Hello Kitty Launches #HelloGlobalGoals Project With the United Nations

29.September.2019 | SPOT

Sanrio launched its #HelloGlobalGoals (#HelloSDGs) co-project with the United Nations at the UN headquarters on September 24 which sees their popular character Hello Kitty helping to spread the words about Sustainable Development Goals (SDGs).

The Sustainable Development Goals (SDGs) are a set of 17 global goals established by the United Nations General Assembly in 2015 to be reached by the year 2030. This includes “No Poverty,” “Zero Hunger,” “Climate Action” and so on.

 

Since September last year, Hello Kitty has been helping to promote SDGs on her YouTube channel as part of Japan’s involvement in the global efforts. The UN recognised this, and had Hello Kitty join them at the headquarters in New York at the SDG Media Zone presentation, which was attended by people around the world, where they announced #HelloGlobalGoals.

Hello Kitty dressed up in the SDG promotional colours and appeared alongside Amina Mohammed, the Deputy Secretary-General of the United Nations, who expressed her wish for more people around the world to come to learn about SDGs, as well as to create a world where everybody can get along harmoniously and with kindness.

At the event, all 17 goals were showcased on a huge art piece featuring Hello Kitty to break the project down and make it easier for people to understand.

Up to now, Hello Kitty has posted videos about what Japan has been doing for the SDGs on her channel, but now she will begin posting about countries around the world at the behest of Amina Mohammed in a new video series as shown above.

Hello Kitty’s dress for the #HelloGlobalGoals is rainbow-coloured, representing each of the goals. This is the dress she will wear for her forthcoming SDG promotional activities.

 

Join Hello Kitty in her mission to spread word about SDGs and the #HelloGlobalGoals project.

 

©️‘76,’19 SANRIO

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