTS, a magazine capturing the essence of Harajuku culture through fashion, will release a special issue in collaboration with women’s sneaker store atmos pink and SNKRGIRL, the first and only sneaker news site for women in Japan.
SNKRGIRL, Japan’s first and only sneaker media for women by women, is participating in this special collab with FRUiTS, the legendary street photo magazine that introduced Harajuku culture to the world, and atmos pink, the popular Tokyo-based sneaker select store for women.
FRUiTS editor-in-chief shot the images for the special issue. Female sneaker lovers are becoming more common in the Japanese fashion scene, with #SneakerGirls often trending on social media.
The new issue will feature popular influencers who attended SNKRGIRL’s recent Harajuku Snap Party, as well as models, dancers, and women from many other walks of life. The magazine will be a way to see what Harajuku fashion looks like in 2022, and each issue will include a special Bikkuriman sticker!
The cover features influential model YURINO, a big name in the fashion and sneaker scene. Readers can enjoy an interview between Harajuku fashion expert Kaoru Takami and FRUiTS editor-in-chief too, so don’t miss it!
FRUiTS atmos pink × SNKRGIRL
Release Date: March 31, 2022
Where to Buy
atmos pink Stores /atmos pink Web Store: https://www.atmos-pink.com/
SNKRGIRL Official Shop: https://sneaker-girl.store/products/fruits_atmospink_snkrgirl_magazine
Nike Opens First Installment of the Sneaker Museum at Hankyu Men’s Tokyo
Everyone loves a nice pair of kicks, and no one makes sneakers quite like Nike. For 50 years, sneakerheads have coveted everything the brand creates, and a new museum project is leading fans down memory lane. The first phase of this sneaker museum is now open at Hankyu Men’s Tokyo until April 7, 2022, and focuses on sneakers produced from 1972 until 1980.
A group of curators knowledgeable about various sneaker models and historical backgrounds have gathered to handpick items by era and theme, and guests are welcome to brush up on their shoe history. 2022 marks 50 years that Nike shoes have been manufactured in Japan, and this exhibition will take place for several months over several installments.
The first installment of the exhibition will highlight many different materials used to create Nike sneakers such as leather, suede, and nylon. Fans will also get to see shoes from different countries over the years! This is a rare opportunity, so please come and visit if you can!
SNEAKER MUSEUM Part 1
Running: March 19 – April 7, 2022
Location: Hankyu Men’s Tokyo 8F, Ginza Sneaker Hills
Sneakers and Art Come Together at artrA Season 2 in Tokyo, Nagoya, Kyoto
Street culture is ever-evolving, and sneakers play a big part in street fashion. Combining sneakers and art, the artrA project finished up its first 7-city tour last year, and is now ready to start Season 2!
Season 2 will also be sponsored by ASOBISYSTEM. The shoe store atmos, on a mission to promote Tokyo’s sneaker scene to the world, and the news app SmartNews are also contributing to the project as content partners to bring the event to Tokyo, Nagoya and Kyoto.
A total of 16 up-and-coming creators are participating in the exhibition. Illustrators, graphic designers, and painters will display their unique artwork based on the simple theme of one famous pair of sneakers. The original art will be sold and also transformed into artrA original merchandise. A sneaker lottery will be held, and 10 pairs of sneakers (100 pairs in total during the event) will be given away at the venues each day.
an / Illustrator
BEY / Illustrator
BANBU / Artist
hitotsume / Illustrator
Jeremy Yamamura / Artist
KENTOO / Artist
kousuke Shimizu / Artist, Art Director
KRAP / Artist
Morita Manabu by WOOD / Artist
MOYA / Painter
SHIOTSU (Cartoon Mafia) / DJ, Illustrator
tarou2 / Animator, Illustrator
T.D BRUDER / Artist
TM paint / Artist
itui / Illustrator
Shouko Nagamine / Illustrator
artrA -SEASON 2-
Running: March 18 – March 21, 2022
Address: 420 Sakuranocho, Nakagyo-ku, Kyoto
Running: March 25 – March 27, 2022
Address: 3-16-9 Sendagaya, Shibuya-ku, Tokyo
Running: April 1 – April 3, 2022
Address: Nagoya PARCO West Building 1F (3-29-1 Sakae, Naka-ku, Nagoya)
Official Site: https://www.atmos-tokyo.com
Cedar Crest Collaborates with Tokyo Revengers Anime Series for Sneaker Collection
Shoe brand Cedar Crest has released three unique sneakers based on the Tokyo Revengers anime series at Shoe Plaza locations nationwide and online. The new lineup includes designs featuring popular characters and famous scenes from the series.
Special Edition with Shoe Box and Clear Folder (3 designs)
TR-PRIDE ~Kamikaze Clothing~
TR-BOND ~Character Motif~
Each sneaker comes in a special shoebox and comes with a clear folder and themed shoe bag. These are must-have kicks for Tokyo Revengers fans–which pair are you eager to wear around town?
Cedar Crest x Tokyo Revengers
Where to Buy: Shoe Plaza locations nationwide, the Official Online Shop