Japanese company JAM will begin pre-sales of the new “POKÉMON AIR” toy on its official website JAM STORE in Japan on October 1, 2020 at 11:00am (JST).

POKÉMON AIR | ¥7,500 (Before Tax)

The 50cm long Pikachu has many uses, whether for sitting or leaning on when you want to read or play games, hugging, or using as interior design.

Who wouldn’t want this adorable Pikachu in their home with them at all times?

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It was revealed in Developer Diary #9 for the Nintendo Switch title Ninjala by both the game’s director and game designer that the previously promised highly-anticipated Sega collaboration is really happening, with Sonic the Hedgehog set to speed his way into the gum world.

In the world of Ninjala, players blow bubble gum to craft different weapons and fight using the fighting style of ninjutsu. Players can also transform into nearby objects, and they must use parkour to traverse different landscapes while aiming to take down their opponents. Released on June 25, 2020, the game has been downloaded over 4 million times worldwide.

In the latest Developer Diary, the team revealed not only the Sonic collaboration—which comes in the form of costumes you can obtain in-game—but details on the upcoming “Featured Battle Mode” too

The new game mode will first bring the “Beast Attack!” limited-time event which is an 8-player game of tag where one player becomes a Beast and must defeat other Ninjas to earn points. Likewise, Ninjas must avoid being defeated for themselves to earn points.

You can check out the full details in the Developer Diary episode below.

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©SEGA

Japanese smartphone accessory brand iFace has released a new collection of Pokémon design iFace First Class smartphone cases.

The iFace First Class series is made from polycarbonate and TPU, providing military grade protection for the iPhone 11—and in stylish designs to top it all off. The series draws a line under other cases, boasting superior and comfortable grip.

Pikachu & Friends

Eevee & Friends

Pink Design

Ghost Type Design

Familiar faces are dotted all across the cases, from Pikachu to Eevee, Mimikyu, Sylveon, Gengar, Ditto, and more, so you can carry your favourite Pokémon with you wherever you go.

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Sega Toys is releasing a new Pikachu lpush toy this autumn as part of its “WHO are YOU?” surprise toy series which reveals what character it is after being washed.

This fluff ball is one step away to becoming your new friend

Product is still in development, design subject to change

The WHO are YOU? series has plush toys taking the form of a fluffy ball to conceal the identity of the character. It must be washed to return it to its original shape.

The new Pikachu edition comes in three different variants, and their tails are all shaped like hearts.

It comes with Pokémon food

When you wash Pikachu, it will come holding 2 or 3 random pieces of Pokémon food from a possible five ingredients. Now you can feed your toy Pikachu a treat and earn its trust even more.

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Scrumptious and spooky mousse cakes are set to arrive on the Pikachu Sweets by Pokémon Café menu on September 12, 2020.

Pikachu Sweets Tomodachi Ippai Assortment: ¥2,600 (Before Tax)

The café’s popular mousse cake collection is now welcoming two new friends – Gengar and Litwick. The two spooky cakes will be included in the Pikachu Sweets Tomodachi Ippai Assortment set shown above. This surely is the perfect gift for any Pokémon-lover.

Pikachu Sweets Eraberu Cake Set: ¥1,300 (Before Tax)

You can choose two cakes from the six shown above and pay just ¥1,300 to purchase them as a set.

The Pikachu Sweets by Pokémon Café menu changes from season to season. You just have to try these adorable Halloween mousse cakes.

*Names of desserts have been translated from Japanese

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Pokémon, ポケットモンスター, and ポケモン are registered trademarks of Creatures Inc. and GAME FREAK inc.

The Pokémon Company is opening a new branch of Pokémon Center, the official store for Pokémon merchandise, in Kanazawa, in late November 2020. The store will open inside Kanazawa Forus, a shopping centre located just a 1-minute walk from Kanazawa Station.

Pokémon Center Kanazawa’s design captures the beauty of the Hokuriku Region of Japan. There to greet customers who enter the store is Milotic who is perhaps the most beautiful Pokémon.

Pokémon Center Kanazawa will sell a whole range of Pokémon merchandise, including items to promote the grand opening of the store.

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Pokémon, ポケットモンスター and ポケモン are registered trademarks of Nintendo, Creatures Inc. and GAME FREAK inc.

In the latest developer’s diary (Dev Diary #8) for the Nintendo Switch title Ninjala, it was revealed that the game will collaborate with Sonic the Hedgehog.

In the world of Ninjala, players blow bubble gum to craft different weapons and fight using the fighting style of ninjutsu. Players can also transform into nearby objects, and they must use parkour to traverse different landscapes while aiming to take down their opponents. Released on June 25, 2020, the game has been downloaded over 4 million times worldwide.

More details about the Sonic the Hedgehog collaboration will be revealed at a later date. It will be the first in-game collaboration for the game.

© GungHo Online Entertainment, Inc.

LEGS COMPANY, LTD. is celebrating the release of the Pokémon Card Game V Starter Deck by releasing a range of exclusive merchandise in collaboration with the online retailer ZOZOTOWN. The collection dropped their website on August 21, 2020.

Pokémon Card Game – Type Colour Tees | ¥5,000 Each (Before Tax)

Pokémon Card Game – Pokémon Icon | ¥6,000 Each (Before Tax)

Pokémon Card Game – Energy Card Hoodies | ¥7,500 Each (Before Tax)

The line-up features a range of ZOZOTOWN original items inspired by the Pokémon Trading Card Game, from t-shirts to hoodies and more.

Pokémon Card Game Eco Bag & Folder Set | ¥3,200 (Before Tax)

The collection also features an eco-bag and folder sets.

ZOZO Image Colour Pokémon Icon – Mew/Pikachu

All items in the collection come with one free V Starter Deck and the above-pictured Mew and Pikachu icons.

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Machida, a city in Tokyo, is the latest location in Japan to join the Poké Lid project, following the placing of the Chansey manholes just last week. Six different manhole covers were placed inside Machida’s Serigaya Park.

Machida’s Poké Lid designs

The Poké Lids were placed in the park on August 21, and to celebrate, Pikachu joined as a special guest. Like all covers in the Poké Lid project, the ones in Seigaya Park feature unique designs—making them the only one in the world—each having various Pokémon and references to the city of Machida. These are the first Poké Lids to be placed in Machida and bring the entire project up to 100 lids placed.

Many of the rice fields and forests in Machida are still around from when Satoshi Tajiri was a child. Taijiri is the creator of the Pokémon franchise and co-founder and president at GameFreak. In his childhood, he would study and collect different creatures like insects. It’s said that his experiences as the class’s bug professor at school ties in as part of his influence in his later creation of Pokémon.

Machida’s Poké Lid map

Poké Lid promotional events in Machida

・Town Hall Light-Up

To commemorate Serigaya Park’s Poké Lids, the west side of the town hall will be illuminated with various green lights.

Running every Friday between August 21, 2020 – September 25, 2020 at 19:00-21:00.

・Colour in your own Poké Lids

Download and print the Poké Lid designs for free from Machida City’s official website (click the download file “ポケふたぬりえ（全6種類）”).

・Mini Poké Lid exhibition

Replicas of Machida’s Poké Lids, Pokémon reading material, Pokémon games, and more will be exhibited for a limited time.

Running: September 1, 2020 – September 27, 2020 at 09:00-22:00

Closed: September 7, 10, and 14

Location: Machida Bungakukan Floor 1F (4-16-17 Haramachida, Machida, Tokyo)

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Pokémon, ポケットモンスター and ポケモン are registered trademarks of Nintendo, Creatures Inc. and GAME FREAK inc.

The October 2020 issue of Zexy, a wedding magazine produced by Recruit Marketing Partners, was hit shelves in Japan on August 21 and comes with a free Pikachu themed marriage certificate in collaboration with the upcoming film Pokémon the Movie: Coco which is set for release on December 25, 2020.

Zexy has released numerous themed marriage certificates in the past, and even released another Pikachu design back in 2017 to celebrate the 20th anniversary of the anime series. The new design features 90 Pikachu all of whom are happy to celebrate their Pokémon Trainer’s wedding.

Zexy is also offering special Pikachu welcome boards for the wedding day which can have the bride and groom’s names written on it along with the date, as well as another board that shows gratitude to the couples’ parents—which ties in with Pokémon the Movie: Coco‘s theme of the love between parents and children. These are available in Japan by answering Zexy‘s quiz that they posted on Twitter—and will only be given to one lucky person. The magazine is also giving out tickets to 10 people to see the movie in Japan, also available by taking the quiz.

Japanese clothing brand GU is set to release its second special collection in collaboration with the globally beloved gaming franchise Pokémon on August 21, 2020 at GU stores in Japan and online.

The concept for the second special collection is “Evolution” and focuses on the Pokémon of the Galar Region, the setting of the Pokémon Sword and Shield games. There are 33 designs in total in men’s, women’s, and kid’s sizes.

Designs range from tie-die patterns to oversized tops, cropped T-shirts which look good with highway bottoms, and more. Everything in the collection can be incorporated easily into everyday looks.

To see the full line-up, check the official product page at the link below.

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As part of The Pokémon Company’s ongoing Poké Lid project to place Pokémon manholes around the country, Fukushima has welcomed new Chansey design lids in nine places across the prefecture.

The first series of Poké Lids were place in the city of Ibusuki in Kagoshima Prefecture back in December 2018. They were Eevee lids, and saw designs for all of the Pokémon’s evolutions. All of the Poké Lids feature completely original Pokémon designs making each individual one the only one in the world. Until now, 87 had been placed across 7 prefectures in Japan, with more set to roll out throughout 2020.

Back in March of this year, The Pokémon Company laid down Sandshrew and Alola Sandshrew manholes in Tottori Prefecture.

In February last year, Chansey was appointed as the “Fukushima Support Pokémon” for Fukushima prefecture help to support the prefecture by promoting information about it around Japan. To date, Chansey has toured the tourist and sightseeing hot spots of Fukushima, performed at events, and worked as PR across the country.

There are nine Chansey Poké Lid designs, all of which feature original artwork. There are plans to make each of them PokéStops for the mobile game Pokémon GO in the future.

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Pokémon, ポケットモンスター and ポケモン are registered trademarks of Nintendo, Creatures Inc. and GAME FREAK inc.