KitKat Chocolatory to Release Beautiful New Packaging Illustrated by Misaki Tanaka

05.April.2020 | FOOD

Nestlé Japan is collaborating with popular Japanese illustrator Misaki Tanaka to release a new series of chocolate packaging on April 15 at KitKat Chocolatory. The concept behind the packaging is to have people choose the chocolate they want based on the words and pictures branded on the single chocolate boxes.

 

The KitKat Chocolatory is a direct-to-consumer chain, serving premium, handcrafted KitKats made with top quality ingredients and production methods under full direction by Takagi Yasumasa―the owner and chef of LE PATISSIER TAKAGI. Its luxurious line is endless, with products ranging from the elusive ruby chocolate, whose cocoa beans give the finish product its pink colour, to volcanic chocolate made from rare cocoa beans sourced from volcanic islands.

KitKat Mekakushi Chocolatory – ¥300~¥400 (Before Tax)

There are 15 different package designs in total which will be sold for a limited time. None of the boxes have information of the flavour or name of the chocolates; instead you pick which you want based on how the packaging looks. They make for a great gift to yourself and others.

The words chosen on the packaging reflect the feelings one goes through in love or everyday life. Misaki Tanaka has provided the perfect illustrations to better picture those times.

KitKat Mekakushi Chocolatory Full Box (15 Included) – ¥5,100 (Before Tax)

Those who want all of the flavours can purchase the assorted box of 15. The box lid features another original illustration by Miskai Tanaka. And if you roll up to KitKat Chocolatory Ginza between April 15 and May 17, they will have a special exhibition of the illustrations on show.

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    How to Play

     

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    the vegan marshmallooow’s vegan cake now available online at Mitsukoshi Isetan

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    White Day Cards

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    In 2018 and 2019, Japanese snack and confectionery brand Meiji held its own National Elections for its long-selling chocolate brands Kinoko no Yama and Takenoko no Sato. In 2019, Jun Matsumoto and Akihiro Miwa represented each of these chocolate snacks respectively by helming the Kinoko Party and Takenoko Party. People across Japan would listen to each side’s case and vote for which party, and therefore which chocolate, they liked the most.

     

    The 2020 elections however took a different approach, instead spreading a message of love across Japan rather than a heated debate on which snack is better. The votes opened on September 15 last year and ran for four months where data was collected for each of Japan’s 47 prefectures to see where each snack was more popular in each part of the country.

     

    The 2018 and 2019 elections saw an accumulative total of 26,518,982 votes submitted. People passionately made their cases for which snack they liked the most. For 2020, Meiji wanted to bring people together and cheer them up by holding a survey that was catered most towards understanding people’s love for their snacks.

     

    Chiba hails as the place in Japan where Kinoko and Takenoko are most popular

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    Illustrations drawn of Team Kinoko and Team Takenoko supporters

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    Survey Database

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    Have you tried either of these popular snacks? If you travel to Japan, be sure to pick them up at any convenience store near you.

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