LINE FRIENDS Store Harajuku Celebrates 1st Anniversary With Exclusive Merchandise

13.March.2019 | SPOT

The LINE FRIENDS Flagship Store in Harajuku will turn 1-years-old on March 17, 2019. To celebrate, the store will hold a commemorative event titled “1st Anniversary SPECIAL THANKS” from March 15 to 31.

 

The store is well-known for its BT21 collection―a collaboration between South Korean boy band BTS and LINE FRIENDS―but for this anniversary event, it is teaming up with Japanese tableware brand KINTO and French stationery brand RHODIA to release a line of exclusive items which will be available both in-store and on the LINE FRIENDS website. They will discontinue once the entire stock has sold out.

Mug: ¥1,296 (Tax Included)

Double Wall Glass: ¥1,620 (Tax Included)

The KINTO collaboration consists of 6 items, exclusive to Japan, which feature cute Brown and Sally designs.

Brown Multi Case Set / Sally Multi Case Set: ¥4,320 Each (Tax Included)

The RHODIA multi case sets also feature Brown and Sally designs. These will be sold in South Korea and Hong Kong too but Japan gets a pre-release. Each set contains a selection of stylish stationery.

An anniversary campaign will also be carried out during the event. People will be gifted original sticker sets of Brown, Cony, Usamaru and BT21. A lottery will also be held where you can win popular merchandise.

RELATED ENTRIES

  • Nature-filled Digital Detox Cafe HANARIDA Opens in Harajuku

    03.September.2021 | FOOD / SPOT

    Zoomers are used to life with their smartphones and computers. While life certainly is more convenient being able to connect instantly with your friends, have you ever felt a certain emptiness despite this? According to the Ministry of Internal Affairs and Communications, young people in their 20s spend approximately four to five hours looking at screens per day. However, sometimes, it can be nice to put down your phone and enjoy a cup of tea with your friends in front of you. With those thoughts, the HANARIDA Harajuku cafe open on August 8 2021. The hidden cafe is filled with flowers and greenery, aimed at adults. Here you can enjoy a quiet time away from the bustle of the city, relaxing with a cup of dry fruit-infused herbal tea.

     

     

    Every sunday is a digital detox day, meaning that smartphones and laptops are banned in the cafe. You can leave your phone with the staff to receive a free drink. With the comfy interior and a selection of board games, conversations will flow naturally to create a home-like space, even without technology

     

    The flowers and trees in the cafe, which was decorated by a professional flower artist, are all real. The atmosphere changed based on the time of day – the sunshine lights up the cafe while the warm lights make for a relaxing evening. You won’t get tired of this cozy space! 

    Experience relaxation away from the busy city while watching the flowers bloom throughout the day, as you puff on a dried fruit Hanakemuri hookah. The hookah used by HANADIRA is both nicotine and tar free, meaning they can be enjoyed by non-smokers. 

     

    Their drink selection for Valentine’s day 2021 was a huge hit on social media, particularly the Sakicha dry fruit tea. The tea is now available on the menu, so make sure to try it for yourself!

     

  • Twin Fashion Icons AMIAYA Release Photobook with STREET Magazine

    24.August.2021 | FASHION

    Tokyo fashion icons and twin unit AMIAYA have collaborated with street-snap magazine STREET on a new photobook! ‘AMIAYA x STREET TOKYO FASHION 2021ss’ will go on sale August 23 at select bookstores and online.

     

     

    AMIAYA began their fashion journey in street fashion when they were teenagers, and are currently attracting worldwide attention as icons representing Tokyo style. STREET magazine has been highlighting unique international streetwear since its first issue in 1985, and both parties are using this collaboration to help the fashion industry, which has been adversely affected by the pandemic.

     

    The magazine features snapshots of AMIAYA wearing the hottest Tokyo fashions on the streets of Harajuku and other popular areas around Japan’s capital. The photos were taken by Shoichi Aoki, photographer and editor-in-chief of STREET.

     

    Each photo has the power to open up your mind to a new world of fashion, so why not give it a look?

     



    Comment from AMIAYA

     

    “The Coronavirus pandemic has given us a new perspective on fashion, and how we can share it from Tokyo to the rest of the world. STREET magazine has so many readers overseas, and it’s truly made an effort to boost the Japanese fashion scene. We believe in the potential of fashion to connect Japan to the rest of the world, and we hope that through this collaboration, we share some positive energy through our style.”

     



    Comment from the Editor-in-chief of STREET, Shoichi Aoki

     

    “The pandemic has caused unprecedented damage to the entire fashion industry, and it has become more difficult to share Japanese fashion with the rest of the world. Fashion is not something unnecessary–it’s something important for Japan, and for humanity as a whole. AMIAYA are Japanese fashion icons that are recognized around the globe. They are somewhere between reality and the virtual world. By having them model on the streets of Tokyo, I wanted to create something to convey the current state of Japanese street fashion with international audiences. It took a year and a half of shooting while adjusting AMIAYA’s schedule, but it’s finally being published. Even if it seems like a small project, even the smallest activity can have a massive impact.”

     

  • New BT21 Cafe Coming to Tokyo, Yokohama, Nagoya, Osaka, and Okinawa

    23.August.2021 | FASHION / FOOD

    The 9th BT21 Cafe ~Relaxing Holiday~ will be open for a limited time in six venues across Tokyo, Yokohama, Nagoya, Osaka, and Okinawa. If you’re a fan of these adorable LINE FRIENDS, just take a look at the menu items and goods on offer!

     

    Main Visual

     

     

    The Menu

     

    Chicken and Orange Hot Sandwich: ¥1,760 (Tax Included) 

    Grilled Vegetable Curry: ¥1,870 (Tax Included)

     

    Tandoori Chicken Tacos: ¥1,870 (Tax Included)

    Scrambled Eggs with Smoked Bacon: ¥1,870 (Tax Included)

    Mug Collection

    Combo Meals

    Pistachio and Chocolate S’mores: ¥1,540 (Tax Included)

    Cinnamon Apple Pie: ¥1,540 (Tax Included)

    Maple Lemon German Pancake: ¥1,650 (Tax Included)

    Mixed Berry German Pancake: ¥1,650 (Tax Included)

    Strawberry Mojito/Kiwi Mojito/Peach Mojito: ¥990 each (Tax Included)

    Coffee (Iced/Hot) / Black Tea (Iced/Hot): ¥550 (Tax Included)

     

     

     

    Original Merchandise 

     

    Pins (Random, 7 designs): ¥660 (Tax Included)

    Acrylic Keyrings (7 designs): ¥770 (Tax Included) / Clear Folder: ¥440 (Tax Included)

    Stickers (7 designs): ¥770 each (Tax Included) / Placemat (2 designs): ¥1,000 each (Tax Included)

     

    Swizzle Stick (7 designs): ¥990 each (Tax Included) / Tote Bag: ¥1,650 (Tax Included)

    Canvas Pouch: ¥1,980 (Tax Included) / Mini-towel (7 designs): ¥990 each (Tax Included)

    Bandana (2 designs): ¥1,320 each (Tax Included) / Marshmallows: ¥972 (Tax Included)

     

     

    Customers who book a table in advance will receive a randomly selected A5-size clear folder and a random clear coaster for each drink ordered.

     

     

     

    The first installment of the 9th BT21 Cafe run, ~MY LITTLE BUDDY~, began in July 2021. The menu and goods, based on cute babies and their friends, received rave reviews. 

     

    ~Relaxing Holiday~ is inspired by summer and being outside with friends. Menu items look like what people may eat while camping, and the original character art features your favorite BT21 characters eating their favorite foods. Various soups and desserts are available in cute souvenir cups, and anything ordered is perfect for posting on social media!

    Which menu item looks the most delicious to you? 

     

    *Images for reference only. 

     

    ©BT21

  • Casual footwear brand Crocs Japan and sneaker select shop atmos pink are set to host a summer pop-up event titled ‘Atokuro Natsumatsuri’ at atmos pink’s flagship store in Harajuku as well as online from July 31 to August 9.

    atmos is one of the leading sneaker brands in Japan, while Crocs is a staple of summertime footwear. Together, the two brands are set to deliver an array of summer season content with classic Japanese summer stalls, creating your own custom Crocs Jibbitz™, and more. Additionally, everyone who attends the event and buys something will enter for a chance to win some limited-edition merhandise.

     

    Starting on August 2, a line-up of Japanese artists will perform live on YouTube for the event, with names such as FAKY, Yurufuwa Gang, ELLE TERESA, CHAMELEON LIME WHOOPIEPIE, Atarashii Gakko no Leaders, and more.

  • First Official Chiikawa Shops Open at KIDDYLAND Harajuku and Osaka Umeda

    29.July.2021 | FASHION / SPOT

    KIDDYLAND has announced the opening of the first official shops themed on the popular character Chiikawa. Named Chiikawa Land, the two stores will open at the Harajuku and Osaka Umeda branches of KIDDYLAND on August 7.

     

    Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. With over 550,000 follows on Twitter, Chiikawa has become extremely popular, with even themed cafes and an exhibition, Chiikawa’s Forest, having taken place.

     

    Now Chiikawa get its own official shops at KIDDYLAND with merchandise featuring new and exclusive artwork drawn by Nagano and more.

     

    Get your paws on exclusive merch at Chiikawa Land

     

    Smartphone Stickers | 3 Designs | ¥385 Each (Tax Included)

     

    Acrylic Stands | 3 Designs | ¥770 Each (Tax Included)

     

    Pins | 3 Designs | ¥330 Each (Tax Included)

     

    Acrylic Keyrings | 3 Designs | ¥660 Each (Tax Included)

    Large Hand Towels | 2 Designs | ¥770 Each (Tax Included)

     

    Mug | ¥1,650 (Tax Included)

    T-Shirts | 3 Designs | ¥3,080 Each (Tax Included)

     

     

    Positively adorable frames for pre-order

    Chiikawa Art Frame – Clouds | ¥16,500 (Tax Included)

    Chiikawa Art Frame – Faces | ¥16,500 (Tax Included)

    Chiikawa Art Frame – Ramen | ¥16,500 (Tax Included)

     

     

    Buyer bonuses

    For every ¥1,100 spent in a single transaction, receive one of three possible Umaibo corn sticks.

     

     

    For every ¥3,300-¥5,499 spent in a single transaction, receive an exclusive hologram pin.

     

    Spend over ¥5,500 to receive a random special gift: one of four possible lunch boxes or one of five plush pins.

     

    Chiikawa Land shopping bag

     

    Snap a photo at one of the photo spots

     

     

    Get a stamp at both KIDDYLAND branches

     

     

     

     

    ©nagano

  • LINE FRIENDS Collaborates With Minions For 10th Anniversary

    28.July.2021 | FASHION / MOVIE

    As part of the LINE FRIENDS 10th anniversary celebrations, Illumination Entertainment and Universal Brand Development released the MINIONS X BROWN & FRIENDS collection at the LINE FRIENDS Harajuku store and the online store on July 22. A collection of digital accessories, camping items, and golf goods will also roll out in August. This includes a release at 17 branches of KIDDYLAND on August 7 as part of PLAY LINE FRIENDS.



    BROWN & FRIENDS began as a stamp series on the Japanese messaging app LINE. The characters are now featured just about everywhere including as merchandise. See Brown and Sally meet Kevin, Bob, and Stuart from the hit animated films Despicable Me and Minions in the form of digital accessories aimed at tech lovers such as AirPods cases and smartphone clips as well as eco bags, golfing equipment, camping necessities, and more.

     

    As part of the collaboration, Brown & Friends and Minions LINE stickers and Instagram filters will also be released in August. Check out the official LINE FRIENDS social media pages for related promotional videos too.

     

    And for Japanese fans of both franchises, they get some Japan-exclusive merchandise too including a mini towel, hand towel, face towel, bath towel, denim tote bag, denim pouch, eco bag, hat, stationery, bottle, mug, neck pillow, and more.



    ©LINE/©UCS LLC

  • MOSHI MOSHI ROOMS opens Harajuku-Kawaii themed accommodation called ‘HARAJUKU’

    20.July.2021 | SPOT

    Rokuyon, which manages unique accommodations mainly in Shibuya, has opened the fourth room of “MOSHI MOSHI ROOMS”, the home-sharing facility, named “HARAJUKU” produced by ASOBISYSTEM, which introduces HARAJUKU culture to the world.

     

    “MOSHI MOSHI ROOMS offers accommodation services in concept rooms full of originality not found in existing hotels or home-sharing facilities. The concept of the fourth room is “HARAJUKU”. The room is filled with “KAWAII”, one of the representative cultures of Japan. Once you step into the room through the archway, you will feel as if you have wandered into the world of a picture book. The room is inspired by Harajuku, a place where you can enjoy the extraordinary feeling of being lost in a different dimension.

     

    With the opening of the room HARAJUKU, an entire building has been transformed into MOSHI MOSHI ROOMS, with four rooms available for booking via Airbnb. The rooms can be used for a variety of purposes, such as accommodation for domestic and foreign tourists, staycations (casual holiday at home or nearby), girls’ parties, and birthday parties with your friends. In order to ensure the safety of the guests, they carry out temperature checks, use alcohol sanitisers and disinfect the rooms with alcohol when cleaning.

     

    The archway at the entrance is a gateway to a world of wonder. From the moment you step into the house, the excitement is bound to build.

    The living room is decorated with colourful objects and animals reminiscent of a museum. Why not find your favourite objects and animals, and enjoy taking photos with them?

    The bedroom has a queen-size bed, together with a sofa bed and an air bed in the living room, which can accommodate up to four people.

    The shower room is equipped with amenities such as shampoo, conditioner, and body soap. The separated washbasins and Toto Washlet toilets have been installed.

    The kitchen is fully equipped with a microwave, fridge, and other daily necessities. Colourful KAWAII tablewares are lined up so that you can enjoy the world of the room more.

     

    MOSHI MOSHI ROOMS

    The first room  ‘SAKURA’

    The room has received high praise from both domestic and international travelers.

    A monument of cherry blossoms, the symbol of Japan, fills the ceiling of the bedroom, creating a gorgeous and unique space.

     

    The second room ‘ORIGAMI’

    This room is themed on origami, one of the symbols of Japanese culture.

    The living room is furnished with benches and stools inspired by a teahouse. Looking up at the ceiling, a number of Japanese umbrellas decorate the space.

     

    The third room ‘DOSUKOI’

    The room combined the traditional Japanese culture of sento, a Japanese public bathhouse and sumo, Japanese wrestling.

    The sumo wrestler’s hands and the large bath inspired by a sento attract the viewer’s attention. The painted pictures on the walls are the work of Kiyoto Maruyama, one of only three sento painters in Japan.

     

     

    The rooftop

    The rooftop offers an expansive space with a panoramic view of Harajuku. It can also be used for events such as tent saunas and BBQs. Only the rooftop can be rented out as a rental space.

     

     

    Why don’t you create your own story at MOSHI MOSHI ROOMS, a place full of unique concepts that you can only experience here?

  • BT21 Cafe to Open in Five Japanese Cities For Summer 2021

    17.July.2021 | FOOD / SPOT

    The BT21 Cafe is set to see its 9th run in Japan when six of them begin opening in Tokyo, Yokohama, Nagoya, Osaka, and Okinawa from July 22. The theme this time around is “MY LITTLE BUDDY.”

    Main Visual

    Uchiwa Fans (7 Designs) / Coasters (8 Designs)

    Customers who book a table in advance will receive a free fan, and if they buy a drink, a free coaster.

     

    The Menu

    KOYA Gapao Rice | ¥1,870 (Tax Included)

    RJ Omelette Stew | ¥1,870 (Tax Included)

    SHOOKY Loco Moco Don | ¥1,870 (Tax Included)

    MANG Coconut Green Curry | ¥1,870 (Tax Included)

    CHIMMY Chicken Over Rice | ¥1,870 (Tax Included)

    TATA Bibimbap | ¥1,870 (Tax Included)

    COOKY Sushi Bowl | ¥1,870 (Tax Included)

    Parfaits (Mango/Melon/Grapefruit) | ¥1,540 (Tax Included)

    Mini Parfaits | ¥550 (Tax Included)

    Milk Drinks (Strawberry/Mango/Blueberry) | ¥990 (Tax Included)

    Shuwa Shuwa Fruit Tea | ¥990 (Tax Included)

    Fuwamoko Latte | ¥990 (Tax Included)

     

    Original Merchandise

    Pins | ¥660 (Tax Included)

    Acrylic Keyrings | ¥770 (Tax Included)

    Folders ¥440 (Tax Included) / Clear Pouches ¥1,320 (Tax Included)

    Pin Case | ¥1,320 (Tax Included)

    Stickers ¥770 (Tax Included) / Acrylic Coasters ¥1,320 (Tax Included)

    Milk Caramels | ¥1,080 (Tax Included)

    The menu line-up is based on Asian cuisine and features cute dishes, drinks, and dessert combined with the BT21 characters. There’s also a collection of exclusive merchandise for fans to get their hands on.

     

    ©BT21

  • Ibuki Sakai x atmos pink T-Shirt Collection Releases

    16.July.2021 | FASHION

    Japanese sneaker select shop atmos pink has teamed up with model and artist Ibuki Sakai to release two t-shirts at atmos pink stores and their official website.

     

    atmos pink x sakai ibuki collaboration raglan tee | ¥4,500 (Before Tax)

    atmos pink × sakai ibuki collaboration safari long sleeve tee | ¥4,900 (Before Tax)

    The two tees take on a 90’s design with sticker collage motifs, something which Ibuki is known for. In promotion of the release, a special installation has been set up at atmos pink’s flagship store in Harajuku where it will be displayed until July 25.

     

    The installation is a collection of handmade original accessories, stickers, and other items selected by Ibuki. Additionally, those who purchase her artbook at TSUTAYA will receive a paper doll poster, available on a first-come, first-served basis.

  • 6%DOKIDOKI Celebrates 25th Anniversary With Pullip Doll Collaboration

    01.July.2021 | FASHION

    Sebastian Masuda founded Harajuku’s famous fashion brand 6%DOKIDOKI back in 1995. Last year marked the brand’s 25th anniversary, and in continuation of the celebration, 6%DOKIDOKI is collaborating with the popular doll brand Pullip on an exclusive model.

     

    The dolls are made to order, and the order window will open at Pullip and 6%DOKIDOKI’s online shop on July 1 before going on sale in mid September. Those outside Japan will be pleased to know that 6%DOKIDOKI ships overseas. The brand has many fans outside Japan, especially those with an interest in Harajuku. COVID-19 has rendered travel Japan difficult, so this collaboration is a way of 6%DOKIDOKI also serves as a way of giving Harajuku, ‘kawaii’ culture, and J-fashion enthusiasts their kick.

     

    Pullip/DOKI DOKI

    The exclusive doll model in full

    The upper body, hair, and makeup up close

    Pullip dolls are known for their large heads and for having lots of movable parts. The eyes can move left and right as well as wink, allowing owners to pose their dolls with a variety of expressions. The concept of the Pullip/DOKI DOKI collaboration focuses on how despite language barriers between countries, colour is universal. It gives us power, especially when dressing up.

     

    6%DOKIDOKI has and continues to make people happy with their colourful line-up. Their doll is another step towards that goal.

    ©Cheonsang cheonha.All Rights Reserved. Ⓒ6%DOKIDOKI

  • Harajuku’s New Snoopy Themed Cafe ‘PEANUTS Cafe SUNNY SIDE Kitchen’ to Open This Summer

    21.June.2021 | FOOD / SPOT

    The Snoopy-themed PEANUTS Cafe chain of cafes is set to open the all-new PEANUTS Cafe SUNNY SIDE Kitchen branch inside WITH HARAJUKU in Harajuku, Tokyo, this July, where it will serve an all-new, gorgeous healthy food menu.

     

    The Peanuts franchise has been active in its marketing efforts in Japan this year, promoting messages of love and friendship, themes that are threaded through the globally-celebrated Peanuts comic strip.



    PEANUTS Cafe SUNNY SIDE Kitchen keeps with those important themes, serving up a menu of healthy light food as well as sustainable products.

     

    Their food line-up includes no-fry doughnuts, granola made with organic ingredients, open sandwiches stuffed with fresh vegetables, and more. The cafe also has its own collection of merchandise with kitchenware to promote healthy eating as well as environmentally-friendly and sustainable items.

     

    If you’re staying in Tokyo and frequenting Harajuku but have had your fill of the district’s famous crepes, why not let Snoopy cook you up some healthy grub?

    (C) 2021 Peanuts Worldwide LLC

     

  • Popular LINE Sticker Series YOSISTAMP Opens Travel Themed Pop-Up Shop

    08.June.2021 | FASHION / SPOT

    The YOSISTAMP Premium Shop, a pop-up shop themed on the popular sticker series YOSISTAMP from the LINE messenger app, has been making its way around Japan since 2019. It recently opened inside Abeno Harukas Kintetsu in Osaka.

    The store’s merch line-up

    The pop-up shop is themed on travel, and fans of the series can get their hands on a cute selection of exclusive merchandise. The shop even has a special photo spot for snapping pictures.

     

    ©YOSISTAMP

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