Japanese fashion brand jouetie is running a pop-up souvenir shop called POSTOKYO By jouetie on the first floor atrium of HEP in Umeda, Osaka from June 21 – June 30.
POSTOKYO By jouetie will serve original fashion items in a new an original style from the lens of jouetie, who fuse the many cultures of Japan, in the form of a souvenir shop from Tokyo where various cultures and subcultures and fashion mix together. Following the success of the first pop-up shop in Tokyo, demand for the store to open across other parts of Japan has been made clear, and it is now moving to Osaka for the first time.
Japanese model duo AMIAYA who conceived jouetie will be at the sop on Saturday June 22 from 11:00am to welcome customers. Popular Japanese YouTuber Yuka Furukawa, who is a big fan of the brand, will also make an appearance on June 21.
Let’s take a look at some of the items you can expect to get your hands on at the souvenir store.
POSTOKYO Mix Flower Open Colour Shirts: ¥6,000 (Before Tax)
These colourful open shirts are a mix of colour variation and camellias. They are made of super soft and comfortable satin.
NANCY SNAKE POSTOKYO T-Shirts: ¥5,000 (Before Tax)
jouetie has collaborated with paint artist NANCY SNAKE for the first time to release thiese manga-esque t-shirts with unique touches and coloured trims. The main print designs are beautifully coloured with careful detail embroidered by jouetie.
MASAKO.Y POSTOKYO T-Shirts: ¥5,000 (Before Tax)
Another debut collaboration, this time with artist MASAKO.Y. These t-shirt designs are inspired by Japanese izakaya and can be worn and enjoyed by any lover of Japanese cuisine. It also includes Japanese and English letter embroidery.
POSTOKYO Tokyo Bi-Colour No-Sleeve Knit: ¥4,500 (Before Tax)
These summery dresses are perfect for the coming warm season. The back is embroidered with a gorgeously eye catching crane while the front features the word “Tokyo” written in Japanese (東京) in the same colours.
Head to the shop to see even more must-get items from jouetie.
POSTOKYO By jouetie
Location: Umeda HEP FIVE Floor 1F Atrium (Address: 5-15 Kakudacho, Kita Ward, Osaka, Osaka Prefecture)
Running: June 21, 2019 – June 30, 2019
Event Details: https://bit.ly/2EXjKzD
Jouetie Official Website: https://jouetie.com/
Web Store: http://runway-webstore.com/jouetie/
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