Japan Post Service has teamed up with Pokémon to set up three postboxes with Pikachu, Eevee, and Piplup designs in Yokohama. They first opened on July 7, 2021 and will be available until June 30, 2022.

Yokohama is no stranger to Pokémon as it is the city that hosts the annual Pikachu Outbreak event, one which is set to return this year from August 7-13. It is also one of the cities taking part in the Poké Lid project to place Pokémon manhole covers across Japan.

And if you post your letter in the postbox pictured below, located in Yokohama Port Post Office, your envelope will be stamped with a special Pokémon stamp.

Matsuya Ginza opened its POKÉMON COLORS exhibition on July 22 which is set to run until August 11. The event is a kaleidoscope of bright colours and shapes of Pokémon and Pokémon motifs, with four activities and one installation to enjoy, as well as 160 original pieces of merchandise for fans to buy.

Logo mark

Art Deli Key Visual | ¥4,400

Pikachu Design Pouches – Assorted Pokémon Design Pouches | Small: ¥1,650 Each, Large ¥3,300 Each

Get your hands on a range of vivid and stylish Pokémon items, take photos at the many different photo spots dotted around the event, and learn the latest news about the Pokémon franchise.

Indigo dye art piece

Dangling from the first floor atrium is a 20-meter Pokémon art piece made by the dye group BUAISOU who used the traditional Japanese art of indigo dyeing to create it.

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

Pokémon’s official baby brand monpoké revealed their 2021 AUTUMN/WINTER LOOKBOOK’ on their official website. First launched in July 2019, this month sees the release of some special new items, including the brand’s first Eevee designs, in celebration of its 2nd anniversary.

2nd Anniversary Line-Up

Introducing the “monpoké Collection” by Asics, a Pikachu themed line-up that comes part of their children’s shoe series SUKU². Pre-sales for the footwear opened on Asics’ online store on July 8 with general sales set to roll out on July 17 at Asics Kids Ginza, Asics Kids Grand Front Osaka, select Asics Walking branches, select shoe shops, and elsewhere in Japan.

Plus2do, an organic cotton clothing brand, has released a new line of haramaki with cute embroidery that are great for babies who get cold tummies. Made from high quality organic cotton, the haramaki are all carefully crafted by artisans, and will roll out at Plus2do and elsewhere from July 29.

Inujirushi Honpo is offering a range of apparel and gifts for babies aged from birth to 12 months such as an apron suit, birth preparation set, maternity notebook case, and more. They will be released at department stores, including Takashimaya Osaka Store from July 14-20 and at Takashimaya Yokohama Store from July 21-August 3.

Takihiyo is releasing a line-up of clothing items for children aged 1-3 such as caps, outerwear, pants, pouches, and more at specialist stores from July 29.

Other items will also enter the collection in August such as Eevee plush toys from Sekiguchi, wooden rattles from Kawada, and more.

More details on the product will be released on the official Pokémon Japan homepage and Twitter in the lead up the releases.

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.

Seven new Pokémon manhole covers were laid in Hokkaido on July 7 as part of the Poké Lid project to place Pokémon-design manhole covers across the country. The new designs include Alola Vulpix, Togekiss, Bewear, Ditto, Combusken, and more, which were placed in Hakodate, Otaru, Nemuro, Noboribetsu, Hombetsu, Rikubetsu, and Nakashibetsu.

アローラロコンとロコンと「ポケふた」

Hokkaido is now home to 26 Poké Lids

All of the Poké Lids placed across Japan feature completely original Pokémon designs making each individual one the only one in the world. The Pokémon Company is also working to make each one of them PokéStops for Pokémon GO.

Appointed in November 2018 as the leader and deputy leader of the “Hokkaido Aficionado Expedition,” Alolan Vulpix and Vulpix have been promoting Hokkaido in their respective capacities. Alolan Vulpix is known as the Fox Pokémon and thrives in snow mountains. It was chosen to promote Hokkaido, one of Japan’s snowiest regions.

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

Japanese department store chain PARCO is teaming up with Super Mario from June 25 for a special summer campaign which will see stores selling items made in collaboration with the video game franchise.

PARCO Grand Bazaar

Collaboration Item Fair

The Line-Up

XLARGE | T-Shirt

LOEWE | Pouch

CABANE de ZUCCa | T-Shirt

FURFUR | Bag

Lily Brown | Knitwear

TiCTAC | Wristwatch

NUBIAN | Shirt

KIMONO by NADESHIKO | Yukata

Angelic Pretty | Dress

Maison de FLEUR | Bag

Ojaga Design | Keyrings

KiU | Poncho

Discover Japan Lab. | Folding Fan

une nana cool | Pouch

Shimamura Gakki | Electric Piano

Super Mario Hand Towel / PARCO Online Store Exclusive Gift Box

Nintendo TOKYO POP-UP STORE

Over 60 brands tied to PARCO are participating in the Collaboration Item Fair, and Nintendo TOKYO is also opening its first pop-up store. Join Mario this summer.

©Nintendo 

Two new Pokémon manhole covers have been laid in Tokyo as part of the Poké Lid project to place Pokémon-design manhole covers across the country. This includes a Tyrunt & Wynaut cover at the National Museum of Nature and Science and a Baltoy & Bronzor cover at Tokyo National Museum.

Tokyo’s new Poké Lids

All the current Poké Lids

All of the Poké Lids placed across Japan feature completely original Pokémon designs making each individual one the only one in the world. The Pokémon Company is also working to make each one of them PokéStops for Pokémon GO.

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

New Era has announced its first collaboration with the Mother video game series, also known as EarthBound outside Japan. Two hats, one inspired by Ness’s hat from Mother 2, and a ‘SMAAAASH!!’ version, will be released at the Mother no Hiroba pop-up shop at Shibuya PARCO as well as at participating TOCHIBI stores in Japan on July 1.

NEW ERA® 9FIFTY™ SMAAAASH!!/Ness – ¥7,700 Each (Tax Included)

Both hats feature New Era’s iconic 59FIFTY® model, which was first released in 1954, and feature the 9FIFTY™ snapback adjuster. One is coloured red and blue with a white top, just like Ness, and the other is full black with the word ‘SMAAAASH!!’ on the front.

The Mother no Hiroba pop-up shop will be open at Hobo Nichijo on the 8th floor of Shibuya PARCO in Tokyo from July 1 to 11. EarthBound fans can get their hands on a range of related merchandise.

©SHIGESATO ITOI / Nintendo ©HOBONICHI

Mc Donald’s Japan released its new Sweets Trio Fruchu menu on Friday which features a line-up of three fruit-flavoured Pikachu items: the Yellow Peach McShake, Chocolate Banana McFlurry, and Hot Apple Custard Pie.

The menu items comes in limited-edition cups and packaging featuring the adorable Pikachu.

Yellow Peach McShake | Small ¥120 – Regular ¥200 (Tax Included)

A fruity and refreshing summery McShake made with sweet and sour yellow peach with that satisfying creamy McShake texture. Available in small and medium, both sizes come with three different cup designs each for a total of six.

Chocolate Banana McFlurry | ¥290 (Tax Included)

The Chocolate Banana McFlurry is served in an ice cream cup with a fresh squirt of milky rich soft serve and drizzled with banana and chocolate sauces. The ice cream is finished with a sprinkle of crunchy yellow cornflakes. Another perfect choice for cooling down in the hot summer weather. There are three possible cup designs to receive.

Hot Apple Custard Pie | ¥150 (Tax Included)

The apple custard pie is served hot with a crunchy outside and filled with custard cream made with fresh apple and vanilla beans and seasoned with caramel and cinnamon. There are three possible packaging designs to receive.

McDonald’s Japan is also serving a Pikachu-style Happy Meal as part of the collaboration which come with one of six possible toys.

The Pokémon Tokyo Banana confection series launched its first two products that it ever released at Yume Town, Yume City, LEC, and Yume Mart branches in the South-west most part of Honshu, Shikoku, and Kyushu on May 14.

Pikachu Tokyo Banana (Banana Flavour) | Includes 2 | ¥292 (Tax Included)

Eevee Tokyo Banana (Caramel) | Includes 2 | ¥292 (Tax Included)

Heart-shaped tail ends

Six different packaging designs each for Pikachu and Eevee

Tokyo Banana are popular cream-filled cakes and are the official souvenir sweet of Tokyo. The Pokémon series turns these fluffy treats into cute confections for you to enjoy with your favourite Pokémon during snack time.

Pikachu was the first to enter the Pokémon Tokyo Banana series who was turned into a banana custard cream-filled sponge cake. The second was Eevee with the fluffy sponge a delicious caramel macchiato flavour and filled with sweet banana custard cream

The confections are both branded with adorable heart-shaped tails, and each comes with one of six possible packaging designs.

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

It has been announced that a new album compiling the in-game event music from Dragalia Lost will be released on June 30, 2021. Dragalia Lost is an action role-playing smartphone game developed by Cygames and published by Nintendo.

The two-disc album features artists such as TAKU INOUE, ANCHOR, SiN, Shūhei Mutsuki, Sekihan, M･A･O, BlooDye, Setsuko (from Kuhaku Gokko), Takayoshi Tanimoto, Shiki Aoki, Megumi Ogata, Hironao Nagayama, and more. The first disc features 16 tracks while the second has 22 instrumental tracks. It also comes with a lyric booklet and 60-page artbook. Each copy of the album is also coupled with an application ticket to receive an in-game item.

DRAGALIA LOST SONG COLLECTION is a must-grab for fans of the game.

Animal Crossing: New Horizons was released for the Nintendo Switch in March last year, and I’m sure many of us who have played it have the soundtrack on repeat in our heads daily. Now fans can get their hands on the game’s official soundtrack which will be released in three versions: the BGM Edition which features the background music, the K.K. Slider Edition which has instrumental versions of all of the K.K.’s songs on it, and the First Press Limited Pressing Edition.

The First Press Limited Pressing Edition is a special version which includes a specially-made earphone case for storing your earphones as well as the K.K. Slider Jacket Artworks artbook featuring the CD covers of all of K.K.’s songs you can get in game.

BGM Edition | ¥4,950 (Tax Included) | 4 Discs | COCX-41434~7

Features all in-game background music including all the different tracks that play every hour during the game’s 24-hour day cycle, music that plays depending on the weather, at in-game facilities on the island, event music, and more, for a total of 173 tracks. It also features a bonus track that was released back in May 2020 on Twitter.

K.K. Slider Instrumental Music Edition | ¥4,400 (Tax Included) | 3 Discs | COCX-41438~40

This edition features 95 instrumental songs from the beloved K.K. Slider spread across three discs.

BGM Edition + K.K. Slider Instrumental Music Edition | ¥11,000 (Tax Included) | 7 Discs

This version includes the earphone case, both editions, and the artbook, all packaged in a limited-edition box.

©2020 Nintendo

※Nintendo Switchは任天堂の商標です。

Japan’s luxury character jewellery brand U-TREASURE, which creates accessories for character-loving adults, welcomes its new Ditto Pokémon necklace coated in pink gold.

Ditto Necklace Silver (Pink Gold Coating) | ¥17,600 (Tax Included)

Ditto is known for its shapeshifting ability to transform into anything. This Normal-type Pokémon, first introduced in Generation I, has turned into a luxury pink gold necklace so you can take it with you on your Pokémon Trainer adventures wherever you go.