moreru mignon is a shop located in the department store SHIBUYA109 in Tokyo. It specialises in ‘purikura,’ a unique type of photo booth which lets you decorate your photos before printing them out. The shop just reopened on May 22 with all-new decor and has been moved to floor B2F of SHIBUYA109.
GIRLS’TREND Kenkyuusho of Japanese entertainment company FuRyu produced the new design of the shop. It is inspired by the bedroom of a girl who loves style and is just a smidgen selfish. The wall is plastered with pictures of cats based on female models, and poking out of the clothe-filled closet is a huge cat’s tail with a ribbon tied around it.
There is also a huge Instagrammable sofa bed and a display of food, milk and more.
For a limited time only, the purikura machine designs have cats posing as models on the side of them. Customers can also get their hands on a cute new shop card. The shop itself serves up all the “kawaii” a girl could need with its photogenic interior. It can be enjoyed for some simple purikura shots, for taking commemorative photos, and for just getting together with your girl friends.
And to celebrate the reopening, limited copies of a free magazine titled Nyaaruzu Trend (“Girly Cat Trends”) will be available at the shop from May 31. It includes a bonus copy of GIRLS’TREND, a free magazine published by FuRyu.
If you’re in Tokyo and in need of taking some kawaii photos then be sure to head to moreru mignon.
moreru mignon SHIBUYA109
Address: SHIBUYA109 Floor B2F (2-19-1 Dogenzaka, Shibuya, Tokyo)
Business Hours: 10:00-21:00
*In line with the renovations, the name of the floor which this shop is on will change to “MOG MOG STAND” on June 28, 2019.
SHIBUYA109 Official Website: https://www.shibuya109.jp/ladies/
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