The LINE FRIENDS Flagship Store in Harajuku will turn 1-years-old on March 17, 2019. To celebrate, the store will hold a commemorative event titled “1st Anniversary SPECIAL THANKS” from March 15 to 31.
The store is well-known for its BT21 collection―a collaboration between South Korean boy band BTS and LINE FRIENDS―but for this anniversary event, it is teaming up with Japanese tableware brand KINTO and French stationery brand RHODIA to release a line of exclusive items which will be available both in-store and on the LINE FRIENDS website. They will discontinue once the entire stock has sold out.
Mug: ¥1,296 (Tax Included)
Double Wall Glass: ¥1,620 (Tax Included)
The KINTO collaboration consists of 6 items, exclusive to Japan, which feature cute Brown and Sally designs.
Brown Multi Case Set / Sally Multi Case Set: ¥4,320 Each (Tax Included)
The RHODIA multi case sets also feature Brown and Sally designs. These will be sold in South Korea and Hong Kong too but Japan gets a pre-release. Each set contains a selection of stylish stationery.
An anniversary campaign will also be carried out during the event. People will be gifted original sticker sets of Brown, Cony, Usamaru and BT21. A lottery will also be held where you can win popular merchandise.
1st Anniversary SPECIAL THANKS Campaign
1st Campaign: March 15, 2019 – March 21, 2019 (BROWN & FRIENDS and Usamaru Week)
2nd Campaign: March 22, 2019 – March 31, 2019 (BT21 Week)
LINE FRIENDS Flagship Store Harajuku
Address: Harajuku Zero Gate, 4-31-12, Shibuya, Tokyo
Business Hours: 11:00-21:00 (No Fixed Holidays)
SHIBUYA FASHION FESTIVAL.15 Arrives March 23 in Shibuya and Harajuku
FASHION ・ 19.March.2019
KAWAII MONSTER CAFE Reveals More Easter Themed Dishes for ‘MONSTER EASTER PARTY’
FOOD ・ 11.March.2019
Yahoo! News Juice Stand to Open in Harajuku
FOOD ・ 07.March.2019
5 Animal Cafés in Harajuku―Shiba Inu, Owls, Rabbits & More!
FEATURES ・ 07.March.2019
Anyone Can Become an Instagrammer With Drinks Sold at Harajuku’s Popular ‘cafe no.’
FEATURES ・ 04.March.2019
KAWAII MONSTER CAFE HARAJUKU Announces Dessert-Packed ‘MONSTER EASTER PARTY’
FOOD ・ 03.March.2019
whyte: A Café & Beauty Parlour in Harajuku With Gourmet Sandwiches
FASHION ・ 02.March.2019
MOSHI MOSHI ROOMS’ Famous New Owner Transforms Into a Harajuku Boy
FASHION ・ 28.February.2019
Takeshita Street’s Hoshi Puro Collaboration Releases Promotional Video
SPOT ・ 25.February.2019
Food Review: Seahorse Bubble Tea at Sin an ju in Front of Harajuku Station
FOOD ・ 22.February.2019
Harajuku’s Takeshita Street Collaborates With NTT Docomo’s Cute Characters
FASHION ・ 15.February.2019
Visiting the LINE FRIENDS Flagship Store in Harajuku―BT21, Usamaru Merchandise & More
FEATURES ・ 12.February.2019