A new brand packed with cuteness hits PLAZA stores across the country ー get ready for “Elway”!

12.December.2016 | FASHION

“PLAZA” is a general goods store with branches all over Japan. Now, PLAZA is selling a new brand of goods called “Elway”!

 

“Elway” is a fusion of the Japanese word “egao” which means “smile” and the English word “always”. Therefore, Elway products wish that the user has a smile on their face every single day! Famous illustrator Haruna Yamakawa was the editorial supervisor for the design of this band.

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Designs which are both cute and edgy ー Yamakawa has themed pouch and room accessories with the colours of her world ー you would want to take her products everywhere with you! Power up the kawaii levels inside your bag with a complete set of cute accessories! This lineup of goods is filled with Japanese pop culture-goodness, making the perfect souvenir gift for a foreign friend!

 

 

■Information

Elway

PLAZA official website: https://www.plazastyle.com/sp/

 

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■ Related article: Stay warm and fluffy this winter with snoopy and gelato pique’s first ever collaboration roomwear!

 

■ Related article: Have you seen Japan’s cute nail art designs? Check out this collection by Nakayama Chieko, who all the fashion icons follow!

 

 

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  • Introducing the Kawaii Girls of the World | Kawaii Fashion Snap #4: Pink Paradise

    12.August.2019 | FASHION / FEATURES

    Welcome to Episode 4 of Kawaii Fashion Snap where we get to know all about the kawaii girls of the world and their fashion. Each girl in this series has incorporated Japanese-like fashion into their wardrobe and turned it into something of their own.

     

    Today, we’ll be taking a look at outfits that make use of the colour pink♡

     

    molly

    Currently residing in Tokyo, Molly leaves a huge impression with her T-shirt that reads “ANTI WAR” in both English and Japanese. Her stylish use of cute pastel colours throughout accentuates this fashionable look, and her pink and purple hair combined with the thick sole trainers is a match made in heaven.

     

    Molly is a big fan of the Japanese idol group CY8ER and has even gotten a photo with the group―as well as several chekki photos with Rinahamu, one of the members. Be sure to check out her Instagram @pink_morii

     

    pinkmilkteahime

    The Pinkmilkteahime has us wanting to dye our own hair blue because hers looks so cute. This co-ord may look simple at first with the single big pink t-shirt, but in fact the rest of her outfit and all of her accessories are uniformly blue, which makes her hair look even more beautiful. Even the blue and pink artwork in the background is in tune with her look.

     

    On her Instagram, she posts not only more beautiful looks, but pictures of her latest purchases too―from snacks to stationery. Follow her on Instagram @pinkmilkteahime

     

    brodie

    Brodie’s baby pink jumper skirt co-ord is kawaii supreme. She is serving us regalia princess with her frilly blouse and jumper skirt which has sweet patterns on it. And if you look closely, her white phone case has a cute flower pattern design♡

     

    If you’re look for some girly styles then we highly recommend following Brodie @vanillabwunny

     

    Mimi Usagi

    Everything about the composition of this shot of Mimi Usagi can be described as cute. She has a cute character t-shirt on, and everything from her innerwear to her skirt is perfectly pink.

    Her pink cheek makeup adds a glimmering allure and helps flaunt her clearly innate kawaii. We want to try shooting a look like she has in this photo too! Be sure to follow her @usagimimichu

     

    Alexandra Bozheskova

    Alexandra has gone for a sexy style here: her simple pink one piece is stunning and laces together flatteringly with those glittery shoes. And all of the items and accessories she has with her are pink, from the chekki camera in her hand to her shoulder bag♡

     

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    If you’d like to feature in the next Kawaii Fashion Snap or know somebody that would, then follow us on Instagram and post at us with the hashtag #moshimoshiphoto. We hope you look forward to the next entry!

  • Don’t Miss The Beautiful Blooming of Karuizawa Lake Garden This Summer

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  • Come Witness The Hello Kitty X KAWAII MONSTER CAFÉ HARAJUKU Collaboration

    21.July.2019 | FEATURES / FOOD

    Sanrio and Harajuku’s KAWAII MONSTER CAFÉ have set out on a two-month collaboration which will run until September 1. Sitting at the heart of Harajuku, which is the home of kawaii culture, the KAWAII MONSTER CAFÉ is topping up its kawaii powers with the release of Hello Kitty collaboration meals and merchandise that you cannot obtain from anywhere else.

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    Make your way through the cafe and you will eventually come across the Mel-Tea Hello Kitty Room, which is a special room that must be reserved in order to experience. On pink tatami flooring sits multiple low tea tables, representing the traditional culture of Japan in a colouful pop style. Foreigners would  just love to spend some time in this room. Looking around the room, the macarons and strawberries remain in their usual places. 

    You will notice Hello Kitty’s ribbon and even many Hello Kitty stuffed toys also decorating the room. This entire new kawaii world locked in this room was created by Sebastian Masuda. Surrounded by a world of pastel colours and kawaii decorations, you just have to take photos. 

    Reservations

    If you wish to book the Mel-Tea Hello Kitty Room, please talk to a member of staff. 

    Tel: 03−5413−6142

    Reservation Times

    Weekdays: 11:00, 13:00, 15:00

    Sundays/ Weekends: 11:00, 13:00, 15:00, 17:00, 19:00

    ※ Two-hour time slots ※ Number of seats is limited

     

    This is a unique opportunity to taste only the most kawaii of menus as Hello Kitty teams up with the KAWAII MONSTER CAFÉ. Let’s check out the menu!

    Colourful Pop Hello Kitty Burger: ¥1,680 (before tax) 

    Hello Kitty Harajuku Rainbow Curry: ¥1,580 (before tax)

    Harajuku X KAWAII X Hello Kitty SWEETS GO ROUND Cake: ¥1,480 (before tax)

    Harajuku KAWAII 原宿 KAWAII Poison Parfait: ¥2,480 (before tax )

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    If you ever find yourself in Harajuku, please consider stopping by the KAWAII MONSTER CAFÉ to witness the Hello Kitty collaboration project. 

  • Black Cheesecake & Other Delicious Seasonal Desserts Cooked Up at Daimaru Tokyo

    11.July.2019 | FOOD / SPOT

    School’s nearly out for summer in Japan with summer break set to begin on July 20. Kids and adults alike can look forward rolling up to Daimaru Tokyo to get their sweet tooth hands on one of five special desserts available at Hoppe Town on the ground and first floor from July 17 to 23.

     

    Let’s take a look at these mouth-watering delights.

    Basket Cheesecake (8cm) – ¥400 @ Aoyama Fromage (Floor 1F)

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    CAKETALE (6 Included) – ¥648 @ CAKETALE (Floor 1F)

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    Tokyo Saku Saku Tiramisu Panda Package (16 Included) – ¥1,080 @ Tokyo Oraikan (Floor 1F)

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    Dashi Shoyu (1 Bag) – ¥388 @ Okashi Rakuichi (Floor B1F)

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    Tokyo Lemonche (Includes 8) – ¥1,555 @ Tokyo Lemonche (Floor B1F)

    A perfect summer treat, the Tokyo Lemonche is a light and refreshing lemon puff sandwich filled with lemon cream. You can really taste the original flavour of lemon in them.

     

    Make a stop by Daimaru Tokyo this summer if you’re in Japan!

  • Teasing Master Takagi-san Season 2 Celebrated With Exhibition at Shibuya PARCO

    05.July.2019 | ANIME&GAME / SPOT

    An exhibition will be held at the Shibuya branch of shopping complex PARCO to celebrate the forthcoming second season of the popular anime adaptation of Teasing Master Takagi-san which will begin airing on July 7.

     

    Teasing Master Takagi-san is an ongoing romantic comedy and slice of life manga series by Sōichirō Yamamoto serialised in Monthly Shōnen Sunday. The manga has sold over 7 million copies. The first season of the anime series aired from January to March last with an OVA in July.

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    A3 Poster – ¥1,000 (Tax Included)

    Acrylic Key Rings (7 Designs) – ¥500 (Tax Included) *Capsule toy; design given is random

    Folder Set: ¥1,200 (Tax Included)

    Canvas Art: ¥2,500 (Tax Included)

     

    Fans of Takagi and her antics with Nishikata won’t want to miss out on this special limited-run exhibition.

     

    ©2019 Sōichirō Yamamoto・Shogakukan/Teasing Master Takagi-san Season 2 Production Committee

  • SHIBUYA109’s Purikura Photo Booth Shop moreru mignon Undergoes Rennovation

    23.May.2019 | FASHION / SPOT

    moreru mignon is a shop located in the department store SHIBUYA109 in Tokyo. It specialises in ‘purikura,’ a unique type of photo booth which lets you decorate your photos before printing them out. The shop just reopened on May 22 with all-new decor and has been moved to floor B2F of SHIBUYA109.

    GIRLS’TREND Kenkyuusho of Japanese entertainment company FuRyu produced the new design of the shop. It is inspired by the bedroom of a girl who loves style and is just a smidgen selfish. The wall is plastered with pictures of cats based on female models, and poking out of the clothe-filled closet is a huge cat’s tail with a ribbon tied around it.

    There is also a huge Instagrammable sofa bed and a display of food, milk and more.

     

    For a limited time only, the purikura machine designs have cats posing as models on the side of them. Customers can also get their hands on a cute new shop card. The shop itself serves up all the “kawaii” a girl could need with its photogenic interior. It can be enjoyed for some simple purikura shots, for taking commemorative photos, and for just getting together with your girl friends.

    And to celebrate the reopening, limited copies of a free magazine titled Nyaaruzu Trend (“Girly Cat Trends”) will be available at the shop from May 31. It includes a bonus copy of GIRLS’TREND, a free magazine published by FuRyu.

    If you’re in Tokyo and in need of taking some kawaii photos then be sure to head to moreru mignon.

  • Summer Dessert Buffet with Colourful Sweets to be Held at Hilton Tokyo Bay

    21.June.2018 | FOOD / SPOT

    Hilton Tokyo Bay is an official hotel of Tokyo Disney Resort®. For summer only, the hotel will be serving a dessert buffet in its lounge O from July 6.

     

    July 2, 2018 marks the 30th anniversary of Hilton Tokyo Bay, and they have many projects in store to celebrate. This dessert buffet is the first to commemorate the milestone.

    Since July 2015 when lounge O first began the theme of a dessert buffet, it has served over 80,000 customers. It has receive much support particularly from female customers and housewives as the kind of thing you just have to take photos of.

    The buffet will take on the form of an American diner for the 30th anniversary inspired by the 80s when the establishment opened. It will also take on a ‘Hawaiian’ concept and serve close to 40 different desserts, the highest number the hotel has ever prepared.


    The menu will include a refreshing jelly called ‘Rainbow,’ named after the area in California, that is made with classic American diner cream soda. There will also be rainbow cakes inspired by Hawaii, as well as other colourful cakes and typical desserts and light food.

     

    Enjoy a colourful summer dessert buffet at Hilton Tokyo Bay.

     

    ■Information
    Hawaiian Diner
    Location: lounge O, Hilton Tokyo Bay Lobby Floor
    Running: July 6, 2018 – August 31, 2018 on Fridays, Weekends, Holidays and Obon (August 13-15):
    Time:
    Weekends, Holidays & Obon ー 13:30-15:30 / 16:00-18:00 (2 slots 2 hours each)
    Fridays: 13:30-16:30 (3 hours)
    Price: Adults ¥3,100 / Children (4-12 years) ¥1,750
    *Drink bar use included.
    *Price includes service charge and tax.Bookings: 047-355-5000
    Website: http://pr.kmcpr.co.jp/e/213552/plans-restaurants-4494/38pmx/113190817
  • Sebastian Masuda to Release Personal Book Exploring His Identity and Living Truly to Himself

    04.June.2018 | FASHION

    Sebastian Masuda is an art director whose career as a pioneer of Japan’s ‘kawaii’ culture has taken him around the world where he attracts great support from people regardless of their age, nationality or gender.

     

    His new book, Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata (“How to Find the Only ‘Kawaii’ in the World”) will be released on June 11, 2018

     

    Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

    増田セバスチャン 本 Sebastian Masuda

    Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

     

    Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata explores what ‘self’ is and why Sebastian Masuda went on to start thinking about it.

     

    ■Information

    “Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata” by Sebastian Masuda

    Japanese Title: 世界にひとつだけの「カワイイ」の見つけ方

    On Sale: June 11, 2018

    Price: ¥1,300 (+Tax)

    Book Details: https://www.sunmark.co.jp/detail.php?csid=3489-9

     

  • Let’s go to Fellisimo “YOU+MORE’s”limited-time-offer shops!

    30.April.2018 | FASHION / SPOT

    The small-goods brand Felissimo named “YOU+MORE!” will open limited-time-offer shops from May throughout Japan.

    YOU+MORE 期間限定ショップ

    They are going to sell humorous and cute goods using the motifs of animals such as rabbit, dog, panda, squirrel and hedgehog and photogenic items.

    トイプードルポップコーン、ピジョンフリーゼポップコーン

    Also, “Toy Poodle Popcorn” and “Bichon Frise Popcorn” will sell their limited items at Tokyo MITASU Store, ecute Ueno Store, and LUMINE Tachikawa Store.

    YOU+MORE 期間限定ショップ2

    Let’s get their cute and humorous items!

     

    ■Information

    Let’s check the limited time offer shop of “YOU+MORE” via the official blog!
    URL:https://feli.jp/s/pr180423/1/

    Shop page
    URL:https://feli.jp/s/pr180423/2/

     

  • Pastel Coloured Yume Kawaii Buffet Arriving at Hilton Tokyo Odaiba

    20.April.2018 | FOOD / SPOT

    Hilton Tokyo Odaiba are introducing a summer dessert buffet to their menu to be eaten at the hotel’s Seascape Terrace Dining. Roll up there between June 1 and September 2 to pastel coloured desserts, shaved iced, and summer fruits like peaches, watermelons, grapes, lychees and more.

    真夏の“ゆめかわ”ホームパーティー」~サマーデザートブッフェ~

    The theme of the buffet is ‘a dreamy-cute home party in the middle of summer.’ The term Yume Kawaii translates to ‘dream-cute’ and conjures up a dreamy, fairy-tale-like image of pastel colours like pink, and glitter. It’s a hugely popular term used by today’s millennial generation. There are almost 400,000* related social media posts with the hashtag #ゆめかわいい (#yumekawaii) mostly by younger Japanese girls. There are also over 6 million* related social media posts with the hashtag #ユニコーン (#unicorn) both in Japan and overseas, an immensely popular creature outside Japan and one that has come to be seen a lot in Japan too.

     

    *Statistics compiled by Hilton Tokyo Odaiba PR Office (as of March 17, 2018)

    ユニコーンババロア

    うさぎのロリポップ

    The dessert buffet skipping its way to Hotel Tokyo Odaiba includes pastel coloured bavarois in the image of unicorns, bunny inspired lollipops and much more, all of which bring out the world of yume-kawaii. You can also feel like a princess in the special photo spot they will have set up, and enjoy the uniquely named desserts. This dessert buffet can only be experienced at Hotel Tokyo Odaiba.

    真夏の“ゆめかわ”ホームパーティー」~サマーデザートブッフェ~2

    Enjoy the plentiful dessert buffet which has plenty of mouth-watering material for Instagram!

     

    ■Information

    A Dreamy-Cute Midsummer Home Party ~Summer Dessert Buffet~
    Address: Seascape Terrace Dining at Hilton Tokyo Odaiba (2F), 1-9-1 Daiba, Minato, Tokyo
    Running: June 1, 2018―September 2, 2018
    Time: Slot One 15:00-16:30 (90 minutes) / Slot Two 16:45-17:50 (45-minute Express Buffet)

     

    Price

    Slot One: [Weekdays] Adult ¥3,400, Child ¥2,040 / [Weekends & Holidays] Adult ¥3,800, Child ¥2,280

    Slot Two: [Weekdays] Adult ¥2,400, Child ¥1,440 / [Weekends & Holidays] Adult ¥2,800 / Child ¥1,680

    *Prices do not include tax or service charge.

    *Child age constitutes as 6-11 years old.

     

    Webpage: http://hiltonodaiba.jp/plans/restaurants/4780

     

  • Kaori’s Easy Recipe – Learn How to Make “Duffy Cherry Blossom Jelly”

    14.April.2018 | FEATURES / FOOD

    With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s recipe series! With a few simple ideas, an ordinary recipe magically transforms into a cute dish.

    For this recipe, you’ll learn how to make cute Duffy cookies with cherry blossom jelly, perfect for springtime!

     

    “ダッフィーの桜ゼリー” kaori スイーツレシピ

    1: Ingredients
    ☆Annin Tofu
    Daiso Annin Milk Purin   1 box
    Milk 400ml

     

    ☆Cherry Blossom Jelly
    Salted cherry blossoms 10 buds
    Water 200ml
    Sugar 1 tbsp
    Food colouring Just a little

    Gelatin 4-5g
    Water 15ml
    ☆Prepare the gelatin by dissolving in the water.

    ☆Cookie Dough
    Please refer to my previous article where I made Hello Kitty sandwich cookies.
    https://www.moshimoshi-nippon.jp/39411
    (For this recipe we’re making Duffy, so I mixed a little bit of brown food colouring into the dough)
    ★You can use anything as a substitute for the cookie shape.

     

    “ダッフィーの桜ゼリー” kaori スイーツレシピ

    2: After lightly rinsing the salted cherry blossom buds, soak them in water for 30 minutes to one hour to extract the salt.

     

    “ダッフィーの桜ゼリー” kaori スイーツレシピ
    3: Make the annin milk purin according to the instructions on the box.

     

    “ダッフィーの桜ゼリー” kaori スイーツレシピ
    4: Once the mix from step 3 has cooled down, transfer it into a vessel and store in the fridge to solidify.

     

    “ダッフィーの桜ゼリー” kaori スイーツレシピ
    5: Add a little bit of pink food colouring to the 200ml of water.
    ☆If you add the food colouring into the water while it’s in the pot you won’t know how deep the pink colour is due to the colour of the pot, so be sure to add it beforehand in a clear bowl or jug so you can gauge the colour.

     

    “ダッフィーの桜ゼリー” kaori スイーツレシピ
    6: Transfer the water in step 5 into a pot and add the sugar and salted cherry blossom buds from step 2. Once the sugar has melted well, add the gelatin that you dissolved in water. Mix well.

     

    “ダッフィーの桜ゼリー” kaori スイーツレシピ
    7: After checking that your mix from step 4 has solidified, pour your cooled down mix from step 6 on top and place in the fridge once more to solidify.

     

    “ダッフィーの桜ゼリー” kaori スイーツレシピ
    8: After cutting and shaping your cookie dough, use a knife to cut into the armpits as shown by the arrow.
    ☆When inserted into the glass it will deepen.

     

    “ダッフィーの桜ゼリー” kaori スイーツレシピ

    Once the cookie is cooked drawn the face on with a chocolate pen.
    (Of course, you can leave it as it is too♡)

     

    “ダッフィーの桜ゼリー” kaori スイーツレシピ

    “ダッフィーの桜ゼリー” kaori スイーツレシピ

    Once that’s done, top your jelly with the cookie!

     

    Kaori also invites you into her world of character-themed food dishes in her recipe series! Please check out her Instagram where she has uploaded many pictures of her character dishes!

     

     

    ■Profile
    Kaori Kubota (@kaopan27)
    I live in Hokkaido and I love to make character-shaped meals, desserts and breads.
    I enjoy making character foods because I want to see my family smiling,
    My character foods and character bento boxes are introduced in my Instagram page→@kaopan27
  • Hilton TOKYO BAY’s “dreamy and cute” buffet will be held

    05.January.2018 | FOOD / SPOT

    Tokyo Disney Resort’s ® official hotel Hilton TOKYO BAY (lounge O) will offer a dessert buffet “Strawberry Field” from the 13th of January 2018 (Sat.) to the 1st of July (Sun.).

    img_146436_1

    The most eye-catching item on the buffet table created with the theme of “strawberry field” is a giant strawberry cake which is 1.2meters X 1.2 meters. Some of the strawberry seed’s patterns are shaped in a rabbit’s face. Colorful small birds gathering in the trees which have heart-shaped berries are celebrating the advent of spring. In addition to the “strawberry” desserts, about 35 kinds of standard desserts and small dishes will be offered inside a “yumekawa” (cute and dreamy) space. You can feel like you have become a heroin in a folktale by visiting this photogenic space. This space is suitable for taking photos which can be uploaded onto your SNS.

    img_146436_8

    Also, this dessert buffet where you can enjoy the collaboration of chocolate and strawberries is suitable to be used as a gift for valentine’s day. The buffet is recommended for persons who want to give a present to their girlfriend/boyfriend, friends or girls who want to have a party with friends

    img_146436_2

     “Strawberry and Chocolates’ brochette”

    A brochette of chocolate ganache wrapped in a crape and fresh strawberries. The look of the product is cute but it is fairly heavy since it has lots of chocolate ganaches inside.

    img_146436_3

     “Strawberry Cheese and Chocolates’ Mont Blanc”

    This is a Mont Blanc which uses two kinds of creams, custard and chocolate cream and cream cheese and strawberry cream.

    img_146436_5

    “Strawberry Rabbit Roll”

    This is a roll cake using rhubarb and strawberries wrapped in strawberry cream and it is a playful product which represents the cute ears of a rabbit using white chocolate. Rhubarb is a kind of vegetable that looks like sweet coltsfoot and has a fresh texture and sourness. You can enjoy soft flavor of the roll cake and the sourness of the rhubarb.

     

    Let’s enjoy this photogenic buffet.

     

    ■Information

    Dessert Buffet “Strawberry Field”

    Venue: Hilton TOKYO BAY lobby, “lounge O”

    Date: Saturday, Sunday and holidays – two buffets (13:30~15:30/16:00~18:00)

    Price: Adult – 2,800 yen / child (4 to 12 years old) – 1,600 yen

    ※drink bar is included

    ※the prices noted above do not include service fee and tax

    Reservation (TEL): 047-355-5000 – restaurant

    URL:http://www.hilton.com/

     

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