That Time I Got Reincarnated as a Sanrio Slime Fair Opens at Three KIDDYLAND Stores

14.September.2019 | ANIME&GAME / SPOT

From September 21 to October 11, three KIDDYLAND stores will be holding a fair dedicated to the anime That Time I Got Reincarnated as a Slime, which has become a big hit overseas. 

 

The series, which was created by Fuse, aired two seasons from October 2018 to March 2019. It has been confirmed that a sequel will be made in the year 2020. Following the anime’s successful reception, a novel version of the anime series which goes by the same name was produced by GOT A CHANCE novel. More than 14 million copies have been sold so far.

 

The story follows an extraordinary event which happened to a normal man. The main character Satoru Mikami died to random knife attack and was reincarnated as a monster called a slime. The series became massively popular once the adorable figure of the main character as a slime was revealed.

 

 

That Time I Got Reincarnated as a Sanrio Slime: Slime Keyring (5 designs): ¥1,200 each (before tax)

All your favourite characters have been reincarnated in a cute Sanrio-style! Head to the KIDDYLAND fair to get your hands on a KIDDYLAND-limited Slime Keyring. A large variety of new goods are being sold here ahead of any other shop and online service.

 

That Time I Got Reincarnated as a Sanrio Slime: Cuddly Characters Badge (5 designs): ¥680 each (before tax)

 

Come explore all your favourite characters in their adorable Sanrio form!

 

©川上泰樹・伏瀬・講談社/転スラ製作委員会

RECOMMENDED ENTRIES

  • Sanrio’s Kuromi Takes Over Harmonyland This Halloween For Devilish Events

    08.September.2019 | SPOT

    Sanrio character theme park Harmonyland in Oita has announced this year’s Halloween event, Kuromi’s Happy Halloween, which will begin on September 13. The devilish and mischievous Kuromi, whose birthday is on October 31-Halloween day-is taking over the park this year to deliver a very cute and just a tiny bit spooky Halloween to kids and adults this year.

     

    Harmonyland’s Halloween Night Party, a huge hit every year, will also return on October 26. In addition to Kuromi’s birthday event, Wish me mell, another one of Sanrio’s cute characters, will also celebrate her birthday on September 20.

    The event also has its own story. While Hello Kitty was having fun preparing for Halloween with everyone, Kuromi looked at the calendar and noticed that the park was scheduled to be closed on October 31, her birthday. Angry by this decision, the scheming Kuromi began Halloween preparations of her own.

     

    Pashakawa SWEET HALLOWEEN

    This event is a chance to meet your favourite characters, who will be dressed up in their Halloween costumes, and take a photo with them. Be sure to say the secret password to them, “trick or treat,” to get some free candy! The fun doesn’t stop there though, as there’ll be a chance to dance with the characters too.

     

    Omotenashi Hello Kitty Cafe

    Hello Kitty will serve as owner of the Hello Kitty Cafe, while Kuromi will be your maid along with the cafe staff, and Meister Cinnamon will learn your name and teach teach it to the rest of the character staff. At the end of the show, the cafe staff will change into their Halloween costumes.

     

    Halloween Photo Spots

    Special Halloween photos spots will be dotted around for Halloween where you can snap some cute pictures. From pumpkin heads of Hello Kitty, My Melody and  Kuromi to flower beds decorated with Kuromi, there will be no shortage of Instagrammable spots for photos. And when you get close to the two flower beds, you might just run into a trick set up by Kuromi herself… Also, the background music playing at the park was all chosen by Kuromi.

     

    Halloween Merch & Menu

    Of course, there will be lots of exclusive character merchandise to grab, as well as a cute themed menu designed just for Halloween.

     

    Halloween Night Party ~Pink or Black~

    The popular Halloween Night Party returns again this year, a one-night-only spectacle of lights, music and dance. The theme this year is “pink or black.” Clad yourself in one or both of these colours and have a fun Halloween night!

     

    ・Date: October 26, 2019 (18:00-21:00)

    ・Price: ¥1,000 (Everyone aged 4+) *Price is reduced to ¥500 to those who hold an annual ticke

    ・A shuttle bus will be operating for free (limited spaces)

     

    Celebrate Halloween this year together with Kuromi.

     

    ⓒ ’76, ’91, ’96, ’99, ’01, ’05, ’09, ’17, ’19 SANRIO

  • Sanrio Puroland Halloween 2019: IT Chapter Two, Horror Doll House & More Spooky Events

    28.August.2019 | SPOT

    Sanrio Puroland is readying its tricks and treats for its Halloween festival this year. Titled “PURO HALLOWEEN PARTY ~KAWAII MASQUERADE~” the festival will run from September 13 to October 31.

     

    This will be the park’s first mask-themed festival and each day will be split into two slots: Day and Night. During the daytime, guests are invited to the park’s “Cute Masked Party” string of events. But when night falls, the monsters will come out for the “Beautifully Scary Masquerade Party.”

     

    IT Chapter Two Collaboration

    With IT Chapter Two right around the corner―the sequel to one of the biggest horror hits in years―Sanrio Puroland is collaborating with the film. This includes Hello Kitty taking Pennywise’s place in the movie poster.

    Hello Kitty’s Red Balloon Mousse Cake – ¥650

    In the Character Food Court on the first floor, you’ll be able to order this mousse cake inspired by Pennywise’s red balloons which is cutely topped with Hello Kitty ears. There will also be IT Chapter Two themed photo spots, and when evening sets in, red balloons will decorate the Lady Kitty House. IT might even appear somewhere in places you wouldn’t expect…

     

    Horror Content Made Even Scarier For 2019

    Prepare to have your pants scared off with the scream-inducing Ghost Pierrot Masquerade Theater. The hugely popular mission-clear style haunted house returns and is open to everyone ages 10+ years. Can you survive the attack from the ghostly clown? If he sees you, it’s over…

     

    Location: Discovery Theater (Floor 1F)

    Time: Approx. 15-minutes

    Age Limit: 10-years-old and above

     

    Lady Kitty House Transforms Into Doll House

    The Lady Kitty House always has something special planned each year, and this year it’s bringing something new. During the day the house will take on the form of a cute Halloween doll house.

    But at night, it will become a horror doll house as the dolls are turned into butterflies as a result of a curse. Look forward to an ambivalent mix of terror and beauty.

    The creeps will be made creepier on weekends and holidays one hour before the park closes when the dolls at the Horror Doll House start moving. Dress up in your Halloween attire and enjoy the hair-raising world of Lady Kitty House this year.

     

    Join The Halloween Party Ball Mask Parade

    The ball mask parade will take place on the first floor Puro Bridge. The Sanrio cast will be dressed up in ballroom attire with masks and dance elegant dances, pull onlookers into a frightening yet beautiful world.

    Kawaii Masquerade Masks: Plastic – ¥800 Each / Paper – ¥400 Each

    Join the fun by getting your hands on one of six character masks. Donning one of these may just be the thing you need to protect yourself from any ghosts in the area!

     

    Location: Puro Bridge (Floor 1F)

    Participating Cast: Hello Kitty, Cinnamoroll, My Melody, Kuromi, Wish me mell, Pompompurin

    *More details can be found on the official homepage

     

    Halloween Photo Spots

    Have your photo taken together with the dressed-up Sanrio cast at the photo spot located in the Rainbow Hall on the third floor. Take your photo as you are or put on a mask and become one with the paintings.

     

    Halloween Food

     

    From Top Left: My Melody & Kuromi’s Masquerade Party Curry ¥1,400 / Cinnamon’s Black Halloween Ramen ¥1,100 / Masked Ball Black Omurice ¥1,300 / Dancing My Melody Corn Soup Pasta ¥1,300 / Hello Kitty’s Masquerade Dress Parfait ¥850 / Cinnamon’s Halloween Rare Cheese Tart ¥600 / Purin’s Masquerade Doughnuts ¥600

    “Black & Purple” is the theme for this year’s Halloween menu which is packed with cute character dishes and desserts. 11 items adorn the menu including Kuromi’s Black Night Cocoa which is served in the evening only.

     

    Exclusive Halloween Merchandise

    Mascots – ¥1,944 Each

    Lots of character merchandise will be sold featuring the cast in their new Halloween costumes this year, from key rings to bags and more.

     

    Dress Up & Get Discount

    As part of the Halloween celebrations, if you arrive at the park in full Halloween dress you can get a discount on Passport Tickets. Be sure to go clad in your best outfit to have the most fun!

     

     

    *All listed prices include tax

    ©1976,2009 SANRIO CO., LTD. ©1976,1990,1996,2001,2005,2010,2019  SANRIO CO., LTD.

    ©2019 Warner Bros. Entertainment Inc. All Rights Reserved.

  • Sanrio has announced that it will release six hats with moving ears inspired by six of its characters at Sanrio stores, its online store, and shops stocking Sanrio goods in Japan on August 21.

     

    The hats move by using an air pump that you pump with your fingers. Look adorable at events, on your Instagram story posts and pretty much anywhere by choosing from one of the six characters: Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi and Pochacco.

    The hats are fluffy, comfortable to wear, and of course make you look kawaii as you walk along with the ears bouncing up and down. The hats are also one size fits all and so can be worn by both kids and grown-ups!

     

    ©️1976, 1989, 1996, 2001, 2005, 2019 SANRIO CO., LTD.

RELATED ENTRIES

  • Japan Coronavirus: Studio Ghibli Museum, Sanrio Puroland & Other Facilities Close Temporarily

    27.February.2020 | SPOT

    A number of facilities in Japan have announced temporary closures to help stop any possible spreading of the coronavirus. Please check the following closures if you’re planning a trip to Japan in February or March. New information is rolling out all the time, so for the latest updates, please check the official websites for each establishment listed below.

     

    Sanrio Puroland

    Closed: February 22, 2020 – March 12, 2020

    The park is scheduled to reopen on March 13, 2020, but this is subject to change depending on the circumstances of the coronavirus and news published by the government.

     

    ▶Refunds

    ・Pre-booked Tickets

    Tickets valid between the dates February 22, 2020 – March 12, 2020 will have their validity period extended to September 30, 2020.

     

    ・Original Passports

    Passport tickets valid between the dates February 22, 2020 – September 29, 2020 will have their validity period extended to September 30, 2020.

     

    ・Pre-booked PUROPASS

    Payments for PUROPASSES bought between the dates February 22, 2020 – March 10, 2020 will be cancelled.

     

    ・Anniversary Time

    Payments for Anniversary Time tickets for the dates February 22, 2020 – March 10, 2020 will be cancelled. Those who paid with cash will be refunded via registered mail.

     

    Official Website (English): https://en.puroland.jp/

    Official Website (Japanese): https://www.puroland.jp/

     

     

    Ghibli Museum

    Closed: February 25, 2020 – March 17, 2020

     

    ▶Refunds

    Refunds are applicable for tickets dated between January 22, 2020 – March 30, 2020.

    Refunds will be paid in full between February 15, 2020 – March 31, 2020.

     

    Official Website (English): http://www.ghibli-museum.jp/en/

    Official Website (Japanese): http://www.ghibli-museum.jp/

     

    Toei Animation Museum

    Closed: February 26, 2020 – March 18, 2020

    The museum’s reopening is subject to consideration depending on the circumstances of the coronavirus. It will be announced via the museum’s official Twitter page and website.

     

    Official Website: https://museum.toei-anim.co.jp/

     

     

    Asahi Beer Oyamazaki Villa Museum

    Closed: February 22, 2020 until further notice

     

    Official Website (English): https://www.asahibeer-oyamazaki.com/english/

    Official Website (Japanese): https://www.asahibeer-oyamazaki.com/

     

     

    Kyoto National Museum

    Closed: February 22, 2020 until further notice

    All events, the museum shop Benrido, and the museum cafe Maeda Coffee, have also closed temporarily.

     

    Official Website (English): https://www.kyohaku.go.jp/eng/index.html

    Official Website (Japanese): https://www.kyohaku.go.jp/jp/index.html

     

     

    ARASHI EXHIBITION “JOURNEY”

    Closed: February 22, 2020 – March 9, 2020

    Location: Osaka Culturarium at Tempozan

     

    Official Website: https://arashiexhibition.jp/

     

    Sanrio Harmony Land

    Closed: February 22, 2020 – March 12, 2020

     

    Official Website (English): https://www.harmonyland.jp/english/harmony/harmony.html

    Official Website (Japanese): https://www.harmonyland.jp/welcome.html

     

    Numerous other sports and cultural events will also close for two weeks commencing February 26, 2020. If you’re travelling to Japan in February and March, please check the websites of any places you plan to visit during your trip to see if they are open.

  • J-Pop Group Perfume to Open Fashion Pop-Up Shop ‘Perfume Closet’ at Laforet Harajuku

    16.February.2020 | FASHION / MUSIC

    Worldwide famous Japanese pop group Perfume are taking their fashion project “Perfume Closet” to Laforet Harajuku where it will run in a pop-up shop from February 20-26 this year.

     

    Perfume Closet is a fashion project helmed by Perfume which aims to connect with fans through Perfume’s music by making outfits. This is the fourth time Perfume Closet has opened, and will feature a line-up entitled “Perfume Closet 2020SS” which is part of what Perfume are calling “Phase 2,” which started in January this year and centres on clothing. It follows on from “Phase 1” which featured a line-up of miscellaneous items.

    SATIN COMBI TRENCH COAT – ¥49,500 (Tax Included) / FLOWER PLEATS DRESS – ¥44,000 (Tax Included)

    SHEER COMBI KNIT ¥17,600 (Tax Included) / 2 WAY PLEATS SKIRT ¥35,200 (Tax Included)

    RELAX WEAR (LADIES) – ¥16,500 (Tax Included) / PLEATS SLEEVE TEE (WHITE) – ¥9,900 (Tax Included) / SHEER COMBI RELAX PANTS – ¥22,000 (Tax Included)

    The pop-up shop will stock a plethora of items made by the Perfume members, who worked on the designs, chose the materials, and crafted the silhouettes. It includes everything from coats to one pieces, blouses, bottoms, as well as unisex items men can wear too like pants, shirts, and more.

     

    Fans of Perfume and fans of Japanese fashion aren’t going to want to miss out on the new Perfume Closet, open for one week only starting next Thursday!

  • IKEA Harajuku to Open in April 2020 as IKEA Japan’s First Central Tokyo Branch

    15.February.2020 | SPOT

    IKEA Japan has announced the opening of its first central Tokyo branch. Located inside WITH HARAJUKU, and just a 1-minute walk from Harajuku Station, the store will officially open its doors on April 25, 2020.

     

    Harajuku is the hub of Japanese youth fashion culture, and is known the world over as one of the main tourist spots for those travelling to Tokyo. IKEA is taking its Swedish roots and planting them in the ground of central Tokyo with its spacious new storeーwhich will also have its own cafe.

     

    If you’re travelling to Tokyo, make sure to pay IKEA Harajuku a visit during your inevitable Harajuku shopping spree.

  • Puro Easter 2020: Sanrio Puroland’s Easter Event Will Be ‘American Oldies’ Themed

    13.February.2020 | FOOD / SPOT

    Sanrio Puroland is serving its annual “Puro Easter” event once again this spring. Taking on an American oldies taste, this cute-retro combining event will run from March 13 to June 2.

    A new show and the return of 2019’s hugely successful “Egg’n’Roll Easter” show

    Weekends will see the commencement of the “Easter Bunny Race,” a new show to determine who will take the place as Sanrio Puroland’s number one Easter bunny. You’ll have to turn up to the show to see what rabbit characters will be competing!

     

    Running: March 13, 2020 – June 2, 2020 (Weekends, Public Holidays & School Holidays Only)

    Location: Wisdom Tree, Sanrio Puroland Floor 1F

    Last year’s “Egg’n’Roll Easter” show was so popular that it’s making a return. It combines nostalgic music and fashion of the American oldies. All of the Sanrio characters performing in the show wear cute Easter themed accessories like bunny ears.

     

    Must-eat Sanrio Easter food and desserts

    For the Easter season only, Sanrio Puroland is serving up a colourful food and dessert menu, ranging from waffles topped with banana mix ice cream, whipped cream and chocolate sauce; a curry with blue roux and snow-white omelette, and more.

    There’s plenty of places to take great photos too, including at the entrance to the third floor of Puroland where there’s a juice box wearing adorable bunny ears. You can take a picture that looks like you’re enjoying a party together with Hello Kitty and the rest of the Sanrio cast.

     

    There’s also a back panel in the first floor entertainment hall with an Easter design which serves as the perfect backdrop for a retro pop photo.

     

    Receive an entry discount by wearing polka dots

    Those who arrive to Sanrio Puroland wearing a polka dot outfit will receive am Easter discount when entering the park. This doesn’t include small items like bags, shoes, shawls or accessories. Full conditions can be found on the event page below in Japanese.

     

    Experience Easter like never before this year at Sanrio Puroland.

     

    ©1976, 2009 SANRIO CO., LTD.  ©1976, 1989, 1996, 1999, 2001, 2004, 2010, 2012, 2020 SANRIO CO., LTD.

  • Sanrio to Open Official My Melody Shops in Tokyo, Osaka and Nagoya to Celebrate Character’s 45th Anniversary

    11.February.2020 | FASHION

    Sanrio has announced that it is opening an official My Melody store to commemorate the popular character’s 45th anniversary this year. It will open for a limited time on the first floor of Takashimaya Shinjuku in Tokyo from February 12 to 25.

    The store is a must-visit for fans of Sanrio’s kawaii white rabbit where they can get their hands on a huge assortment of merchandise, including exclusives, so adorable you’ll want to add everything to your collection.

    The line-up looks back at My Melody’s 45 years in the business. The first 4,000 people to visit the store will be given a limited-edition shopping back, and the first 1,000 people who spend over ¥2,000 (tax included) will receive a free card.
    *One card per person, per transaction

    The store will also feature interactive projection mapping showcasing My Melody’s 45-year history which when touched reacts. On February 15, the designer for the store will be drawing illustrations as well as doing signings for people.

     

    As well as Takashimaya Shinjuku, the shop is set to hit Nagoya’s Takashimaya Gate Tower Mall Nagoya and Osaka Takashiyama. Check the dates below, and help My Melody commemorate her 45th anniversary!

     

    ©’76, ’20 SANRIO 著作(株)サンリオ

  • Soar Into The Kawaii Dream World of The Little Twin Stars For Their 45th Anniversary

    10.February.2020 | FOOD / SPOT

    Sanrio’s adorable star-themed characters the Little Twin Stars are celebrating their 45th anniversary this year. The adorable twin stars named Kiki and Lala were born into the universe in 1975 in the hyped run up to Christmas. Following their debut in the December edition of Sanrio’s monthly magazine Ichigo Shimbun, the years saw their hair colours and designs retouched here and there. The one thing that remains unchanged is the love that connects them to fans all over Japan across three generations.

    As Hello Kitty was celebrating her 45th anniversary last year and with My Melody also celebrating her 45th anniversary this year, now it’s time for the Little Twin Stars’ time to shine. 45th anniversary celebrations include collaboration events and special merchandise themed around the adorable, colourful, twinkling twins which are sure to get your heart fluttering with excitement. More information on these events and merchandise will be revealed in the future. A number of special events will be held at Sanrio Puroland and we are also expecting some new merchandise to hit the shelves at the Sanrio shop this summer. 

     

    Sanrio Puroland: “LittleTwinStars 45th Anniversary”

    Sanrio Puroland’s Little Twin Stars 45th Anniversary event is set to take place from April 24 – December 31, 2020. The theme of the celebration will be Mainichi Kiki & Lala, Mainichi Kirakira (Sparkle Every Day, Kiki and Lala Every Day).

    Want to soar up high into the world of Kiki & Lala? As part of Sanrio Puroland’s anniversary celebrations, the attraction Kiki & Lala – Twinkling Tour is being improved to a whole new level, transforming into an even higher dreamy world where you can take photos in Puroland-limited photo booths. The attraction will only be operating on certain days.

    Of course, there will be a new food menu serving up meals, desserts and more adorable treats based on Kiki and Lala’s theme colours of blue and pink. What’s more, Kiki and Lala will also take to the scene dressed in anniversary-limited costumes for a special photo event that your Instagram can’t miss out on. Add some sparkling magic to your day and plunge deep into the world of Kiki and Lala.

     

    LittleTwinStars 45th Anniversary

    Running: April 24 – December 31, 2020. 

    Sanrio Puroland Event Information: https://www.puroland.jp/ts45th/ 

     

    Collaboration with Japanese Comedy Duo Nagareboshi

    As Japanese comedy duo Nagareboshi (shooting star) is celebrating 20 years since their debut, they will be collaborating for a second time with Kiki and Lala, brightening up the year even more. Check out the collaboration design that features the four stars in Kiki and Lala’s blue and pink themes. Merchandise using this design will be sold at Nagareboshi’s Japan tour this year. More information on the tour will be released in the future. The first lineup of collaboration merchandise sold face towels and iPhone cases which became so popular that many items were sold out. If you missed out the first time, this is your chance!

     

     

    Anniversary Collaboration with Detclear Facial Cleansing Gel: 6 Varieties

    Kiki and Lala are collaborating with Detclear: a popular facial cleansing gel formulated for dry, sensitive skin that gently removes dead skin cells and dissolves blackheads. The collaboration Detclear Bright & Peel Peeling Jelly will be released on February 25, 2020 with six Kiki and Lala-themed bottle designs. The designs travel through time from the 1970s which sees our twinkling stars with yellow and brown hair to a retro time with a pink and aqua theme to the adorable magical unicorn theme that came out in more recent years. 

     

    Whether it’s an adorable pastel dreamworld design or one of the more nostalgic ones, you are bound to find a bottle that you really love. 

     

    Detclear Bright & Peel Peeling Jelly – Unscented

    Price: ¥1,200 (Before Tax)

    Release Date: February 25, 2020

    Available At: drugstores, general stores, cosmetics shops and official beauty online shops.

     

    Sprinkle some stardust into your life this year for Kiki and Lala’s 45th anniversary celebrations.

     

    ©’76,’20 SANRIO 著作(株)サンリオ 

  • Win Hello Kitty & Chibi Maruko-chan Prizes With Sanrio’s Lottery Draw

    09.February.2020 | ANIME&GAME / FASHION

    To celebrate the 30th anniversary of the Chibi Maruko-chan anime adaptation, the franchise is teaming up with Sanrio’s internationally beloved character Hello Kitty.

     

    For the collaboration, cute and original artwork has been created featuring Hello Kitty and Maruko-chan hanging out together in their everyday lives, a scene that’s sure to incite a sense of nostalgia to both kid and adult fans of the longtime anime series.

    We see Maruko-chan wearing Hello Kitty’s iconic red ribbon, as well as Maruko’s grandpa Tomozo Sakura donning a hat inspired by Hello Kitty.

    There’s also an illustration of the two friends drinking milk bottles together which they bought from Mitsuya in the background, a candy shop that appears in the Chibi Maruko-chan seires.  If you look closely you can see Noguchi peeking her head from behind the shop.

     

    A special lottery draw is set to roll out in Japan at Sanrio stores, department stores stocking Sanrio products, Lawson, MiniStop, Daily Yamazaki, bookstores, and elsewhere from early June 2020. Fans are guaranteed to win a prize, which includes a line-up of nine items as well as a special top prize. Merchandise includes a takoyaki machine, hot plate, bath towel, and more.

     

    Following the lottery draw, more exciting things are set to take place as part of the collaboration.

     

    ⓒ Sakura Production / Nippon Animation

    ⓒ 1976, 2020 SANRIO CO.,LTD. TOKYO,JAPAN  著作:株式会社サンリオ

  • Sanrio Character Museum to Open in Tokyo’s Roppongi Hills For 60th Anniversary

    08.February.2020 | ANIME&GAME / SPOT

    Sanrio is set to turn 60-years-old in August 2020. To commemorate, the company has announced that it will open a museum called “Sanrio Character Museum” in summer 2020 where it will tour around Japan until 2025. The full dates and locations have yet to be announced, but its first stop will be the Tokyo City View Sky Gallery located on the 52nd floor of Roppongi Hills Mori Tower in Tokyo. Details for this first stop will be revealed sometime next month.

    ⓒ ’74, ’75, ’76, ’77, ’79, ’80, ’82, ’83, ’84, ’85, ’86, ’88, ’89, ’90, ’92, ’93, ’96, ’98, ’99, ’01, ’04, ’05, ’20 SANRIO CO., LTD.

     

    Since its establishment, Sanrio has sought to spread kawaii culture to the world, as well as the message of everybody getting along and being friends. But how have gotten to this point with each passing generation? The museum exhibition will answer that very question, exploring its line-up of over 450 characters Sanrio has created over the years, including the most prominent ones like Hello Kitty, My Melody and Little Twin Stars who have been around for more than 40 years. It will also showcase characters that will be nostalgic to longtime Sanrio fans.

     

    The exhibition will peruse the history of Sanrio from before it created its characters, and delve into the origin of the company’s kawaii world. Fans can expect to see valuable prints, products, materials, and more. The exhibition will also include works made in collaboration with some of Japan’s up-and-coming and prominent artists. Expect plenty of kawaii, and plenty of what is sure to be invaluable information for Sanrio fans.

  • Sanrio’s Kuromi Begins 15th Anniversary Celebrations With Kuromi Cafe, Merchandise & More

    06.February.2020 | ANIME&GAME / FOOD

    This year, Sanrio is celebrating the 45th anniversary of its popular character My Melody. But she isn’t the only one celebrating in 2020, as this year is also Kuromi’s 15th anniversary, for which Sanrio has many exciting things planned for fans.

    Kuromi first appeared back in 2005 in a television anime series entitled Onegai My Melody. She is known for her black hood with a pink skull on it. She seems like the rowdy type, but she’s actually just a cute girlーsomething which has earned her many a fan, both guys and girls.

     

    The Kuromi Cafe opens for a limited time

    As you read this article, the official Kuromi Cafe is serving Kuromi-themed food, drinks and desserts to customers at the CHIBA SOGO branch of JUNNU on the first floor “Character Cafe.” The menu line-up is inspired by the cheeky white rabbit, taking motifs such as her black hood. The cafe also has a photo spot for you to snap a picture to remember this celebratory day, and you can also pick up some official Kuromi merchandise.

    Kuromi’s Prim and Proper Curry – ¥1,540 (Tax Included)

     

    Running: Now until March 22, 2020

    Location: Character Cafe, JUNNU Floor 1F, CHIBA SOGO, Tokyo

    Opening Hours: 10:00-20:00

     

     

    Valentine’s Doughnuts at Floresta Nature Doughnuts

    Floresta is selling its first batch of My Melody and Kuromi doughnuts between February 1 and 7, and will be selling a new batch of balled doughnuts in a cup with Flat-kun and Kuromi between February 8 and 14.

     

    Batch ①: February 1, 2020 – February 7, 2020

    Prices: My Melody/Kuromi – ¥495 Each (Tax Included)

     

    Batch ②: February 8, 2020 – February 14, 2020

    Price: Rolled Doughnuts – ¥660 (Tax Included)

    Official Website: https://nature-doughnuts.jp/

     

     

    Merchandise collaboration with ITS’DEMO

    All branches of ITS’DEMO in Japan are set to stock their shelves with Kuromi and My Melody items from February 15, 2020. ITS’DEMO is a chain of stores which sell fashion accessories, cosmetics, snacks, and more.

     

    The cute line-up features flower prints which remind one of spring. Hidden within the designs are also motifs and references to each character. There are around 60 items to sift through, including stationery, snacks, and more.

     

     

    Running: February 15, 2020 – March 9, 2020

    Location: ITS’DEMO stores in Japan (*Select branches not participating)

    Official Website: http://itsdemo.jp/

     

    Kuromi herbarium bottle and pen by Hibiya Kadan

    Hibiya Kadan is now selling a herborium and pen with Kuromi and My Melody designs. The herborium is split into two sections, one with hydrangea and annual baby’s breath flowers, and the other with colourful oils. The hand-crafted pen is both a ballpoint pen and herborium in one. Both give you that fresh feeling of plants and flowers, and both are great for personal use or as a gift to someone.

     

    Product Prices (Tax Included) Kuromi Floral Herborium – ¥2,420 / Kuromi Herborium Ballpoint Pen – ¥1,980

    Release Date: Now on sale at Sanrio shops and the Sanrio online store. Releasing at Hibiya Kadan in March 2020.

    Purchase:

    ・Sanrio

    Select Sanrio shops and the Sanrio online store (https://shop.sanrio.co.jp/)

    ・Elsewhere

    Rakuten: https://www.rakuten.co.jp/sanrio/

    Yahoo! Shopping: https://shopping.geocities.jp/sanrio/

    Hibiya Kadan shops and online store (https://www.hibiyakadan.com/sanrio/)

     

     

    Kuromi’s first collaboration with muta MARINE

    muta MARINE is an ocean-inspired clothing and goods line from luxury good brand muta. They are planning to release the “Black Marine” line together with My Melody and Kuromi in March 2020.

     

    Exhibition: 59th Japan International Boat Show 2020

    Location: Pacifico Yokohama

    Running: March 5, 2020 – March 8, 2020

    Products: T-shirts, eco bags, and more

    Available: At muta MARINE stores and the muta online shop (www.mutatokyo.com/)

     

    Celebrate Kuromi’s 15th anniversary this year with one of the many things planned for her in 2020♡

     

    ⓒ 1976, 2005, 2020 SANRIO CO .,LTD.  著作:株式会社サンリオ

  • Visiting @cosme TOKYO in HarajukuーThe Place That Satisfies All Of Your Makeup & Cosmetic Needs

    04.February.2020 | Uncategorized

    @cosme TOKYO is a new flagship store that opened in front of Harajuku Station in Tokyo on January 10, 2020.

     

    @cosme is a web portal centred on makeup and cosmetics. Offering a wealth of beauty information from a number of perspective, the website lets you see the latest trending items in the makeup world from the word on the streetーby letting people comment on and rank itemsーoffers solutions to skincare and makeup-related problems, and more.

    @cosme TOKYO is the first-ever physical store by @cosme. Its floor space spans over 1,300 square meters where it houses an enormous selection of cosmetics and makeup products, from inexpensive and affordable quality items to luxury brands. Since opening, it has become the talk of the town in Harajuku.

     

    It’s comprised of three floors, each with their own highlights. Let’s go and check it out.

     

    1st Floor: A Hall of Fame for the latest most popular cosmetics

    When you walk into the first floor area, the first thing that’s sure to catch your eye is the incredible “Best Cosmetic Award Tower,” a collection of items that have have won past cosmetic awards for being the best. All the cosmetics are stacked up high in their own little display case.

    As you proceed further across the shop floor, there is the “@cosme Weekly Ranking” corner which ranks the most popular items on the website for that week, so customers can always know what products are the best to incorporate into their makeup and beauty routine.

    But perhaps the centrepiece of @cosme TOKYO is the “Tester Bar,” where customers are free to try out products using the puffs and cotton pads provided. There’s also a tap and sink for rinsing. You can’t deny how great this service is; without worrying about others, you can try out all the cosmetics to your heart’s desire and then buy them if they’re to your liking.

     

    There are also smart lockers so you can lock your things away, allowing for your hands to be free while you test makeup and shop. But it doesn’t stop there, as there’s even a foreign currency exchange machine which caters for 85 currencies in 120 countries.

     

    2nd Floor: Men’s cosmetics, beauty equipment, and more

    Up on the second floor, you’ll find another area that ranks products, this time the ones with the most sales at @cosme TOKYO. Everything is displayed in such a way that it’s easy to find products as they are separated by base makeup, mascara, lipsticks, and so on. You’ll find pop artwork hand drawn by the staff to highlight products, so enjoy comparing and considering all the different items.

    Recently in Japan, men’s products have been garnering attention, and so @cosme have created an entire section dedicated to male and unisex makeup items. Picking out makeup with your partner is goals, and now it’s finally becoming a reality.

    Another area that’s popularーwith both Japanese people and foreignersーis one that stocks cosmetics made with naturally-derived ingredients from Japan, as well as products with Japanese-style packaging. It’s perfect if you’re looking for Japanese-specific items or for gifts and souvenirs.

    Also on the second floor are beauty mirrors so you can check yourself out as well as two Tester Bars, so you can try out products here too.

    If you have kids, you can drop them off in the kid’s area while you shop. There’s also bread-feeding rooms and places for changing diapers. They have it all!

     

    3rd Floor: A place to relax exclusive to @cosme app users

    The third floor is home to a lounge that can only be used by those who have the @cosme app installed on their phone. It can be used for relaxing or for hanging out with friends. It’s hard to find a such a quiet and relaxing place like this so close to Harajuku Station.

    If you want to retouch your makeup, there’s a powder space you can do that for free, as well as oxygen boxes. This floor is packed full of different great services.

     

    @cosme also has its own points system. One point equals one yen, and you get five for just visiting the store.

     

    Anyone and everyone can enjoy a fun and easy shopping experience

     

    Each product in the store has a JAN code on it which when scanned at one of the tablets in store will give you information about that product in multiple languages, including English, Simplified/Traditional Chinese, and Korean. This goes for the map of each floor too, so you can find out what each floor offers without getting lost.

    @cosme TOKYO also has free Wi-Fi, and can also ship products around Japan. It offers a comprehensive shopping experience that caters to both Japanese and foreign customers.

    You’re sure to find many items you like when visiting @cosme TOKYO, so you can’t miss out on visiting if you’re travelling to Harajuku or Tokyo. Enjoy shopping!

  • Hello Kitty Collaborates With Japanese Biscuit Brand Tabekko Doubutsu

    30.January.2020 | FOOD

    Sanrio is teaming up with Japan’s longtime loved snack maker Ginbis to release a new line of 11 products featuring Hello Kitty. They will go on sale from February 6, 2020 at Sanrio shops across Japan, the online store, and select stores stocking Sanrio products. The collaboration combines the deliciousness of their biscuits, which are a nostalgic snack for Japanese people, with the cuteness of Hello Kitty.

     

    The snack in question is the butter flavour of the popular longtime selling biscuit Tabekko Doubutsu, which are light to eat and come in cute animal shapes with the name of the animal written on them. Hello Kitty is a character known the world over, who celebrated her 45th anniversary last year. But the collaborative product line doesn’t just include the biscuits – it includes merchandise too which will be sold as gift sets.

    Plastic Mug (2 Designs) & Tabekko Doubutsu Biscuits – ¥700 Each

    Two exclusive designs were created for the plastic mugs, including one with Hello Kitty flying an aeroplane over the animals, and the other with her face mixed in with the biscuit shapes.

    *Please note that the biscuit packs do not come with biscuits of Hello Kitty’s face

    Mascot Holder & Tabekko Doubutsu Biscuits – ¥1,650

    Mini Handbags (2 Designs) & Tabekko Doubutsu Biscuits – ¥1,100 Each

    The mascot holder features Hello Kitty covered in biscuits, and the mini handbags come in the same designs as the plastic mugs. There are also pouches, mini purses, and more, for a total of 11 different items.

    Treat yourself or your Valentine’s Day sweetheart to an item in this kawaii new collaboration from Sanrio and Ginbis.

     

    ©️’76,‘20SANRIO ©️Ginbis

    *All listed prices include tax

  • Licca-chan Collaborates With Sanrio’s Little Twin Stars Kiki & Lala in New Product Range

    30.January.2020 | FASHION

    The new “LiccA Stylish Doll Collection Little Twin Stars Anniversary Style” is a new Licca-chan doll from Takara Tomy’s made in collaboration with Sanrio and their popular characters Kiki & Lala, aka the Little Twin Stars. Pre-orders for the collection are set to open on February 3, 2020 at four branches of Takara Tomy as well as online at Takara Tomy Mall and the Sanrio online shop. It will be released in June, when it will also hit shelves at select Sanrio shops.

    Part of the official LiccA brand of dolls, this collaboration features Licca-chan wearing the Little Twin Stars’ 45th anniversary pastel colours, a mix of Kiki’s pure blue and Lala’s gentle pink. Stars are dotted all over the outfit, including the dress and earrings, and Licca-chan has a hairstyle that’s fluffy like clouds.

    Decorating her dress is a print of Kiki and Lala riding a unicorn. Her accessories include a stick with cotton candy on it, a shoe box with Kiki and Lala’s logo on it coloured in rainbow leaf, and more. Everything in the design is a commemoration of Kiki and Lala’s 45th anniversary.

    The design for the outfit and hairstyle was chosen in a survey taken by 200 people at Sanrioworld GINZA back in September 2019 which was held to get fans involved with Kiki and Lala’s 45th anniversary.

    Kiki & Lala and Licca-chan have been friends since the 80’s when a range of collaborative merchandise was released, such as the Licca-chan doll size Sanrio Gift Gate shop set featuring Kiki & Lala, the Licca-chan outfit with Kiki & Lala designs which was released as part of the “Sanrio Mate” series, and more.

     

    If you’re a collector of Licca-chan and Sanrio merchandise, then don’t miss out on this new and very special collaboration.

     

    © TOMY ©1976,2020 SANRIO CO.,LTD.TOKYO,JAPAN

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