Rilakkuma’s 15th year anniversary! The 3rd roll of the collaboration series PUTITTO from Fuchiko on the Cup will be released
21.May.2018 | FASHION
PUTITTO is a character figure brand produced by Kitan Club which is famous for its series “Cup no Fuchiko” (Fuchiko on the Cup). They have released more than 100 kinds of new types of characters and animal figures that can be hooked on the edge of a cup. The product series has sold more than 12 million. (May 2018)
This time, “Rilakkuma,” a popular character which is celebrating its 15th year anniversary, will be added to the series as part of the 3rd stage. Five kinds of very cute figures created under the concept of “strawberry tea party” are going to be sold.
RILAKKUMA TO ICHIGO (Strawberry) comes in a size that is similar to the size of a real strawberry.
KOLIRAKKUMA (chef’s hat) is precisely designed and has the illustration of a strawberry on the hat.
HITOYASUMI (resting) RILAKKUMA depicts really cute Rillakuma relaxing.
RILAKKUMA TO KIIROITORI depicts Kiiroitori wearing a strawberry costume.
KOLIRAKKUMA TO CHAIROI KOGUMA It is so heart-warming to see their tender-loving gaze
The product series will go on sale starting from July, 2018. Why not get your very own Instagrammable, cute products?
Rilakkuma, Other Popular Bear Characters to Assemble at ‘#Kumafes in Ginza Mitsukoshi’
The ‘#Kumafes in Ginza Mitsukoshi’ event will be held at the Ginza Mitsukoshi New Building 7F between September 15 and September 27. San-X have announced that a Rilakkuma will be participating with merchandise available to purchase at the event.
Rilakkuma Store Nagoya / Ueodai Store: Oda Nobunaga Plush: ¥1,848 (Tax Incl.)
Rilakkuma Store Abeno Q’s Mall: Kushikatsu Wrapped Rilakkuma: ¥1,518 (Tax Incl.)
Rilakkuma Store Kansai: Rilakkuma with Takoyaki & Sauce : ¥1,738 (Tax Incl.)
Limited Edition Kusatsu Souvenir Onsen Rilakkuma: Kusatsu In-The-Onsen Rilakkuma: ¥2,200 (Tax Incl.)
Limited Edition Miyajima Teahouse Rilakkuma: Even Though He’s a Deer, He Still Carries Momiji Manju Rilakkuma: ¥2,420 (Tax Incl.)
Rilakkuma Store Sabou: Lucky Cat Korilakkuma: ¥2,420 (Tax Incl.)
Soft & Fluffy Rilakkuma Plush: ¥4,400 (Tax Incl.)
Dangling Korilakkuma Plush: ¥2,200 (Tax Incl.)
Plush Rilakkuma Pouch: ¥2,200 (Tax Incl.)
A huge collection of regional and limited edition Rilakkuma products will be available at the event, including items from regional Rilakkuma stores, Rilakkuma Onsen/Teahouse collaborations, and “Rilakkuma & Kaoru-san” items, so don’t miss out!
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
#Kumafes in Ginza Mitsukoshi
Duration: September 15 ~ September 27 2021
Location: Ginza Mitsukoshi New Building 7F Exhibition Hall
Official Site: https://www.san-x.co.jp/rilakkuma/
‘Rilakkuma & Sumikko Gurashi Festival’ Photo Event Starting in Sapporo
The ‘Rilakkuma & Sumikko Gurashi Festival Commemorative Photo Event’ will be held between September 17 and November 28 2021 on the third floor of the Sapporo Factory San Jō-kan Building.
After enjoying yourself at the joint event, you can take some commemorative photos with Rilakkuma and the Sumikko’s, who will be wearing new costumes especially for this event!
October 9: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Korilakkuma and Tokage
October 31: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Chairokoguma and Neko
Weekday Limited Admission Freebies: ‘RilaSumi Festival’ Original Bookmark (Selected from 8 random designs: Rilakkuma & Kiirotori, Korilakkuma, Chairokoguma, Shirokuma, Penguin?, Tonkatsu & Ebifurai no Shippo, Neko, Tokage)
Don’t miss out on this limited time opportunity!
‘Rilakkuma & Sumikko Gurashi Festival’ Sapporo
Duration: September 17 ~ November 28, 2021
Closures: Every Thursday (excluding September 23)
Weekdays: 13:00 ~ 17:00(September 17 opening hours 10:00 ~ 17:00）
Weekends, Holidays: 10:00 ~ 17:00 ※Admissions close at 16:30
Location: Sapporo Factory San Jō-kan 3F
Address: 4-chome, Kita 2 Johigashi, Chuo Ward, Sapporo
Ticket/Event Information: https://www.ntv.co.jp/rilakkuma-and-sumikko-fest/
Official Twitter: https://twitter.com/rk_sumikko_fest (@rk_sumikko_fest)
Commemorative Photo Spot Location: Sapporo Factory Event Space
Lottery Appilcation Period: September 1 ~ September 26 at 23:59
Details & Application Info: http://www.stv.jp/event/rilakkuma-and-sumikko-fest/photo.html
Maison de FLEUR to Release Second Rilakkuma Collection
07.September.2021 | FASHION
Popular Japanese accessories brand Maison de FLEUR is releasing a new collection of grown-up Rilakkuma-inspired goods, the second such collaboration for the brand. All goods will go on sale September 10 at Maison de FLEUR shops online, and at the STRIPE CLUB Online Store.
Square Tote Bag: ¥4,389 (Tax Included)
Rilakkuma & Kiiroitori Frilly Tote Bag: ¥5,489 (Tax Included)
Korilakkuma & Chairoikoguma Frilly Tote Bag: ¥5,489 (Tax Included)
Rilakkuma & Kiiroitori Tissue Case: ¥3,949 (Tax Included)
Korilakkuma & Chairoikoguma Tissue Case: ¥3,949 (Tax Included)
Rilakkuma Card Case: ¥4,059 (Tax Included)
Korilakkuma Card Case: ¥4,059 (Tax Included)
Kiiroitori Card Case: ¥4,059 (Tax Included)
Chairoikoguma Card Case: ¥4,059 (Tax Included)
Rilakkuma Bag Charm: ¥2,750 (Tax Included)
Korilakkuma Bag Charm: ¥2,750 (Tax Included)
Kiiroitori Bag Charm: ¥2,750 (Tax Included)
Chairoikoguma Bag Charm: ¥2,750 (Tax Included)
Maison de FLEUR released their first collection of Rilakkuma-inspired goods last year, focusing on the character Korilakkuma. Many of the goods sold out instantly, and restocks were necessary to keep up with demand for these adorable items. This new collection focuses not only on the popular Korilakkuma, but on Rilakkuma, Kiiroitori, and the honey-loving Chairoikoguma.
This limited-time collaboration features tote bags, tissue cases, card cases, and bag charms, for a total 0f 15 different products to collect. Each features these popular San-X characters adorned with the quintessential Maison de FLEUR ribbon. The tote bags are large and spacious, while the tote bags bring a more adult flair to those wanting a touch of playfulness in their wardrobe.
Which of these fluffy goods is on your wishlist?
Rilakkuma Becomes Tourism Ambassador for Tokyo’s Chiyoda City, New Goods Available
26.August.2021 | SPOT
On August 18, 2021, an official inauguration ceremony was held in Chiyoda City, Tokyo, to appoint SAN-X’s lazy and loveable bear Rilakkuma as the new tourism ambassador for the locale. To celebrate the new partnership, some special merchandise will also be released.
Clear Folder: ¥300 (Tax Included) Release Date: August 19
Labels (2 designs per pack): ¥350 (Tax Included) Release Date: September 16
Ballpoint Pen: ¥600 (Tax Included) Release Date: October 8
Chiyoda City contains many of Tokyo’s most visited attractions, such as the Imperial Palace, Hibiya Park, the National Museum of Modern Art, and beloved concert hall the Budokan. Many government agencies are also located within its borders, and anime fans will recognize Akihabara, an area specializing in Japanese popular culture.
SAN-X, the company behind Rilakkuma and his friends, is headquartered in Chiyoda City. The area hopes to use the globally-loved characters to convey the charm of Chiyoda to younger generations and families alike. The catchphrase for the campaign is “Let’s take a detour and relax in Chiyoda.”
How would you like to visit Chiyoda?
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Chiyoda City Tourism Association x Rilakkuma Collaboration Goods
Where to Buy: Chiyoda City Tourist Information Center (at Chiyoda City Tourism Association)
Hours: 10:00-18:00 (Closed on the 4th Sunday of every month and during New Year’s holidays.)
Official Site: https://visit-chiyoda.tokyo/rilakkuma/
Limited Time Korilakkuma Store Opening In Yurakucho MARUI
Kiddyland is collaborating with San-X to open a Korilakkuma Store in the Yurakucho MARUI 1F Canlendarium between August 19th and August 9th.
Stuffed Toy / Rilakkuma & Strawberry Cat: ¥2420 (Tax Included)
Stuffed Toy / Korilakkuma & Chococat: ¥2420 (Tax Included)
Stuffed Toy /Chairokoguma &Vanillacat: ¥2420 (Tax Included)
Stuffed Toy / Vanillacat, Chococat: Each ¥1790 (Tax Included)
Left) Hair Iron Pouch ¥2200 (Tax Included) / Lingerie Pouch ¥3080 (Tax Included)
Cosmetics Basket ¥3080 (Tax Included) / Rucksack ¥6390 (Tax Included)
Korilakkuma Hoodie: ¥7480 (Tax Included)
Limited Purchase Benefits
August 19~21: Stainless Steel Tumbler
August 20~22: Cat Mini Pouch
September 4th onwards: 2-piece Magnet Set
Tokyo Station Store: Tote Bag/Nagoya Station Store: Cat Mini Pouch
Korilakkuma is a small, white young bear who appeared suddenly alongside the popular character Rilakkuma.
Kiddyland has been hosting the Korilakkuma pop-up stores in Yurakucho MARUI since 2016, with the store proving a hit with San-X fans.
The pop-up will be hosted again in 2021, previously theming the store around Korilakkuma and their small rabbit friends in 2020.
The main art features Korilakkuma’s beloved strawberries, along with Korilakkuma surrounded by three adorable cats. The cat-ear wearing Korilakkuma artwork is a must-see!
The wonderful daily freebies are only available in limited quantities, with the Tokyo Station and Nagoya Station stores taking part to commemorate the opening of their very first Korilakkuma stores.
Don’t miss out on these precious limited Korilakkuma goodies!
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Availability: August 19 ~ August 9, 2021
Address: 2-7-1 Yurakucho MARUI 1F Canlendarium, Yurakucho, Chiyoda-ku, Tokyo 100-0006
Opening Hours: 11:00 ~ 20:00 *Closing 19:00 on the last day
Official Site: https://www.0101.co.jp/086/
Rilakkuma x Tower Records Collaboration Includes Exclusive Merchandise and Themed Cafe Menu
Tower Records has announced Rilakkuma x Tower Records Campaign 2021, an event set to run from August 4 to August 29. The retail music chain is joining paws with Rilakkuma and company for a campaign with the theme “Wow, what a surprise!” at Tower Records stores, their online shop, and Tower Records Cafe.
Merch collab line-up
Tower Records has collaborated with Rilakkuma every year since 2009. This year sees the arrival of brand new original merchandise, a CD, and themed cafe.
The merchandise will be available at 27 Tower Records stores, Tower Records Cafe Omotesando, and online. Enjoy adorable original artwork of Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori. There’s lots of freebies to get your hands on too – check out the line-up below.
Available at 27 Tower Records stores, Tower Records Cafe Omotesando, and the online shop
Available at Tower Records Shibuya, Tower Records Cafe Omotesando, and the online shop
Free character cards with every purchase
Red Rilakkuma zabuton floor cushion
For this year’s campaign, Rilakkuma fans can win themselves a zabuton floor cushion too. For a chance to win, you need to sign up online.
Tower Records x Rilakkuma CD cover
Postcard included with CD
The eighth Tower Records x Rilakkuma CD includes background music for doing yoga. There are 15 popular J-pop tracks in total which can be enjoyed for just chilling out to as w2ell.
Themed cafe menu
The cafe collaboration at Tower Records Cafe Omotesando takes on an American diner theme. Takeout drinks will also be available at the Nagoya Sakae SKYLE and Umeda NU Chayamachi branches too.
At Tower Records Omotesando
Table mats at Tower Records Omotesando
Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori themed dishes, drinks, and desserts
Receive a free fan when you book a table in advance
Receive a free postcard when you order from the collab menu
Set of 3 original stickers
Free postcard when ordering from the Special Menu
Free postcard when you order a takeout bottle
Collect all six stamps in the stamp rally to win a poster
During the campaign, for every piece of merchandise ordered, you’ll receive one of four possible character cards. 20 people who also scan the QR codes included on the cards by September 12 will be randomly chosen to win either a white Rilakkuma zabuton cushion or a ¥3,000 Tower Records gift card.
©2021 San-X Co., Ltd. All Rights Reserved.
Rilakkuma x Tower Records Campaign 2021
Running: August 4, 2021 – August 29, 2021
Zabuton Cushion Applications
Submission Page: Tower Records Online
Submission Period: July 15, 2021 – August 29, 2021
Pre-Orders: July 15, 2021
Release Date: August 4, 2021
Locations: Tower Records Cafe Omotesando / Tower Records Cafe Nagoya Sakae SKYLE (Takeout Drinks Only + Closed August 17) / Tower Records Cafe Umeda NU Chayamachi (Takeout Drinks Only + Closed August 16)
Menu ①: August 4, 2021 – August 13, 2021
Menu ②: August 14, 2021 – August 22, 2021
*Table bookings mandatory
Kaori’s Easy Recipe: Learn to Make a Rilakkuma Banana Cake
With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s Easy Recipe! With a few simple ideas, an ordinary recipe magically transforms into a cute dish.
In this recipe, I’ll show you how to make a delicious banana cake that is tasty even if refrigerated!
Makes a 18cm pound cake
2 ripe bananas
100g unsalted butter
50g granulated sugar
100g weak flour
Bring the butter to room temperature and mix it with the sugar until it becomes white. I used unsalted margarine for this.
Gradually add both the egg whites and yolks and pour slowly into the mixture while mixing. Mash the banana with a fork, add to the bowl, and mix.
Sieve in the flour and mix lightly.
Bake at 160℃ for 40-45 minutes and it’s ready! I used a 15cm pound cake tin and muffin tin to make mine. If using a muffin tin, bake for 30 minutes.
Leave to cool and use the edge of the pound cake tin to cut ears. Finish by using a chocolate pen to draw on Rilakkuma’s face.
Kaori invites you into her world of character-themed food dishes in her recipe series. Be sure to check out her Instagram where she has uploaded many pictures of her character dishes!
Rilakkuma to Become Shop Manager at 18 Rilakkuma Stores in Japan
KIDDYLAND has announced that Rilakkuma will take on the role of shop manager at 18 Rilakkuma Stores this summer from July 1.
All the Rilakkuma managers to be appointed
The appointment of these Rilakkuma managers was held out in cooperation with San-X, the creators of the character. Each store will have a completely different Rilakkuma each with its own personality. Some will even have Korilakkuma. If you head on over to the official Rilakkuma Store Instagram and Twitter pages, you can see the Rilakkumas at their stores doing work, prepping for events, and more, so be sure to follow and cheer them on.
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Rilakkuma Store Manager Project
Start Date: July 1, 2021
Rilakkuma Store & Sumikko Gurashi Shop Official Twitter: https://twitter.com/_rks_official (@_rks_official)
Rilakkuma Store Official Instagram: https://www.instagram.com/rilakkuma_store_official/ (@rilakkuma_store_official)
Rilakkuma Store Branch List: https://www.san-x.co.jp/blog/store/category/access.html
Tokyo Revengers Anime’s Takemichi Hanagaki and Mikey Figures by BANPRESTO Revealed
21.June.2021 | ANIME&GAME
BANPRESTO are set two release two new realistic figures of Takemichi Hanagaki and Mikey from the anime series Tokyo Revengers in July and August respectively at game centres in Japan.
The figures are detailed recreations of the two characters which look like they’ve jumped straight out of the anime. Everything from the facial expressions to the poses, winkles in their uniforms, and hair have been crafted with careful consideration. BANPRESTO describes the figures as being the same size “as the characters’ heads” from the anime series, so they sound pretty tall, and will make fine additions to any figure collection.
BANPRESTO is also releasing a collection of nine large-sized Tokyo Revengers towels over the next three weeks. The towels are 82cm x 50cm, so can be used for decoration as well as after you get done out the bath or shower.
Finally, the new line-up includes a series of plush toys too featuring chibi versions of the characters – perfect for hanging on your bag. All of these items are rolling out at game centres across Japan.
Painfully Kawaii Sanrio Figures Feature the Characters Sleeping Peacefully
20.June.2021 | FASHION
Takara Tomy Arts is rolling out a new sleepy collection of Sanrio character figures at capsule toy machines in Japan this month.
The adorably dozing collection
Tuxedosam & Hello Kitty
The line-up includes Hello Kitty, Kerokerokeroppi, Pochacco, Badtz-Maru, and Tuxedosam with their heads leaning to the right, perhaps exhausted from being cute all day long. This is the first line-up in a series of these figures. And if you line more than one up together, it looks like they’re sleeping on each others’ shoulders.
©2021 SANRIO CO.,LTD. APPROVAL NO. S620286
Sanrio Character Sleeping Figures
Japanese Product Name: 肩ズンFig. サンリオキャラクターズ
Release Date: Mid June 2021
Price: ¥300 Per Turn (Tax Included)
Characters: Hello Kitty, Kerokerokeroppi, Pochacco, Badtz-Maru, and Tuxedosam
Available: Capsule toy machines in Japan
Product Details: https://www.takaratomy-arts.co.jp/specials/gachafig
Takara Tomy Arts Official Website: https://www.takaratomy-arts.co.jp/
Sarutahiko Coffee x BE@RBRICK Limited-Edition Bear Figure Releases
Sarutahiko Coffee reached its 10-year milestone on June 8. To celebrate, the Japanese coffee chain launched a 10 year anniversary promotion on the same day.
The coffee giant released its 10th Anniversary Mocha No.1 Blend and 10th Anniversary Mocha No.1 Superior Java Blend for its first rollout of the promotion. For its second release, Sarutahiko is teaming up with MEDICOM TOY’s popular BE@RBRICK figure series to release an original model at its Ebisu and The Bridge Harajuku Station branches as well as its online store.
The palm-sized figure is coloured Sarutahiko’s iconic blue colour and features a brown logo on its chest. It’s a simple but cute design and is a perfect gift to coffee lovers.
BE@RBRICK x Sarutahiko Coffee Figure
Released: June 8, 2021
Price: ¥1,800 (Tax Included) *Max. 2 per person
Available: Sarutahiko Coffee Ebisu / Sarutahiko Coffee The Bridge Harajuku Station / Sarutahiko Coffee Online Shop
Sarutahiko Coffee Online Shop: https://shop.sarutahiko.co
Sarutahiko Coffee Official Website: https://shop.sarutahiko.co/
*Available while supplies last
Sonny Angel Doll Series Releases Japanese Good Luck Collection
03.June.2021 | FASHION
The new Sonny Angel Japanese Good Luck Series was released on May 27, the same month when the popular doll series reached its 17th anniversary milestone. The series sees Sonny Angel wearing a range of traditional Japanese lucky charms to deliver healing and happiness to people.
A Lucky Cat with a cute bell on his neck. His raised left hand/paw will bring you good luck.
A hat depicting Mount Fuji, a symbol of Japan. Pine, bamboo and plum leaves are illustrated on the folding fan.
Daruma are brightly coloured hollow dolls decorating houses in Japan so that our wishes will come true.
The Raccoon Dog has a long history as a strange, even supernatural animal and is known to be a shape shifter.
A Guardian Dog is thought to ward off evil spirits. This one is decorated in a houndstooth pattern, also known to be a sign of good luck.
Ebisuten is the god of “prosperous business”. The sea bream in his hand, a fish often served on New Year’s Day and at weddings, is a symbol of “congratulations”.
The packaging features a mikuhiki design. A mizuhiki is a decorative cord made from twisted paper. If you purchase four or more dolls as part of this series on Sonny Angel’s online store, you’ll also receive a free gift bag.
Sonny Angel Japanese Good Luck Series
Released: May 27, 2021
Price: ¥850 (Tax Included)
Product Page (English): https://www.sonnyangel.com/en/2021/05/07/japanese-goodluck/