Depicting Japan’s updated attraction:Launch of Japan’s tourism promotion campaign in Europe

15.November.2016 | SPOT

On November 7, 2016 (Monday), the Japan National Tourism Organization (JNTO) launches the campaign “JAPAN―Where tradition meets the future” to promote inbound tourism from Europe.

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To combine Japanese and European inspirations, one of the best creative agencies in Asia, ENJIN Inc., has taken charge of the planning and production of the branding, while German filmmaker Vincent Urban, whose movie “In Japan – 2015” movie that ained over two million views, produced the original movie for the campaign. His new three-minute movie vividly portrays the perfect harmony of “tradition,” “innovation” and “nature” at 45 locations across Tokyo, Kyoto, Kumano and Ise through the eyes of a European traveller.

 

 

The special Website (http://visitjapan-europe.jnto.go.jp/) opens on the same day and shows detailed tourism information of all 45 locations appearing in this “interactive movie.” When viewers click on a scene of interest, related information appears in five languages: English, French, German, Italian and Spanish. Experience the contrast and attraction of Japan in this Website, which will be updated again for 2020!

 

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■Related article:What we all needed but never realised it: a kotatsu restaurant! Experience the true charm of a Japanese winter

■Related article:Seizing the possibitlies with their own hands – Yamabe Taishi and Shogo Yoshii, two traditional Japanese instrumentalists

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