The LINE FRIENDS Flagship Store in Harajuku will turn 1-years-old on March 17, 2019. To celebrate, the store will hold a commemorative event titled “1st Anniversary SPECIAL THANKS” from March 15 to 31.
The store is well-known for its BT21 collection―a collaboration between South Korean boy band BTS and LINE FRIENDS―but for this anniversary event, it is teaming up with Japanese tableware brand KINTO and French stationery brand RHODIA to release a line of exclusive items which will be available both in-store and on the LINE FRIENDS website. They will discontinue once the entire stock has sold out.
Mug: ¥1,296 (Tax Included)
Double Wall Glass: ¥1,620 (Tax Included)
The KINTO collaboration consists of 6 items, exclusive to Japan, which feature cute Brown and Sally designs.
Brown Multi Case Set / Sally Multi Case Set: ¥4,320 Each (Tax Included)
The RHODIA multi case sets also feature Brown and Sally designs. These will be sold in South Korea and Hong Kong too but Japan gets a pre-release. Each set contains a selection of stylish stationery.
An anniversary campaign will also be carried out during the event. People will be gifted original sticker sets of Brown, Cony, Usamaru and BT21. A lottery will also be held where you can win popular merchandise.
1st Anniversary SPECIAL THANKS Campaign
1st Campaign: March 15, 2019 – March 21, 2019 (BROWN & FRIENDS and Usamaru Week)
2nd Campaign: March 22, 2019 – March 31, 2019 (BT21 Week)
LINE FRIENDS Flagship Store Harajuku
Address: Harajuku Zero Gate, 4-31-12, Shibuya, Tokyo
Business Hours: 11:00-21:00 (No Fixed Holidays)
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