New Japanese Souvenir ASOBISYSTEMxBEAMS Project “ASOBEAMS”

08.March.2016 | FASHION

Harajuku fashion and culture reporters ASOBISYSTEM and culture creating shop BEAMS have teamed up to create a new project called “ASOBEAMS”. They will be producing all new Tokyo souvenirs, starting with their first item, “KENDAMA TOHOKO”, the classic kentama toy.

けん玉

There are a number of different kinds available for grabs, including the colourful kentama designed from visuals made by Sebastian Masuda from HARAJUKU KAWAii!!, the black ASOBISYSTEM model, a model designed by a Harajuku artist, and another designed by worldwide respected kentama firmament Yamagata Workshop. Kentama are not only recognised within Japan, but also from fans around the world.

Limited pre-orders for “KENDAMA TOHOKU for ASOBEAMS” will go on sale from Friday March 11th, 2016 on the “KENDAMA TOHOKU” online shop managed by Yahoo! JAPAN. Sales will begin from the end of April at the Tokyo Cultuart by Beams at the BEAMS Japan store in Shinjuku and at the ASOBISYSTEM run Harajuku information centre “MOSHI MOSHI BOX”.

 

<Designs>

・DESIGN-A 「ASOBEAMS」 Original Model

 

・DESIGN-B
●HARAJUKU KAWAii!! 2014

This model uses Sebastian Masuda’s design he created for the Harajuku fashion festival “HARAJUKU KAWAii!! WEEK 2014”.

 

・DESIGN-C
●HARAJUKU KAWAii!! 2015

This model uses graffiti designer KASICO’s design he created for the Harajuku fashion festival “HARAJUKU KAWAii!! WEEK 2015”.

・DESIGN-D
Yusuke Akasaka
ASOBISYSTEM co., ltd/Creative Director

・DESIGN-E
Taichiro Tsuboi
ASOBISYSTEM co., ltd/Art Director

Photo: Starting from the left – DESIGN ‒ B、C、E、A、D

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