Pikachu turns into lingerie?! YUMMY MART’s limited edition collaboration sale to celebrate the 20th anniversary of Pokémon!

19.April.2016 | FASHION

Underwear brand YUMMY MART are helping to celebrate the 20th anniversary of Pokémon by selling limited edition Pikachu-themed lingerie. This is the first time attempt to sell Pikachu-themed lingerie anywhere around the world!

 

The lineup consists of panties, pajamas and other inner-wear , an eye mask and a poncho. Wear any of these and you will immediately transform into Pikachu! This selection totals up to a variety of 5 new Pikachu-themed lingerie products. Visit the YUMMY MART store or their online store( http://yummymart.jp )from Wednesday 20th April to purchase your Pikachu lingerie!

 

For this campaign, YUMMY MART have created a Pikachu-covered bra and panty set for the Pokémon Collection, however, only 3 of these unique sets have been made and therefore they will only be displayed and will not be available for purchase. From the date that the YUMMY MART Pokémon Collection launches their sales, the unique Pikachu-covered bra and panty set will be displayed at 3 YUMMY MART stores, which are; the Shibuya 109 store, the Shibuya Parco store and the Ikebukuro Parco store.

 

In order to commemorate the special YUMMY MART Pokémon Collection sale, YUMMY MART have created an Instagram hashtag campaign. To enter, all you have to do is take a photo in the Pikachu Narikiri photo booth at YUMMY MART then post it on Instagram with the hashtag mentioned in the information section of this article below. All the participants’ names will go into a lottery where 5 lucky winners will be selected to receive a special present!

 

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■ Information :

 

YUMMY MART POKĖMON COLLECTION  Commemoration sale campaign

Limited edition period: Wednesday 20th April ~ Sunday 8th May
Store names: YUMMY MART  (Shibuya 109 store、 Shibuya Parco store、 Ikebukuro Parco store)
How to participate: Take a picture in the Pikachu Narikiri photo booth located at YUMMY MART and post the image on Instagram including the hashtag.
Hashtag: #YM_PIKACHU

Special present:
・ YUMMY MART prize(1 winner): YUMMY MART POKĖMON COLLECTION full set + YUMMY MART original goods assortment
・ PIKACHU prize(4winners): YUMMY MART POKĖMON COLLECTION full set

※Please acknowledge that details of the campaign are subject to change.

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