The Smell Exhibition will take place from July in Sapporo, Shizuoka and Fukuoka and aims to stimulate people’s sense of smell, with everything from the disgusting to the pleasant.
This unique exhibition first took place at Nagoya PARCO from November 2016 to January 2017 and again at Ikebukuro PARCO from January to February in 2018. The event was a huge success on both occasions.
Surströmming is a type of fermented Baltic Sea herring originating in Sweden that’s been used on YouTube challenges and on Japanese variety show punishment games. You wouldn’t be wrong to called this the world’s smelliest canned good!
This tofu product is actually eaten in China, Taiwan, Hong Kong and elsewhere. The scent is so intense that one time it caused a train to stop because of people’s upheaval.
A specialty of the Izu Islands, kusaya is fresh fish dipped in salt water and dried in the sun. There even exists kusaya over 100 years old. Why not try smelling this traditional pungent odor yourself?
Said to be the most expensive fragrance in the world. It takes 6-7 years to extract the right scent from the root stalks of ameya iris from the Mediterranean Sea.
This smell used to be collected from musk deer. The scent sticks around for a long time used to be an extremely valuable ingredient for perfumes back then. Today, most musk perfumes are synthetic.
There are plenty other extraordinary smells to look forward to as well, from old people’s district body odor to pheromones!
You can get really involved too and pick up an original Smell Exhibition t-shirt or purchase various limited edition items and perfumes with nice smells.
Experience this bizarre, only-in-Japan exhibition this summer.
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