To celebrate the 20th anniversary of Starbucks Japan setting up shop in Osaka, the coffee chain is holding a 10-day event titled Osaka 20th Thanks Week at 105 branches across Osaka Prefecture.
The celebration will see community activities taking place at each branch along with the serving of the new Osaka Meccha Matcha Latte and Osaka Meccha Matcha Frappuccino, two beverages crafted by the Osakan baristas of Starbucks for the Osakan locals.
The first Starbucks branch to open in Western Japan was at HEP FIVE in Umeda, Osaka on November 28, 1998. The keyword for these beverages is omoroi, a word in Kansai dialect that means ‘interesting’ and ‘amusing,’ and one that is intended to warm the hearts of those who drink these new beverages. Matcha is used as the base flavour for both of these drinks. It should also tickle the fancy of those who know that Osaka was the birthplace of Sen no Rikyū, one of the most influential figures on the Japanese way of tea.
The three matcha beverages―the hot or iced latte and frappuccino―uses 1.5 times more matcha powder than Starbucks’ regular matcha drinks. This explains the meccha in the title of the beverages which in Japanese means ‘very’ or in this case ‘a lot.’
Osaka Meccha Matcha Frappuccino®: Short ¥550/Tall ¥590/Grande ¥630/Venti® ¥670 (Pre-Tax)
The base of the Osaka Meccha Matcha Frappuccino® is refreshing vanilla ice cream on top of which sits colourful matcha, creating a contrast of white and green. Squirted on top is a fluffy serving of whipped cream drizzled in caramel sauce, chocolate sauce and extra matcha powder. Not only is this beverage made to look like Osaka Castle’s main keep, it’s also made to reflect the vim and vigour of the Osakan spirit that always wants to try “this and that.”
Osaka Meccha Matcha Latte (Hot/Iced): Short ¥440/Tall ¥480/Grande ¥520/Venti® ¥560 (Pre-Tax)
The iced version of the Osaka Meccha Matcha Latte is based on the popular matcha tea latte while the hot version is the perfect accompaniment to warm you up during the cold season.
If you’re in Osaka later this month then be sure to enjoy these meccha matcha drinks conceived from the minds of the baristas of Osaka!
Osaka Meccha Matcha Frappuccino®
Osaka Meccha Matcha Latte (Hot/Iced)
Running: November 12, 2018 – November 21, 2018
Available: At 105 Starbucks branches in Osaka Prefecture
Osaka 20th Thanks Week Community Activities
Running: At Starbucks branches in Osaka Prefecture
Activities: Varying from branch to branch
Starbucks Japan Official Website: http://www.starbucks.co.jp/
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