Corona Extra opens “OUTDOOR SAUNA” and a special bar in winter wonderland

16.December.2018 | SPOT

With a slice of lime, the style of drinking Corona Extra is beloved by people all over the world. “Corona Winter Escape” is a brand campaign to promote enjoying winter with Corona’s platform, “This is Living”.

”CORONA WINTER SAUNA SHIMOKITAZAWA” is an enjoyable outdoor winter sauna in the city opening at Shimokitazawa Cage, and “CORONA ESCAPE” is a bar in the snow at an altitude of 1,450m in Hakuba, Nagano prefecture.

“CORONA WINTER SAUNA SHIMOKITAZAWA” is the second year of an outdoor sauna event. It is an authentic Finnish “löyly“ sauna in a tent, paired with outdoor baths to cool yourself down, located in the center of Shimokitazawa. A Finnish sauna, cool water bath and fresh air is a great combination to enhance your mind and body and then enjoy an ice cold Corona Extra to experience a “Winter Escape”. In collaboration with Keio Dentetsu, this event will be open for 2 months from the 19th of January (Sat) to the 17th of March (Sun).

The “CORONA ESCAPE BAR” and “CORONA ESCAPE TERRACE” located in Hakuba, Nagano prefecture is the 4th year and a familiar event of Corona winter campaign.

Cool down after winter sports with a refreshing Corona Extra in your hand while enjoying the incredible snow covered vista of the Northern Japan Alps mountains. You can experience a relaxing time admiring the sunset over this winter wonderland.

Enjoy special winter experience together with CORONA.

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