MoMA Design Store is the museum shop of New York’s Museum of Modern Art (MoMA), with stores in NYC and Japan. Right now, the Japanese branches are holding a New Year’s trunk show titled “Modern Japan” collecting together items from Japan with excellent functionality and design. The show is running until January 31^st at the Omotesando branch and February 7^th at the Kyoto branch.

There more than 10 brands on show, including AKARI, SIWA, AH Paper Accessory, and METAPHYS.

 Isamu Noguchi’s “AKARI” light sculptures have been available for over 100 years since 1951. The lights are made with Japanese paper which enables the light to diffuse gently. The paper is stretched around a bamboo skeletal frame unevenly. The shrunk paper and wrinkles are left as they are to sculpt the light.

Their reproduction to this day and beautiful Japanese craftsmanship have made them recognised around the world, and they have even received Japan’s “Good Design Award” and are on display in MoMA, as well as in homes and stores around the world.

The “SIWA” Japanese paper series was created by industrial designer Naoto Fukusawa. Fukusawa discovered that a special texture could be created from ‘naoron,’ a type of paper produced by “ONAO” that is difficult to tear, by crumpling it.

This is how the SIWA series was created. “SIWA” is the Japanese word “washi” (wasi) spelt backwards meaning “crinkle.” Just as leather is sewn, the paper products from SIWA are delicately crafted one by one.

URL：http://siwa.jp

Ayuko Hishikawa’s accessory brand is made in collaboration with Japanese paper makers ONAO who are based in Yamanashi Prefecture. The concept of the brand is: “When you put on these accessories, your mood will become much lighter.”

The material used is ‘naoron’ produced by ONAO, a type of paper durable even in water. It does not tear or wear out when submerged, and because the designs are large and vivid, there’s no stress from wearing them for a long time. Each and every accessory is made by experts in Japan. Whether it’s formal, casual or Japanese clothing, their accessories will fit your look. You can feel how light they are if you touch them with your hand, and they feel fantastic when you wear them.

URL：http://paperaccessory.com

All the brands and their products are carefully selected by the Museum of Modern Art in New York. Get your hands on a modern product of your own, made using the finest materials in Japan.

The pop-up event (limited time offer) of the Japanese-paper flower brand, “PAPER EDEN” is being held at the official shop of The Museum Of Modern Art, New York MoMA’s MoMA Design Store Omotesando.

Poppy, blue, pink – 3,800 yen ※all prices do not include tax

“PAPER EDEN” is a brand which is designed/directed by the flower artist “edenworks.” The brand has been producing many collaborative works with the Japanese-paper maker in Yamanashi Prefecture named ONAO.

Tsubaki - Wine Red – 3,800 yen

Checker Lily – orange/yellow – 4,000 yen

The items are gaining popularity among sensitive young people as a new type of decoration. Each item is created by Japanese artisans.

Anemone – pink – 3,800 yen

“PAPER EDEN” is a brand where you can enjoy the color and texture of Japan. Let’s get the items of this brand which are suitable to be used as an “interior” gift.