KitKat Chocolatory to Release Beautiful New Packaging Illustrated by Misaki Tanaka
05.April.2020 | FOOD
Nestlé Japan is collaborating with popular Japanese illustrator Misaki Tanaka to release a new series of chocolate packaging on April 15 at KitKat Chocolatory. The concept behind the packaging is to have people choose the chocolate they want based on the words and pictures branded on the single chocolate boxes.
The KitKat Chocolatory is a direct-to-consumer chain, serving premium, handcrafted KitKats made with top quality ingredients and production methods under full direction by Takagi Yasumasa―the owner and chef of LE PATISSIER TAKAGI. Its luxurious line is endless, with products ranging from the elusive ruby chocolate, whose cocoa beans give the finish product its pink colour, to volcanic chocolate made from rare cocoa beans sourced from volcanic islands.
KitKat Mekakushi Chocolatory – ¥300~¥400 (Before Tax)
There are 15 different package designs in total which will be sold for a limited time. None of the boxes have information of the flavour or name of the chocolates; instead you pick which you want based on how the packaging looks. They make for a great gift to yourself and others.
The words chosen on the packaging reflect the feelings one goes through in love or everyday life. Misaki Tanaka has provided the perfect illustrations to better picture those times.
KitKat Mekakushi Chocolatory Full Box (15 Included) – ¥5,100 (Before Tax)
Those who want all of the flavours can purchase the assorted box of 15. The box lid features another original illustration by Miskai Tanaka. And if you roll up to KitKat Chocolatory Ginza between April 15 and May 17, they will have a special exhibition of the illustrations on show.
KitKat Mekakushi Chocolatory
Available: 7 branches of KitKat Chocolatory (3 in Tokyo/2 in Osaka/1 in Kawasai/1 in Hiroshima) & Nestlé Japan Website (*Only 15 sets will be sold online)
Official Website: https://nestle.jp/brand/kit/chocolatory/mekakushi/
Tokyu Hands to Hold Confection-Filled Valentine’s Day Project
23.January.2022 | FOOD
Starting January 8, Tokyu Hands stores in Tokyo are holding a special Valentine’s Day event called Chocolino Chocoliya featuring a variety of sweets! These aren’t just for giving to your sweetheart, but are perfect for friends and family too.
Products at a Glance
Tokyo Zoological Gardens Association / Ueno Zoo
Panda Set with Petit Gaufre & Chocolate Crunch: ¥1,188 (Tax Included) / Panda Baked Cookies: ¥997 (Tax Included)
Tote Bag: ¥1,760 (Tax Included) / Mug: ¥1,760 (Tax Included) / Star Chocolate: ¥486 (Tax Included)
Chocolate Assortment (5 pieces): ¥756 (Tax Included) / Chocolate Assortment (15 pieces): ¥1,620 (Tax Included)
Merry Chocolate Company
Merry Candy Chocolate Box: ¥378 each (Tax Included) / Assortment: ¥1,944 (Tax Included)
30-piece Handmade Kit Series: ¥1,620 each (Tax Included)
Make-at-Home Kit Series: ¥697 (Tax Included)
Silicon Mold Series: ¥935 (Tax Included)
This year’s project includes confections that can only be purchased at the Ueno Zoo, where twin baby pandas were recently born. Chocolates with retro-style packaging and those with motifs from popular anime series will also be available, so be sure to swing by and have a look!
Items on Sale Now
Official Site: https://hands.net/
Mister Donut Collaborates with Belgian Royal Chocolate Brand Wittamer
20.January.2022 | FOOD
Mister Donut locations nationwide are now selling products from the ‘misdo meets Wittamer’ collection, developed in collaboration with the Belgian royal patisserie brand Wittamer. These tasty treats will be available at participating shops until late February.
Since 2017, under the brand slogan “Good Things Come to Mister Donut,” the brand has collaborated with a number of companies from around the world to invigorate its already delicious selection of sweets. To start 2022, the beloved donut chain is teaming up with Wittamer to bring their ‘Chocolat Samba’ and ‘Praline Chocolat’ to customers throughout Japan.
The newly-developed chocolate donut batter is made by applying the same method to make cakes to donuts, creating a light mouthfeel very much like taking a bite of chocolate cake. By combining it with ganache cream and whip, the flavor becomes even richer. It might be difficult to take a bite of something so beautiful, but if you’re near a Mister Donut, you should give these a try before they’re gone!
misdo meets Wittamer Collaboration
Chocolat Samba: ¥200 (Without Tax)
The donut’s chocolate dough is covered with ganache cream and filled with ganache whip. Pay close attention to the glossy texture inspired by the Chocolat Samba cake.
Chocolat Hazlenut: ¥200 (Without Tax)
Covered in graham cracker hazelnut cream and filled with ganache whip, the cocoa powder on top takes the flavor to new heights.
Chocolat Caramel: ¥200 (Without Tax)
Caramel mocha cream and ganache blend together with caramel chocolate and nuts for a decadent and luxurious treat.
Chocolat Blueberry: ¥200 (Without Tax)
Chocolate dough and blueberry jam blend seamlessly with ganache cream. Topped with raspberry-flavored chocolate flakes, this is a showstopper.
misdo meets Wittamer Collaboration
Running: January 7 – Late February
Available at Participating Mister Donut Locations Nationwide
Official Site: https://www.misterdonut.jp
Chocolate Specialty Shop Minimal Offering Rare Strawberry and Chocolate Treats
17.January.2022 | FOOD
Japan-based chocolate specialty store Minimal is now offering a limited-edition set of gateau chocolates with fresh strawberries from Mei Strawberries in Kagawa Prefecture. These are available for preorder and are perfect for Valentine’s Day!
These sweets were a huge hit last year, selling out immediately. The rare variety of strawberries used is only found in 1 percent of Japanese strawberry farms, and these are blended with milk cream and specialty chocolate.
The strawberry jam found on the top of each chocolate piece is made from these rare Nyohou strawberries. Originally a small-grained variety, the Nyohou varietals send from Mei Strawberries in Kagawa Prefecture are larger with a beautiful dark-red color. Fragrant, juicy, and sweet, they also have a slight acidity that provide a more complex flavor.
To maximize the natural strawberry flavor, the chocolate is made from Madagascar cocoa beans with a more berry-like flavor. Only slightly roasted, the graininess is intact, leaving a more powerful and rich flavor. A milky sweet cream has also been added to the center to provide a better balance.
This is the second year that the company has worked with these strawberries from Mei, and after making a number of prototypes, Minimal has found the best possible way to express these unique flavors in harmony.
Fresh Gateau Chocolate & Strawberries featuring Mei Strawberries
Price: ¥3,510 (Tax Included)
Online Store/LINE Preorders: December 24, 2021~
Yoyogi Ueno Store: January 15, 2022
Sales Period: Until the End of February 2022
Official Site: http://mini-mal.tokyo
Japanese Snack Company Meiji Announces Collaboration to Celebrate 5th Anniversary of Pop Group SutoPuri
09.August.2021 | FOOD
Snack company Meiji has announced a collaboration between the popular six-member pop group Strawberry Prince (shortened to SutoPuri) and their newest sweets, Strawberry & Chocolate Kinoko no Yama and Strawberry & Chocolate Takenoko no Sato! While these sweets are celebrating their one-year anniversary, Strawberry Prince has already been putting out catchy songs for five years! Can you believe it?
The Kinoko no Yama/Takenoko no Sato Super Strawberry Festival is happening for a limited-time, from August 3, 2021 to October 2, 2021.
Strawberry & Chocolate Kinoko no Yama
Strawberry & Chocolate Takenoko no Sato
How to Play
Campaign Prize: Kinoko Takenoko Super Strawberry Festival Set
How to Enter the Photo Campaign
Special Collaboration Video
A popular name on streaming sites, SutoPuri currently has more than 1.48 million followers on their official YouTube channel, with over 4 million views between its six members. Their third full-length album ‘Strawberry Prince’ was released in November 2020, and reached #1 on the Oricon Weekly Album Ranking chart on November 23, 2020. They also hit the top of the Yahoo Kids People’s Search Ranking in 2020! It seems that their popularity won’t end any time soon.
A special AR Fireworks Display will also be held, where you can celebrate these two exciting anniversaries from the comfort of your own home! Just hold your smartphone over the package of your favorite participating Meiji sweets, and SutoPuri will appear in front of your eyes, with fireworks launching to the tune of ‘Strawberry Color Summer Fireworks!’ Not enough? You’ll also be able to take pictures of SutoPuri while you chat with the members! Using just one of the participating products will summon a member of SutoPuri at random, but using two will invite all six to enjoy the event together with you! Depending on the product, the fireworks will change, so be sure to experience them all!
Be sure to follow Kinoyama-san (@kinoko_meiji), the Takesato Brothers (＠takenoko_meiji), and Apollo (@meiji_apollo_pr) on Twitter! During the event, post your favorite AR fireworks photos on Twitter with the tag #KinokoTakenokoSuperStrawberryFestival (#きのこたけのこ超いちご祭り), and 450 people will be selected at random to receive the original goods set!
With many fireworks displays cancelled this year due to the Coronavirus pandemic, this is a way to still create some happy summer memories at home with SutoPuri!
Kinoko no Yama/Takenoko no Sato Strawberry Festival AR Fireworks Display
Running: August 3, 2021, 10:00-October 2, 2021, 23:59
Products: Strawberry and Chocolate Kinoko no Yama/Strawberry and Chocolate Takenoko no Sato/Kinoko no Yama/Takenoko no Sato/Apollo (Products subject to change.)
Period: August 3, 2021, 10:00-September 3, 2021, 23:59
Possible Winners: 450
Official Site: https://www.meiji.co.jp/
Lotte’s Craft Sake Chocolate brand YOIYO Releases Yakushima Flavour
12.July.2021 | FOOD
YOIYO is a chocolate brand created by confectionery company that fuses chocolate with sake. Online pre-orders for its second release opened on June 6, and it’s scheduled to release on June 13. This chocolate is made with Single Malt Komagatake Yakushima Aging, a whisky made at the Shinshu Mars Distillery in Miyada, Nagano.
YOIYO YAKUSHIMA NEW
限定TASING SET KOMAGATAKE×YAKUSHIMA
YOIYO uses specially-selected sake from across Japan and infuses it with the brand’s own smooth and tasty milk chocolate. One bites makes it feel as if you have visited the region in which the sake is produced thanks to the combination of pure water, ingredients rooted in the land, and the use of traditional techniques. The brand’s name YOIYO is Japanese for ‘good evening’ as Lotte wants people to enjoy indulging in the chocolate at dusk or after dinner.
Single Malt Komagatake Yakushima Aging is a whisky that is aged for 5+ years, and Lotte picks only from the best barrels. A bite into the chocolate first invites the full flavour of the whisky before the sweet and rich beckon of the chocolate arrives.
Lotte is also releasing a limited-edition tasting set which includes a bar of their first YOIYO release so chocoholic and sake-lovers out there can enjoy taste testing both.
These Shaman King Chocolates Are Filled With Adzuki Bean Paste and Marshmallows
TIROL-CHOCO is collaborating with the Shaman King anime series this spring with a special bag of chocolates releasing in Japan on May 17.
Shaman King (Fukuro) | ¥130
The Shaman King manga series written and illustrated by Hiroyuki Takei has over 38 million copies in circulation. This marks TIROL-CHOCO’s second collaboration with its anime adaptation.
Inside each bag are individually wrapped chocolates each with a different character on the packets. There are eight designs in total, but one bag contains just seven. The chocolates are stuffed with adzuki bean paste, adzuki bean chocolate, and marshmallows.
©武井宏之・講談社／SHAMAN KING Project.・テレビ東京
Shaman King (Fukuro)
Japanese Product Name: シャーマンキング〈袋〉
Release Date: May 17, 2021
TIROL-CHOCO Official Website: http://www.tirol-choco.com/
KitKat Japan Releases New Mini Maple Chocolate Bars For Earth Day
21.April.2021 | FOOD
In accordance with Earth Day, which is set for April 22, Nestlé released its limited-time KitKat Mini Maple on Monday to raise awareness of environmental issues and the future of the planet.
KitKat Mini Maple (3 Included)
KitKat Mini Maple (12 Included)
9 packaging designs with different messages related to the environment
‘KitKat Always For Earth Day’ online talk event to take place on April 30
In September 2019, Nestlé began packaging five of its major large-sized KitKat bags in paper bags rather than plastic, and since autumn 2020, most of their large sized bags are now made from paper. This has helped reduce 450 tonnes of plastic per year.
Now, Nestlé is releasing a new collection of packages for Earth Day featuring original designs by up-an-coming young artist SUGI. Each features messages from members of MIMO, a group managed by Japanese model Mila Aina, stating messages about helping to protect the environment and the future of planet earth.
KitKat Mini Maple
Release Date: April 19, 2021 (Limited Edition)
KitKat Japan Official Website: https://nestle.jp/brand/kit/
Tokyo’s New Vegan Dessert Shop the vegan marshmallooow Opens in Ginza
Ginza Mitsukoshi is welcoming a limited-time vegan dessert shop by the name of ‘the vegan marshmallooow’ which is open from April 1 to June 30. This shop is known amongst the vegan community in Japan for its vegan cakes, and due to that positive response, is now opening its first long-term promotional pop-up shop in collaboration with Mitsukoshi Isetan Group.
Online orders opened at Mitsukoshi Isetan on March 27 with a delicious line-up that includes their signature vegan chocolate cake.
A look at just some of the mouth-watering line-up
Their number one most popular order: a gorgeously gluten-free mirror cake made with rich chocolate.
<NEW> Whole Fruit Cake
For those who like something a little more fruity and refreshing, this juicy cake is topped with assorted fruits like setoka orange, peach, kiwi, blueberry, strawberry, and more. The gluten-free sponge and soy cream give it a light texture that’s also rich.
<NEW> Special Chocolate Cake Slice
An exquisite three-layered version of the shop’s iconic chocolate make made with plant-based ingredients. Its triple tier is formed harmoniously of sponge, chocolate mousse, and cream. A single serving for a single sweet tooth.
Two moist layers of gluten-free strawberry sponge with a soy milk base. Smooth, creamy, light, and delicious.
This mont blanc is specially made with Japanese chestnuts. The addition of soy cream elevates the nutty flavour throughout. A crunchy tart and fluffy sponge also makes for a textural sensation.
the vegan marshmallooow’s vegan cake now available online at Mitsukoshi Isetan
Vegan Chocolate Cake Set (3 Pieces)
the vegan marshmallooow
Running: April 1, 2021 – June 30, 2021
Where: Mitsukoshi Ginza Floor B2F
Address: 4-6-16 Ginza, Chuo-ku, Tokyo
Opening Hours: 10:00-20:00
the vegan marshmallooow Official Instagram: https://instagram.com/theveganmarshmallooow
Cherry Blossom Chocolate and Soda Releases From MAISON CACAO
27.March.2021 | FOOD
Japanese aromatic raw chocolate brand MAISON CACAO is launching a new Kamakura-based brand called Shiki to Maison (“Four Seasons & Maison”) which will feature chocolates that capture the events and culture found throughout the four seasons in Japan.
The first entries to the series are cherry blossom chocolates which are available from March 26 to April 4, as well as cherry blossom drink which can be enjoyed on March 27 and 28.
Aroma Raw Chocolate SAKURA ¥2,200 / Cacao Vinegar Soda SAKURA ¥550 (Before Tax)
Aroma Raw Chocolate SAKURA
Indulge in a box of these luxury cherry blossom chocolates which are made with 100% cacao powder which have a refreshing white chocolate aftertaste. The chocolates are made with cherry blossom as well as a fresh cream laced with salt-pickled cherry blossom. They also include a paste made from liquid drawn from cherry blossom petals. It’s a taste of Japanese spring with every bite.
Cacao Vinegar Soda SAKURA
This springtime beverage includes a cacao vinegar made from cacao pulp and is coupled with fragrant cherry blossom. This one is available at the Komachi and Cacao Hanare branches as well as at CHOCOLATE BANK.
Shiki to Maison Sakura Sweets
Japanese Product Name: 四季とメゾン 桜スイーツ
Serving: March 26, 2021 – April 4, 2021
MAISON CACAO Official Website: https://onlineshop.maisoncacao.com/
Häagen-Dazs Releases Matcha Chocolate Cookie and Almond Caramel Cookie Ice Cream
26.March.2021 | FOOD
Häagen-Dazs Japan released two new ice cream flavours as part of its Decorations mini cup series on March 23: the Matcha Chocolate Cookie and Almond Caramel Cookie.
The visually-striking Häagen-Dazs Decorations series is a smooth, rich-flavoured ice cream with delicious toppings to compliment the ice cream.
For the third entry to Decorations, Häagen-Dazs welcomes back the Almond Caramel Cookie from 2019 and adds the all-new matcha and chocolate combo Matcha Chocolate Cookie.
Matcha Chocolate Cookie / Almond Caramel Cookie – ¥295 Each (Before Tax)
Even more delicious after stirring
The best way to enjoy Decorations is to first spoon the ice cream as it is to taste the flavours. After that, you’ll want to stir it all together to all the flavours and textures fuse, creating a delightful contrast between the soft ice cream and crunchy toppings.
Almond Caramel Cookie
Almond Caramel Cookie takes inspiration from the Florentine biscuit which is a sweet pastry topped with nuts and fruits. The cup contains delicious caramel butterscotch ice cream laced with caramel sauce, all of which is topped off with crumbly sliced almonds and crunchy butter cookie pieces.
Matcha Chocolate Cookie
The Matcha Chocolate Cookie is exactly what it says on the cup: a fragrant matcha ice cream infused with chocolate sauce and topped with sweet chocolate and matcha cookies.
Decorations: Almond Caramel Cookie & Matcha Chocolate Cookie
Released: March 23, 2021
Where: Japan (Supermarkets, convenience stores, department stores, and elsewhere)
Product Page: https://www.haagen-dazs.co.jp/decorations_2021/
The Ultimate Chocolate and Confectionery Indulgence is Here With LIFE IS PÂTISSIER’s White Day Gifts
Japanese chocolate and baked goods bakery LIFE IS PÂTISSIER is now selling a collection of luxurious treats for White Day, the sequel to Valentine’s Day in Japan, via their online store until March 14.
LIFE IS PÂTISSIER is a takeout chocolate bakery that specialises in chocolate and baked confections. Some of their signature items include their pound cake and chocolate bonbons. They also serve sable biscuits, madeleines, and much more. They are based in Jiyugaoka, a neighbourhood in Meguro, Tokyo, where they enjoy plenty of customers both local and tourists. Due to the pandemic, they are currently operating entirely online.
LIFE IS PÂTISSIER White Day Gifts 2021
Leaf Caramel | ¥1,800 (Before Tax)
Crunchy chocolate caramel bites drizzled in even more sweet, melty caramel.
Macarons | ¥2,300 (Before Tax)
A rainbow-coloured collection of raspberry, pistachio, caramel, lemon, and chocolate macarons.
Madeleines (Contains 6) | ¥2,800 (Before Tax)
Refreshing madeleines made with a mix of Japanese and Italian lemons. Refrigerating them gives the outer icing a delicious crunchy texture.
Strawberry Milk Crunch | ¥900
Smashed cookies and caramel combined with strawberry chocolate and milk chocolate.
Special Box | ¥4,500 (Before Tax)
A very special collection of raspberry chocolate treats coated in dark chocolate.
Flower Swag | ¥3,200
A fragrant flower swag composed of an assortment of fresh flowers. Perfect for decorating walls and doors and overtime become dried flowers.
White Day Cards
LIFE IS PÂTISSIER is also offering White Day cards which people can couple with their gifts.
LIFE IS PÂTISSIER White Day Gifts
Release Date: March 14, 2021
LIFE IS PÂTISSIER Official Website: https://www.life-is-patissier.com/
Meiji Chocolate Announces the Results of its 2020 National Confectionery Elections
06.March.2021 | FOOD
In 2018 and 2019, Japanese snack and confectionery brand Meiji held its own National Elections for its long-selling chocolate brands Kinoko no Yama and Takenoko no Sato. In 2019, Jun Matsumoto and Akihiro Miwa represented each of these chocolate snacks respectively by helming the Kinoko Party and Takenoko Party. People across Japan would listen to each side’s case and vote for which party, and therefore which chocolate, they liked the most.
The 2020 elections however took a different approach, instead spreading a message of love across Japan rather than a heated debate on which snack is better. The votes opened on September 15 last year and ran for four months where data was collected for each of Japan’s 47 prefectures to see where each snack was more popular in each part of the country.
The 2018 and 2019 elections saw an accumulative total of 26,518,982 votes submitted. People passionately made their cases for which snack they liked the most. For 2020, Meiji wanted to bring people together and cheer them up by holding a survey that was catered most towards understanding people’s love for their snacks.
Chiba hails as the place in Japan where Kinoko and Takenoko are most popular
46 of Japan’s prefectures saw more love poured for Takenoko in 2020. The remaining prefecture, Fukuoka, saw more love given to Kinoko.
The 2020 elections saw participation by 300,161 more people than previous years.
Illustrations drawn of Team Kinoko and Team Takenoko supporters
The survey ranked each prefecture by popularity, and special illustrations were drawn for four prefectures each where Kinoko and Takenoko were the most popular.
Meiji published the data breakdown which can be downloaded for free.
It contains a wealth of information related to what people voted for.
Have you tried either of these popular snacks? If you travel to Japan, be sure to pick them up at any convenience store near you.
Kinoko no Yama & Takenoko no Sato 2020 National Election Results