Pink Cherry Blossom Doughnuts Get Baked Up at Mister Donut in Japan This Spring
08.March.2020 | FOOD
Mister Donut Japan is now serving up a sweet selection of cherry blossom themed doughnuts; this includes 3 flavours of their “Sakura Mochi Doughnuts” which have a chewy texture and cherry blossom inspired shape, 3 flavours of the “Sakura French” doughnuts which take their classic cruller doughnuts and sprinkle them with cherry blossom flavoured powder, and a cherry blossom flavour of their popular bite-sized pop doughnuts.
Sakura Mochi Doughnuts
The “Sakura Mochi Doughnuts” were a hit with sweet tooth customers in spring last year, and have made a return in 2020 even more delicious and chewy than before. With a flavour and texture that’s just like eating cherry blossom mochi, these doughnuts come in three flavours: the pink coloured and kawaii “Sakura,” the soybean sugar-coated “Kinako,” and the “Azuki” which is filled with coarse sweet red bean paste and coated in white chocolate.
These doughnuts use Mister Donut’s classic French crullers and turn them into seasonal springtime sakura delights, like the “Sakura” which is glazed with a pink cherry blossom mochi flavour, and the “Sakura Jelly & Whipped Cream” which speaks deliciously for itself.
Sakura Pop Doughnut
A selection of Mister Donut’s popular doughnuts, like Old Fashioned and Chocolate, have been taken and topped with cherry blossom, strawberry, and other flavourings.
Taste the sweetness of spring this season in Japan with one of these tasty doughnuts.
Sakura ga Saku Doughnuts Series
Running: March 6, 2020 – Late April 2020
Available: At most Mister Donut branches in Japan
Official Website: https://www.misterdonut.jp
Spooky and Super-cute Halloween Treats Coming to Mister Donut
01.September.2021 | FOOD
Japanese donut shop Mister Donut is bringing back its popular Ouchi de MISDO HALLOWEEN event starting on September 3, featuring five spooky sweets.
Black Choco Cat
Pon de Chocolate Devil
MISDO HALLOWEEN Party Set
This year’s theme is ‘cute ghosts coming to visit you for Halloween!’ Rather than aiming for scares, these sweets are intended to make guests smile as they envision themselves playing with ghostly guests. These donuts are perfect for eating at home with friends and family.
The lineup includes some new designs, like the Fluffy Mummy, made with strawberry, chocolate, and whipped cream designed to look like bandages. There are 10 different eye designs, so customers never know which expression these characters will make when the box is opened!
As the COVID-19 pandemic continues, the takeout-only MISDO HALLOWEEN Party Set was created to allow parents and children to enjoy Halloween festivities at home. The set includes a bag and sun visor with an original Pon de Lion Halloween design!
Which donut are you dying to try?
Ouchi de MISDO HALLOWEEN
Running: September 3 until sold out
Where to Buy: Most Mister Donuts shops nationwide
Official Site: https://www.misterdonut.jp
Mister Donut Releases Sweet Potato Treats for Autumn
31.August.2021 | FOOD
To ring in the fall season, Mister Donut shops across Japan are now offering five different sweet potato donuts. The scrumptious sweets will be available until the end of November.
Honey Sweet Potato Donut
Honey Sweet Potato with Butter Donut
Purple Sweet Potato Donut
Candied Sweet Potato Donut
Sweet Potato Donut
The final donut on the list, the Sweet Potato Donut, doesn’t refer to a typical sweet potato in Japanese, but instead to a popular sweet potato cake. It’s topped with sweet potato cream and black sesame.
These sweet potato themed treats have been available for the past three years, and continue to please customers with their simple taste and texture. Each pastry is kneaded with specific types of sweet potato powder, to give it a signature flavor and feel.
New additions to this year’s lineup include the Honey Sweet Potato Donut and the Honey Sweet Potato with Butter Donut. By soaking the dough used for these treats in syrup, each bite provides a burst of sweetness while also keeping the texture of a freshly-cooked autumn potato. The Butter Donut is oven-baked with a salted butter-flavored filling.
The Purple Sweet Potato, Candied Sweet Potato, and Sweet Potato Donuts from last year are all making a comeback after immense popularity. Which one would you try first?
Sweet Potato Treats at Mister Donut
Available: August 27 – Late November 2021
Where to Buy: At most Mister Donut shops nationwide
Official Site: https://www.misterdonut.jp
Tottori Prefecture’s White Rabbit of Inaba Wins Top Prize in Japan’s Indie Souvenir Contest
19.August.2021 | FOOD
From July 29 to August 11, over 320,000 people from around Japan voted for their favorite lesser-known local souvenir. Sponsored by Japanese e-commerce site Mercari, the contest highlighted 47 unique goods from around the country, one for each prefecture. The winners have been announced, and the White Rabbit of Inaba from Tottori Prefecture has won first place, receiving more than 60,000 votes.
A music video-style web commercial featuring the winning product is now being produced to support the shop and particular region of Tottori. The music will be performed by electro-pop group Frasco.
In Japan, the rabbit is known for bringing good fortune, and has been a beloved symbol since ancient times. The white rabbit in particular, featured in the local Izumo myth ‘The White Rabbit of Inaba,’ plays a major role in connecting the characters Onamuchi-no-kami and Princess Yakami. In 1968, the famous confectionery ‘White Rabbit of Inaba’ was created in the hopes of bringing good luck to those visiting the area.
Much like how an indie music group has a small group of hardcore fans but may not be well-known outside of small circles, these indie souvenirs are popular with locals, but may not be known to those outside the community. On the official website, fans can see their favorite treats displayed on what looks like album covers as an homage to this fitting comparison.
On social media, there was incredible support for the project from all kinds of people: those who made the souvenirs in the first place, those who love their local area, and those who were seeing these treats for the first time and dying to try them.
Which of the 47 souvenirs would you be most happy to receive?
Japan’s Indie Souvenir Contest
Official Site: https://jp-news.mercari.com/localmitsukete/miyage/
Mister Donut x BAKE Release Crispy Cream Puffs
12.July.2021 | FOOD
BAKE CHEESE TART has teamed up with Mister Donut to release CROQUANTCHOU ZAKUZAKU, a crispy cream puff by BAKE CHEESE TART’s sister company of the same name. They are being served from July 2 to August 1.
CROQUANTCHOU ZAKUZAKU is a crispy cream puff with a custard cream filling made from Hokkaido milk. It was first produced in Hokkaido. They are stick shaped and covered in almond crunch and ‘ZAKUZAKU,’ a coating combination of egg white and sugar.
Don’t miss the chance to enjoy both BAKE CHEESE TART and CROQUANTCHOU ZAKUZAKU’s tasty treats at the same time.
Price: ¥250 Each (Tax Included)
Serving: July 2, 2021 – August 1, 2021 (Fridays, Weekends, Public Holidays Only)
Where: 17 branches of BAKE CHEESE TART in Japan
*Available while supplies last
More Details: https://cheesetart.com/news/zaku2021/
Sakura Miku Blossoms On Merchandise at Hirosaki Sakura Matsuri 2021 in Aomori
Japanese anime, game, and hobby merch site CharaAni released a new collection of Sakura Miku merchandise on Monday in collaboration with the Hirosaki Sakura Matsuri 2021 festival.
Hirosaki Sakura Matsuri 2021 x Sakura Miku Line-Up
Folders | ¥450 Each (Tax Included)
Tapestries | ¥3,500 Each (Tax Included)
Acrylic Stands | ¥1,500 Each (Tax Included)
Holographic Pins | ¥550 Each (Tax Included) *Blind box, designs are random
Reversible Blankets | ¥5,500 Each (Tax Included)
Scarf Towel (Art by iXima) | ¥2,000 (Tax Included)
Happi (Art by iXima) | ¥6,000 (Tax Included)
Hand Towel (Art by Mamo) | ¥1,000 (Tax Included)
Motel Key Ring (Art by iXima) | ¥1,500 (Tax Included)
Teacups | ¥1,700 Each (Tax Included)
Flat Pouch (Art by iXima & Mamo) | ¥2,500 (Tax Included)
Drum Bag (Art by iXima) | ¥6,500 (Tax Included)
Full Graphic T-Shirt (Art by Morichika) | ¥5,500 (Tax Included)
Full Graphic Zipper Hoodie (Art by Hechima) | ¥9,900 (Tax Included)
Fashion Mask (Art by iXima) | ¥2,200 (Tax Included)
Desk Mat (Art by iXima) | ¥3,300 (Tax Included)
Shitakawa Rayaki Dove Whistle | ¥2,200 (Tax Included)
Music Box: “Haru o Matsu Hito” – PolyphonicBranch feat. Hatsune Miku
The Sakura Miku x Hirosaki Sakura Matsuri 2021 collection invites on board four artists: iXima, Mamo, Hechima, and Morichika who have created original artwork for the line-up. The items can be bought both at the festival and online.
The collection also includes Sakura Miku-inspired dove whistles made by Shitakawa Rayaki Tsuchi Ningyo, a clay doll company that has been around for over 200 years. The company began in the latter half of the Edo Period when Takaya Kanegura, who had learned how to make ceramics in the town of Chikuzen in Fukuoka, was employed by the Hirosaki Domain to build a furnace.
Miku fans can also get their hands on a music box which features an original song created for the festival called Haru o Matsu Hito (“Person Waiting For Spring”). It features artwork by iXima.
Art by iXima / Mamo / へちま / もりちか © Crypton Future Media, INC. www.piapro.net
Hirosaki Sakura Matsuri 2021 Merchandise
Order Window: May 10, 2021 – May 31, 2021
Event Details: https://www.hirosakipark.jp/sakura/
Music Box – “Haru o Matsu Hito”
Price: ¥10,000 (Tax Included)
Order Window: Late August 2021 – Early September 2021
Song: “Haru o Matsu Hito” by PolyphonicBranch feat. Hatsune Miku
Mister Donut Japan Releases 2nd limited- edition Gion Tsujiri Matcha Doughnuts
12.April.2021 | FOOD
Mister Donut Japan released its new tasty collection of limited-edition doughnuts in collaboration with Gion Tsujiri, the famous tea shop in Kyoto from April 9.
The Line Up
Fluffy Uji Matcha Mochi with Black Honey
Fluffy Uji Matcha Mochi with Soybean Whipped Cream
Fluffy Uji Matcha with Azuki Red Beans Mochi
Pon de Double Uji Matcha
Pon de Double Uji Matcha with Black Honey Mochi
Pon de Double Uji Matcha with Soybean Whipped Cream and Azuki Red Beans
Uji Matcha Chocolate, Azuki Red Beans and Rice Cake Balls Pie
Special Edition: Mister Donut Voucher Card with Masaki Sudaミ
The 1st edition of collection released on March 12 with the theme of colouration
that enhances the colour of matcha. The new edition launching this time was developed with the theme of Japanese ingredients such as black honey that brings harmony with matcha. “Fluffy Uji Matcha” series consist of 3 flavours made of luxurious Kyoto Uji Matcha with fluffy donut which marks its first appearance of this year. “Fluffy Uji Matcha with Black Honey” is a glossy doughnut coated with matcha chocolate with black honey filling. A wide variety of doughnut featuring 7 combinations of matcha and Japanese ingredients are unbearably delicious and unmissable.
Mister Donut holds a promotional campaign in collaboration with the Japanese movie God of Kinema starring Masaki Suda, current image model of the brand.
During the campaign, follow Mister Donut’s official Twitter account and upload pictures of the collection with hashtag “#ミスドでつや抹茶” and 428 lucky customers can win a voucher worth ¥500 with exclusive design features Masaki Suda. Additionally, 67 lucky customers who have also participated in the 1st edition of Mister Donut ×Gion Tsujiri collection campaign previously can receive a voucher worth ¥2,000.
Enjoy popular limited-edition doughnuts with Gion Tsujiri until your heart’s content.
misdo meets Gion Tsujiri
Running: April 9, 2021 – May, 2021
Campaign Duration: April 4, 2021- April 30, 2021
Campaign Page: https://www.misterdonut.jp/campaign/matcha
Official Site: https://www.misterdonut.jp
Mister Donut Official Twitter account: https://twitter.com/misterdonut_jp（ ＠misterdonut_jp）
Masaki Suda Appears in New Mister Donut Japan Commercial
31.March.2021 | FOOD
Japanese actor and singer Masaki Suda appeared in a new commercial for Mister Donut which hit Japan last week. The name of the commercial translates to “there’s always something good inside the box.”
On January 27, 2020, Mister Donut celebrated its 50th anniversary. The doughnut chain boasts around 960 stores in Japan. In their latest commercial, they promote the joy of opening a box of their doughnuts when ordering takeout.
Mister Donuts Commercial
Initial Broadcast: March 25, 2021 (Japan)
Experience an Indoor Hanami Cherry Blossom Flower Viewing at Ofuro Cafe Bijinyu
28.March.2021 | SPOT
Ofuro Cafe Bijinyu is now hosting its “Air Hanami” event where customers can enjoy a safe and socially-distanced Hanami flower viewing experience this spring.
Ofuro Cafe is a relaxing space that feels like you’ve been invited to a friend’s house. You can enjoy coffee, magazines, the massage chair, rent a PC, and more, all for free.
In the middle of the cafe is a 3-meter tall cherry blossom tree to recreate that Japanese springtime feel. There are also some cherry blossom-themed souvenirs available for purchase.
With social gatherings and outdoor picnics being restricted in Japan for this year’s Hanami season, Ofuro Cafe offers a space where people can do it safely. They can chat, read a book, play board games, and more beside the cherry tree for a tranquil flower-viewing experience.
Ofuro Cafe Bijinyu
Address: 15-15 Kagoue, Aoi Ward, Shizuoka
Ofuro Cafe Bijinyu Official Website: https://ofurocafe-bijinyu.com/
Cherry Blossom Chocolate and Soda Releases From MAISON CACAO
27.March.2021 | FOOD
Japanese aromatic raw chocolate brand MAISON CACAO is launching a new Kamakura-based brand called Shiki to Maison (“Four Seasons & Maison”) which will feature chocolates that capture the events and culture found throughout the four seasons in Japan.
The first entries to the series are cherry blossom chocolates which are available from March 26 to April 4, as well as cherry blossom drink which can be enjoyed on March 27 and 28.
Aroma Raw Chocolate SAKURA ¥2,200 / Cacao Vinegar Soda SAKURA ¥550 (Before Tax)
Aroma Raw Chocolate SAKURA
Indulge in a box of these luxury cherry blossom chocolates which are made with 100% cacao powder which have a refreshing white chocolate aftertaste. The chocolates are made with cherry blossom as well as a fresh cream laced with salt-pickled cherry blossom. They also include a paste made from liquid drawn from cherry blossom petals. It’s a taste of Japanese spring with every bite.
Cacao Vinegar Soda SAKURA
This springtime beverage includes a cacao vinegar made from cacao pulp and is coupled with fragrant cherry blossom. This one is available at the Komachi and Cacao Hanare branches as well as at CHOCOLATE BANK.
Shiki to Maison Sakura Sweets
Japanese Product Name: 四季とメゾン 桜スイーツ
Serving: March 26, 2021 – April 4, 2021
MAISON CACAO Official Website: https://onlineshop.maisoncacao.com/
The Little BAKERY Tokyo Revamps and Reopens With New Eat-In Area
The beloved takeout bakery The Little BAKERY Tokyo, which is just down the road from another of Harajuku’s popular eateries THE GREAT BURGER, has undergone refurbishment to add a brand new eat-in space. The site reopened on March 22 as a bakery and cafe.
A tasty new eat-in menu
Crushed Avocado Toast | ¥1,250 (Before Tax)
Homemade Maple Granola | ¥1,350 (Before Tax)
New York Pizza (Pepperoni Slice) | ¥1,000 (Before Tax)
Classic Ham, Egg, & Cheddar Cheese Sandwich | ¥1,500 (Before Tax)
Apple Gorgonzola Cheddar Cheese Sandwich | ¥1,450 (Before Tax)
Bread loaves and takeout goodies
Red Bean Paste & Butter Ball | ¥420
Hokkaido Yotsuha Butter Croissaint | ¥260
Custard Pudding | ¥550
Hokkaido Brioche Loaf – Whole ¥580, Half ¥320 / Hokkaido Whole Wheat Loaf – Whole ¥560, Half ¥300 / Hokkaido Milk Loaf – Whole ¥580, Half ¥320 (Before Tax)
The new eat-in menu features a range of irresistibles like vegan-friendly avocado toast, homemade granola topped with fresh fruits and Greek yogurt, a selection of sandwiches made with homemade brioche toast, New York-style, pizza, and more.
Takeout options includes all the classics like bread loaves, sweet custard pudding, soft and crispy croissants, and so on.
There are around 30 baked delights to pick from at The Little BAKERY Tokyo all of which are made using flour from Hokkaido and natural yeast. All items on the menu are made fresh in-house every day, all ingredients from the salt and sugar to the eggs and more are domestic, and all ingredients are sourced sustainably and locally. The bakery also caters to all needs from those with food restrictions and allergies as well as a fantastic vegan menu which replaces animal products like eggs and butter with soy milk and grapeseed oil.
They even sell American-style doughnuts from the doughnut brand GOOD TOWN DOUGHNUTS who are inspired by doughnuts from Brooklyn. There’s around 20-30 to choose from, all colourful and all used with natural ingredients like fruit – none of the bad additives. Of course, there’s vegan doughnuts too, so if you’re struggling to find vegan food in Tokyo, you know where to go.
One worry in the bakery industry is that of leftover stock. But The Little BAKERY Tokyo has a solution for that: by wrapping up their pastries and baked foods and selling them as ‘DAY OLD BREAD’ on their online shop so nothing goes to waste, something which has received huge praise from people across Japan.
Japanese Springtime Flowers Bloom a Delicious Menu at TREE by NAKED Yoyogi Park
Spring has arrived at TREE by NAKED Yoyogi Park, a cafe run by NAKED that’s located in Yoyogi Park in Shibuya, Tokyo. On Monday, the cafe launched a seasonal menu which incorporates a variety of spring flowers like cherry blossoms, showy’s baby breath from Kumamoto, keiou-zakura from Yamagata, and more.
TREE by NAKED Yoyogi Park first opened in July 2017. It’s an experience-based art restaurant where customers can enjoy Japan’s latest cutting edge technology and next-generation gastronomy. Its popularity has risen rapidly, earning itself a reputation for offering an experience that stimulates all five of the senses, as well as for its photogenic interior decor.
With the pandemic restricting travel in Japan, people are unable to visit places far away across the country, and so the cafe is bringing a little bit of different places around Japan, namely their flowers, in collaboration with JA Kumamoto Uki and JA Yamagata.
Kumamoto is the only place in Japan that grows show’s baby breath. They are raised with the prefecture’s rich water and soil to blossom beautiful white and pink. These flowers can not only be enjoyed at TREE by NAKED Yoyogi Park as decorations, but customers can actually buy a bouquet of them too. Thanks to the skills of producers, the flowers can be grown out of season over a long period running from December to April, allowing people to enjoy their gorgeous springtime hues even if it’s not spring.
Açaí Lemonade – Eat In ¥825 / Takeout ¥810
Cherry Blossom & Strawberry Nicecream – Eat In ¥770 / Takeout ¥756
“Power & Healthly” are the concepts for the lunch and cafe-time menu which includes both food and drink. The cafe’s popular homemade açaí lemonade has been turned into a springtime version with fresh cherry blossom petals. There’s also a vegan-friendly ice cream made with banana, avocado, soy milk, and a blend of strawberry and cherry blossom. It has a slight salt tang to it.
Vegan Cherry Blossom Latte – Eat In ¥770 / Takeout ¥756
Vegan Avocado & Sprout Sandwich – Eat In ¥1,100 / Takeout ¥1,080
The cafe’s popular cherry blossom latte from last year returns with a soy milk base. There’s also sandwiches, including a vegan one fried in coconut oil.
Strawberry Mille-Feuille – Eat In ¥1,650
The cafe’s strawberry mille-feuille is so popular that they have to make a limited batch each day. It’s even been featured on Instagram. With the strawberry season here, customers can enjoy fresh whole strawberries topping their dessert.
The cafe will also be running an evening cafe and bar experience with a range of desserts, food, and alcohol.
Released: March 15, 2021
Where: TREE by NAKED Yoyogi Park
Address: 1-10-2 Tomigaya, Shibuya, Tokyo
Opening Hours: 11:00-20:00 (EVENING CAFÉ & BAR TIME from 16:00) *Last orders at 19:00
TREE by NAKED Yoyogi Park Official Website: https://tree.naked.works/yoyogi/
Snoopy Cherry Blossom Marshmallow Latte and Lemonade Serve Up at PEANUTS Cafe Nakameguro This Spring
PEANUTS Cafe Nakameguro is now serving up two new cherry blossom beverages for the spring season: the Sakura Lemonade and Sakura Charred Marshmallow Latte, both of which are now available to order until April 11.
Sakura Charred Marshmallow Latte ¥700 (Before Tax) / Sakura Lemonade ¥650 (Before Tax)
PEANUTS Cafe Nakameguro serves limited-time drinks every cherry blossom season in Japan, and this year is no different. Both beverages capture the cute pink tones of the country’s national flower which invite feelings of springtime walks and Hanami flower viewing.
(C) 2021 Peanuts Worldwide LLC
PEANUTS Cafe Nakameguro Spring 2021 Drinks
Serving: March 20, 2021 – April 11, 2021
Address: PEANUTS Cafe Nakameguro, 2-16-8 Aobadai, Meguro-ku, Tokyo
Official Website: http://www.peanutscafe.jp/