Hilton Tokyo is releasing an assortment of Easter inspired takeout sweets at its first floor Chocolate Boutique. They will be sold from March 8 to April 30.
Easter Bear & Rabbit
All of the sweets were created by executive pastry chef Harita including the cute Easter Chick made to look like a newborn peeping from its egg, the Easter Chicken, the Easter Pig―made in line with the Year of the Pig―and more.
Easter Takeout Sweets
The chocolates contain a variety of nuts, fruits and more. They make for the perfect springtime souvenir, so don’t miss out♡
Location: Chocolate Boutique (Hilton Tokyo Floor 1F, 6-6-2 Nishi-Shinjuku, Shinjuku Ward, Tokyo)
Running: March 8, 2019 – April 30, 2019
Opening Hours: Chocolate Boutique – 9:00-20:30
Prices: Easter Chicken ¥3,500 / Easter Rabbit ¥3,500 / Easter Pig ¥3,500 / Easter Pair ¥4,000 / Easter Chick ¥4,500
Official Website: https://www.hiltontokyo.jp/
Pocky on the Rocks, Popular Since the 1970s, Reimagined for Modern Tastes
13.June.2022 | FOOD
Pocky is one of the most popular Japanese snacks around the world, and a new way to enjoy it is here. Since the 1970s, Pocky on the Rocks has been a popular way to enjoy the tasty treats during the summer. A modern version has just been unveiled, and six special boxes with exclusive designs will be released on June 14 along with a new campaign, recipe submission contest, and a collaboration with select cafes around Japan.
Pocky on the Rocks was first introduced in an ad campaign in 1976. People began putting Pocky sticks in a cool glass filled with ice or using the sticks as muddlers for alcoholic drinks. This stylish summer snack has been reimagined for 2022, and customers are inspired to pair the sticks with their favorite drink, stick them into ice cream, or add them to a cup of seasonal fruit!
Pocky on the Rocks in the 1970s
Pocky on the Rocks Today
Collaboration with 5 Cafes in Tokyo and Kansai
Cafe Roman – Takadanobaba, Tokyo
Cafe Negura – Shimokitazawa, Tokyo
Dark Cherry Soda
DORSIA – Sannomiya, Kobe
Heart Strawberry Milk
Sunshine Cafe – Higashi-Umeda, Osaka
Almond Mixed Juice
Poem Cafe – Motomachi, Kobe
Pocky’s limited edition packaging, coming June 14, will feature a recipe for the 2022 Pocky on the Rocks. A recipe submission contest will also be held on Instagram, and anyone can participate. On the campaign website, fans can find collaboration recipes made in conjunction with five different cafes around Tokyo and the Kansai region. Of course, you can also grab these treats at each shop!
Fans can win retro goods in another ongoing campaign simply by snapping a picture of a Pocky receipt.
You’ve probably tried Pocky before, but have you ever tried Pocky on the Rocks?
Natural Donut Shop Floresta to Release Limited-Time Easter Donuts
15.April.2022 | FOOD
Floresta, a handmade donut store using all-natural ingredients, will begin selling Easter-themed animal donuts next month! The special treats will be available until April 24, 2022.
In the Easter tradition, eggs symbolize resurrection and rebirth, and painting Easter eggs is a popular activity in western countries during the holiday season. Rabbits are also a common Easter motif and symbolize fertility and prosperity. Why not come celebrate with some of these cute and healthy sweets?
Available: Early April – April 24, 2022
Official Site: https://www.nature-doughnuts.jp/
Japanese Confectionary Series Tabemas Releases Chiikawa Sweets at FamilyMart Stores
12.April.2022 | FOOD
Bandai’s Japanese confectionary project Tabemas has been transforming popular characters into tasty treats for years. Starting April 5, over 16,600 FamilyMart stores nationwide will offer sweets inspired by illustrator nagano’s popular characters Chiikawa and Usagi!
This is the first time these characters have been featured in the Tabemas series. Fans can grab Chiikawa with sparking eyes or smiling with red cheeks, a sparkly-eyed Usagi, and the adorable cat Hachiware. It will be difficult to eat something so painfully cute, but each is sure to taste delicious! The Chiikawa sweets are milk and custard flavored, Usagi is sweetened with caramel, and Hachiware offers the taste of strawberry milk.
(C)nagano / chiikawa committee
Chiikawa & Usagi Tabemas
Price: ¥398 each (Tax Included)
Release Date: April 5 ~
Where to Buy: Chilled Dessert Corners at 16,600 participating FamilyMart Stores Nationwide
*Limited quantities available.
*May not be available at all locations.
Limited Edition Easter Bunny Sweets Available at gelato pique café
11.April.2022 | FOOD
From March 25 until April 27, gelato pique café locations around Japan will be celebrating Easter with three special Easter Bunny-themed sweets.
Easter Bunny Crepe
Easter Bunny Gelato
Easter Bunny Float
Last year, gelato pique café released an Easter Bunny soft-serve ice cream dish which was incredibly popular. In 2022, the brand has decided to release three unique treats under the theme of ‘Happy Bunny Hunt.’ Those with a sweet tooth can snag a crepe, gelato, or float during the event period, all decorated with white and pink shades perfect for spring.
Happy Bunny Hunt
Running: March 25 – April 27, 2022
Location: All gelato pique cafe locations
Official Site: https://pique-cafe.com/
Fujiya Celebrates 111th Anniversary with Milky Sweet Retro Accommodation Plan
04.April.2022 | SPOT
Fujiya is celebrating 111 years with a special collaboration with Hoshino Resort! The sweets company is well-known for ‘Milky,’ one of the most popular candies in Japan, and now, fans of these sweets can surround themselves completely with retro vibes. To inspire younger generations to travel again, a Milky-inspired room plan is now available to book.
Four Unique Features of the Milky Sweet Accommodation Plan
１. A Milky Sweet Room with a Retro Feel!
This sweet room is completely covered with retro Milky style! The candy’s mascot Peko-chan takes center stage in Taisho clothing, and guests can enjoy a Milky snack set and Milky bath salts to complete this one-of-a-kind experience.
2. Become Peko-chan with Adorable Costumes!
Dress up as Peko-chan with your best friend and take some hilarious pictures! These tops and overalls are included with the room, but feel free to wear them out and about.
3. Milky-flavored Popcorn Available in Collaboration with TAMARIBA!
Popcorn sweetened with Milky powder is now available at TAMARIBA. Enjoy this tasty treat as you explore the grounds, and enjoy the special bag featuring Peko-chan.
Location: TAMARIBA / Available: 15:00-19:00 / Price: Free
*Available while supplies last
4. Enjoy Special Experiences at BEB5 Karuizawa and BEB5 Tsuchiura
Find Retro Peko-chan in Karuizawa Hoshino!
All-you-can-eat French Toast with Milky Sauce
Make a Milky Smoothy on a Bike!
Peko-chan Retro Photo Cycling Tour in Tsuchiura!
Milky Sweet Room Plan
Available: April 1 – June 30, 2022
Reservations Now Open
*Reservations required at least 4 days in advance
Gelato Pique Releases Bunny-themed Easter Collection
01.April.2022 | FASHION
Roomwear brand gelato pique has released a new Easter collection, complete with a bunny rabbit motif! The Innocent Bunny Collection is now available at participating stores nationwide, as well as the gelato pique online store.
Fluffy Bunny Series
Bunny Series Goods
Easter Satin Series
“The soft fur makes it feel like you’re holding a rabbit in your arms!”
A full lineup of roomwear and other items are available, including slippers, eye masks, makeup pouches, and plushies. Celebrate the spring season with these soft and adorable items!
Innocent Bunny Collection
Release Date: March 25, 2022
Where to Buy
Select Stores: https://gelatopique.com/Page/shoplist.aspx
gelato pique Official Online Store: https://gelatopique.com/
USAGI ONLINE https://usagi-online.com/floor/gelatopique/?link=HD
Pastel Easter Sweets and Bakery Items Coming to Grant Hyatt Tokyo
The luxury hotel Grand Hyatt Tokyo will offer Easter sweets and baked goods at the on-site Fiorentina Pastry Boutique from April 1 until Easter, April 17, to celebrate the arrival of spring.
Easter Egg Macaroon
Easter Cookies with Icing
Easter Bunny Brioche
This year, in addition to the new Easter Bunny and Easter egg macaroons, cookies with icing, lollipop chocolates, brioche in the shape of the Easter Bunny, and other sweets and bakery items will be available. Don’t miss it!
Fiorentina Pastry Boutique
Available: April 1 – April 17, 2022
Location: Grand Hyatt Tokyo
Official Site: https://www.tokyo.grand.hyatt.co.jp/restaurants/
Nagoya Tokyu Hotel Now Offering Limited-Time Easter Tea Set
Nagoya Tokyu Hotel’s lounge Grindelwald is now selling offering an Easter-themed afternoon tea set through April 30, 2022! This new twist on the traditional set features plenty of pastels and spring touches.
Top Row: Sweets
Middle Row: Scones
Bottom Row: Sandwiches
Easter Bunny Parfait (Available in April)
This fun tea set includes a tasty chocolate mousse in the shape of the Easter Bunny, a carrot-filled sandwich, and a panna cotta with a flower on top. Keep an eye out for the Easter Bunny Parfait coming in April!
Easter Afternoon Tea Set
Available until April 30, 2022
Address: 1F Atrium Lounge ‘Grindelwald’
Official Site: http://www.tokyuhotels.co.jp
Yowamushi Pedal Easter Merchandise to Appear at AnimeJapan 2022
23.March.2022 | ANIME&GAME
Yowamushi Pedal fans will be able to pick up some exclusive Easter-themed merchandise during AnimeJapan on March 26 and 27!
Pins (Random, 9 varieties)
Acrylic Figure Stands (9 varieties)
Chibi Character Pins (Random, 16 varieties)
Chibi Character Acrylic Stands (16 varieties)
Metalic Postcards (10 varieties)
Bonus Round Stickers (25 varieties)
The merchandise will be on sale at the event and also available for preorder at Chugai Online. Items are scheduled to ship in June.
Running: March 26 – March 27, 2022
Location: Tokyo Big Sight East Exhibition Hall 1-8 (3-10-1 Ariake, Koto-ku, Tokyo)
Booth: Chugai Mining Booth (A-13)
Official Site: https://www.anime-japan.jp/
Orders Open until April 3 at 23:59
Products to Ship in June 2022
Kyary Pamyu Pamyu Collaborates with Hakodate Sweets Shop Senshu An for LOCAL POWER JAPAN Project
23.March.2022 | FASHION
Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. Next month, the singer will finally take to the stage at Coachella 2022 in California. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. Finally making it to the northern Japan city of Hakodate, details surrounding the singer’s sweet new collaboration have been announced!
Kyary is teaming up with the traditional Japanese confectionary shop Senshu An in Hakodate, founded over 162 years ago. This time, the special collaboration logo was inspired by Kyary Pamyu Pamyu’s 2012 hit Candy Candy. The logo was originally written traditionally in black ink, but it’s recieved a major pop makeover in pastel shades of yellow and green to pay homage to the set of the Candy Candy music video.
The shop is well-known for its original Yama Oyaji, a popular souvenir from Hokkaido. The new collab product feature Kyary’s face and dancers, perfect for fans of the singer–though they might be a little too adorable to eat. Made one by one by skilled craftsman using carefully selected Hokkaido azuki beans as the base, each sweet features soft pastel colors to welcome spring. The sweets are placed in a special package wrapped in original collaborative wrapping paper. Be sure to grab them from the online store before they’re gone on April 18!
A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. Get one from the LOCAL POWER JAPAN Project website by March 30!
Senshu An (Hakodate) x LOCAL POWER JAPAN Project
Available while Supplies Last at Hakodate City Hall
Available to purchase online until April 18, 2022
Where to Purchase: LOCAL POWER JAPAN Project Online Shop
Sales Period: March 17 – March 30 at 23:59
Official Site: https://localpowerjapan.com
Sanrio Puroland Opens Easter Event with Oldies Flare
Tokyo’s Sanrio Puroland has begun its annual Easter celebration! The oldies-themed Puro Easter event will run until July 5, 2022.
This year marks the third Puro Easter event, and the annual stage show has been revamped for 2022! ‘Egg ‘n’ Roll Easter! -BLAST’ will be performed in the Entertainment Hall on the first floor of the park. Fans of My Melody and Kuromi won’t want to miss out, as the popular characters will appear in brand new costumes.
Egg ’n’ Roll Easter! -BLAST-
Limited-Time Easter Photo Spot
Easter Egg Hunt Mini-Game
Puroland Special Easter Greeting
Food & Dessert Menu
Original Easter Goods
An Easter-themed photo spot is located at the entrance to the 3rd floor with pop and retro style. Fans can participate in an Easter Egg Hunt mini-game, scavenging around Puro Village searching for eggs and collecting keywords to unlock an original video. Don’t miss out on new food and merchandise during the event period, with colorful curries and pasta perfect for filling hungry tummies.
The 1st-floor Event Corner will also allow guests to interact with characters dressed in Easter costumes. Staff will be dressed in Easter outfits!
© 2022 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ
Running: March 11 – July 5, 2022
Japanese Sweets Brand Tohouen Offers Cherry Blossom & Cat-Inspired Spring Manju
09.March.2022 | FOOD
Tohouen, a Japanese confectionary maker in Gifu Prefecture, has begun selling a springtime version of its popular cat-inspired manju. Inspired by the many cats that like to stroll around the shop’s headquarters, the new release includes cherry blossom-colored cat paws.
A traditional sweet in Japan, Manju is made from flour, rice powder, and buckwheat, with a tasty sugar and anko (red bean paste) filling.
Do you think these are too cute to eat?
Cherry Blossom Cat
Release Date: March 2, 2022
Where to Buy: Tohouen Stores, Tohouen Online Shop