20 models in jóuetie’s colourful hood-down fashion!

10.September.2018 | FASHION

Fashion brand jóuetie have styled 20 models for their famous 20 It GIRLS in COLOR HOOD DOWN photo collection, featuring “it girls” Ai Takahashi, Dream Ami, Nicole Fujita.

 

Having sold 8,000 last year, jóuetie’s “COLOR HOOD DOWN” just kept selling, and this year, it’s even having a complete upgrade! The big silhouette, large hood-style is still continuing. Now with the addition of sleeves, it’s getting hotter!

On each day of the “20 It GIRLS in COLOR HOOD DOWN” season, an image of a model in a colourful, hood-down outfit will be posted on jóuetie’s official Instagram website. A specific street spot that compliments the girls’ chosen colours and style is carefully chosen for the photo. With street-style as the base of the photos, jóuetie offers a range of styles for fans to enjoy from rock to trendy to girly.

 

This year, two trendy colours: green and purple, have been added to the collection, making a total of five colours! The most popular item is the 70% down, 30% phaser jacket, which is warm and light. This item is so popular that it’s been pre-ordered more than 5,000 times!

 

Enjoy a new level of fashion brought to you by your favourite models!

 

■Information

20 It GIRLS in COLOR HOOD DOWN limited periods:

Monday 3rd – Friday 7th September

Monday 17th September – Friday 21st September

Monday 1st October Friday 5th October

Monday 15th October – Friday 19th October

jóuetie Instagram:https://www.instagram.com/jouetie_official/ ※ On 07/09,  21/09, 05/10,  and 19/10, the styles of the 5 models will be summarised on the RUNWAY channel special edition website.

RUNWAY channel special edition website: http://s.runway-ch.jp/jt_down0907

Models:

Nico Ando, Arisa Ushimaru (yonige), Rinka Kumada, Kurumi, Ai Takahashi, Mei Tanaka,, Dream Ami,Risa Nakamura, Tomoco Nozaki, Rina Fukushi, Emily Fujita, Nicole Fujita, PORIN (Awesome City Club), MAMI(SCANDAL), miu, Ayana Miyamoto, Serena Motola, Chisato Yoshiki, Mayū Yokota, Ruka Xing.

Official site:https://jouetie.com/

 

 

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    23.August.2018 | FASHION / FEATURES

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    ■Information Rikako Ōya (Babyraids Japan) Won the grand prix in the 2009 LOVE Berry auditions. Currently signed to LesPros Entertainment. Active as a member of idol group “Babyraids Japan.” Known as “Ricopin” by her fans, she is in charge of talking for the group. Her trademark is her twin-tail hairstyle. She has an interest in playing the guitar, DJing, Harajuku Fashion and film cameras. She appears on the radio show “Babyraids Japan Oya & Takami no Shaberi Suta!”. Babyraids Japan Official Fan Club Website:http://babyraids.lespros.co.jp/ Twitter:@lespros_ricopin Instagram:@rikako_ooya
      Writer/Stylist: Manami Ishii Photographer: Asami Nobuoka Translator: Joshua Kitosi-Isanga

    TALENT PROFILE

    Yuri Suganuma

    Yuri Suganuma is a model with a high fashion sense that has been picked up by various magazines. She receives much love and support from girls of the same generation as her to whom she is known by her nickname “Yurippa.” She has a huge influence across her social media. Recently, she has stepped into other fields outside of modelling, such as appearing in TV shoots and in music videos. She is skilled in make-up and involved in the development of cosmetics.

  • AMIAYA Feature in Vogue’s Popular ‘In The Bag’ Series

    23.August.2018 | FASHION

    In The Bag is a popular series by Vogue where celebrities showcase what's inside their bags. Big names that have featured on the series include Victoria Beckham, Taylor Hill, Zoë Kravitz and many more.   Vogue Japan have featured AMIAYA on their list, a model and DJ twin duo massively famous as Tokyo pop fashion icons. We get to see the full scope of their stylish bags which include everything from their favourite purses to make-up pouches, sunglasses, and sparkly accessories. Despite the contents of their bags being different there's something that still unifies the two of them.   They also discuss their favourite towns, what they do on their days off, what type of partner they like and more.   In The Bag - AMIAYA:https://www.vogue.co.jp/fashion/trends/VJ1012-InTheBag-2018-08ORIG_AmiAya/videos   Check out the video for yourself and you might even discover some fashion tips!  
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    26.July.2018 | FASHION / FEATURES / SPOT

    Yuna Yabe and MIOCHIN are known for their unique fashion sense. The two of them have decided to bring their special YouTube features to MOSHI MOSHI NIPPON in the form of articles.   In this first entry, the two fashion gurus headed to six unique second hand shops both of them are personal fans of.   "3 Biki no Koneko" - Reasonably priced with a diverse line-up The first spot on today's list is 3 Biki no Koneko which can be found on the second floor of Harajuku ALTA, a shopping mall located partway down Takeshita Street, making it a very accessible and easy-to-find shop. The second hand items here are very reasonably priced. The customer ratio is diverse, from middle school children to foreigners, further showing the shop's affordable line-up. They have so many different things on display, even patterned cloth, character merchandise and a trove of accessories, so you're sure to find something you like. Yuna and MIOCHIN take no time at all to find something for themselves. Although it's still only the first stop on the list, they're prone to loosening their purse strings!  
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    ■Information Kilo Shop Tokyo Address: Laforet Harajuku B1, 1-11-6 Jingumae, Shibuya, Tokyo Opening Hours: 11:00am-9:00pm TEL: 03-6447-0083 Website: http://kilo-shop.jp
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        "thrift-tokyo" - ½ price when buying 10+ items! thrift-tokyo is located at the back of Cat Street. They sell both men's and women's items. The racks outside the shop are lined with colourful items too. You'll get excited before even entering. The thrill of thrift-tokyo is the cheap prices. But other second hand shops have cheap prices too. What's more surprising about this place is that you can get half the price when buying 10 or more items. This counts if it's two people buying at the same time too. It also needs to be over ¥1,900. Our two fashion icons are picking things in a calculated manner. All of the item prices are already reasonable, and you can get them even cheaper with the discount. How about visiting with a friend?  
    ■Information thrift-tokyo Address: 3-18-18 Jingumae, Shibuya, Tokyo Opening Hours: 12:00pm-8:00pm TEL: 03-3479-7029 Website: https://thrift-tokyo.stores.jp/
      "G2?" - Unique girly retro The last stop of the day is G2?, a second hand shop with a girly-retro vibe. Their line-up is centred around vintage clothing from the 1950s-1970s in Europe and the US. Items here aren't just cute, they have a spiciness to them too. The interior displays make it feel as if you've been sucked into the room of a very stylish girl. Even just gazing around is fun. The vintage toy corner is apparently popular with foreign customers. You should definitely check out the record-shape bags. The shop is filled with designs you won't find anywhere else so you can stand out from the crowd.  
    ■Information G2? Address: Jingumae Bldg. 2F,  3-22-7 Jingumae, Shibuya, Tokyo Opening Hours: Weekdays 12:00pm-8:00pm / Weekends 11:00am-8:00pm TEL: 03-5786-4188 Website: http://www.g2q.jp
      Did you like this list? If you're in or going to Japan this summer be sure to visit Harajuku and shop to your heart's content at one of their many second hand stores.   And be sure to check out Yuna Yabe and MIOCHIN's YouTube channels below.

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    27.December.2018 | FASHION / FEATURES

    #OOTD is a featured series here on MMN by fashion-lover Rikako “Ricopin” Ōya in which she showcases the latest fashion from Japan. This time she has picked out the perfect party style for this season and winter break where there are lots of events taking place. This dress-up style has that Ricopin taste to it, one that makes you stand tall while maintaining a uniqueness. Her final outfit in the list is made up of her favourite items of the month and is another dress-up style.   feeling like a lady with fur Ricopin creates a special ladies style simply by wrapping a a long-furred coat around a fitted one piece. Points of note are the belt tied up high and heels which give variation to the overall look.

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      a girly co-ord that brings out pop-ness using colour variations This outfit co-ord is fashionable without feeling overdressed and is perfect for getting together with the girls, going out to the theme park and so on. Points to highlight are the down jacket and the boa skirt. The yellow tights give an accent to the look♡

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      <Ricopin's Thoughts> "I actually haven't been to many parties in my private time, so it felt really fresh dressing up like this and doing this shoot! The location was a hotel which was just too wonderful that I thought 'This needs to be on Instagram!' (laughs) I played with motifs and colours this time, but it was something different from what you'd wear on a regular date. It was party fashion, something to enjoy going all out and dressing up for getting together with stylist girls, so it was great. The mint fur coat feels grown up, and the cat one piece co-ord brings out a style that separates you from others. The down jacket is perfect for outdoor events. I wore colours and items that require courage too, things that would be born precisely because it's a party, so I definitely want people to try challenging themselves! This is the New Year season and winter vacation with lots of events, so be sure to enjoy wearing something different from what you're used to♡"   Cooperating Stores Aymmy in the batty girls (03-3470-0140) / Candy Stripper (03-5770-2201) / MARTE (03-3797-3123) T&P Shibuya 109 (03-3477-5175)     Check out Ricopin’s own personal outfit! In this section, Style Leader Ricopin shows us what clothes she’s into right now. This time she has created a special winter style that is girly but spicy.   feeling yourself combining rock and girly styles "I like the leather skirt so much that I wanted to buy it the moment I saw it. It's from NADIA in Harajuku. It's leather but has ribbons and mini flairs. It has a sweet and spicy vibe that's irresistible♡ I tried making a co-ord that you can head out with as is by combining the red frill skirt and leopard fur coat. It's winter so I want to look girly from time to time, but there's a rock [gal] in me I can't shake off easily that's left in (laughs). I dressed up in heels, but it will be cute in sneakers too, so I recommend this look!"
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    2. Pin heels, a girl’s icon

    3. A leather bag brings to bring it all together

      Always have yourself braced during ON TIME. Back straight, face dignified. Roll up the sleeves of your one piece just a little. Have your hair simple through and through with just one knot so it maintains the freshness of your white one piece look.  

    OFFTIME

    Readying the concealed accessories in your bag for one’s best outfit

    Preparing those after-five accessories,

    those that don’t make even your work bag bulky.

    Clock out of work and head to the powder room!

      Transform entirely with these 3 stylish accessories while still in your ON TIME clothes  

    1: Hypnotize with swaying hooped earrings

    2:Add class with a checkered scarf

      Scarves are an upcoming fashion accessory gaining more and more attention. The milk tea-coloured checkered design is elegant and refined and reflects well with the ON TIME one piece. Choosing larger earrings naturally makes your face look smaller too. Earring ¥4,500 (LATIA) / Scarf (stylist’s own belonging)  

    Other Styling: Tying a scarf around one knot is good!

    Scarves have many different uses. Highlight your face by tying one in your hair and around a single hair knot. Show just a little of the design, like a floral pattern, and make a point to combine with a simple outfit for perfect results. Scarf ¥3,200 (Santa Monica Harajuku)  

    3:A barrette perfect for the bustling streets

    A large barrette is after-five’s best friend. Using a marble type plastic barrette will make your hairstyle look mature. If you braid your hair almost to the end and add the barrette and decorative pins your hair will look on-point and stylish all the way around. Barrette (stylist’s own belonging)   Source:https://asbs.jp/archives/33685