Colourful Yukata and Jinbei Collaboration Launches by Subikiawa and Felissimo
07.May.2020 | FASHION
Felissimo has joined hands with popular Kyoto-based store Subikiawa to launch a new collaborative series of items. They are now available to purchase via Felissimo’s official website.
Who are Subikiawa?
Subikiawa is a tableware store known to all in Kyoto that’s open around three days a month. “Tabletop Circus” is the theme of their hand drawn tableware series which is mainly centred around glassware. Subikiawa first began their collaboration series with Felissimo back in 2016. Since then, they have teamed up to make yukata, jinbei, pyjamas, clothes, and moreーall with Subikiawa’s cute illustrative designs.
The new yukata and jinbei they have developed for this summer features a colourful underwater theme with various fishes, pebbles, and water plants.
Kyoto Subikiawa Shokki to Tsukutta Suichu Dance Yukata – ¥5,500 (Before Tax)
Kyoto Subikiawa Shokki to Tsukutta Suichu Dance Yukata (Women’s) – ¥7,300 (Before Tax)
The collection features yukata and jinbei made with designs so that parents and kids can dress up together. The clothes are made from 100% slub cotton yarn, giving them a nice feeling against the skin. The waist is also fitted with string so that even beginners to yukata can tie them easily.
Kyoto Subikiawa Shokki to Tsukutta Nail Seals (1 Set) – ¥1,400 (Before Tax)
Kyoto Subikiawa Shokki to Tsukutta Suichu Dance Bib Kit (1 Set) – ¥2,800 (Before Tax)
The new collection also includes nail seals to make your fingertips bright and beautiful, as well as an embroidery kit to make your own cute bibーthis is part of Felissimo’s brand Couturier. The bib is soft and made using 100% Banshu-ori cotton fabric. Banshu-ori is a fabric from Hyogo Prefecture. The cotton is also dyed before being woven so the colour won’t fade as quickly when washed.
Takashimaya Shinjuku has revealed a new line of African print yukata made using materials from West and Central Africa. The collection will be released on the second floor of Takashimaya Shinjuku from June 24 to 30.
Hitomi Suzuki (鈴木仁美) is working to preserve traditional West and South African dyeing techniques. Using materials sourced from these countries, she has created yukata, bags, fans, and other items to sell in Japan.
The print feature vivid colours and eye-catching patterns—the kind you want to wear around the house during the lockdown for summer, or for a remote drinking party.
African Print Yukata
Men’s/Women’s: From ¥33,000 (Tax Included)
Bags: ¥12,100-¥22,000 (Tax Included)
Uchiwa Fans: From ¥7,700 (Tax Included)
*Prices subject to change
*Photos are for illustrative purposes only
Official Website: https://www.takashimaya.co.jp/
Walt Disney Japan has announced that pre-sales for its new and original Disney themed yukata will open via shopDisney in Japan from June 9, 2020. Designs range from popular picks such as the Mickey Mouse yukata from last year to new designs like Alice in Wonderland.
The Mickey Mouse yukata has a white base which combined traditional Japanese prints of hemp leaves and a checked pattern with plum blossoms and Mickey. Dressing up in this gives off grown-up yet cute vibes.
The new Alice in Wonderland yukata has a navy base and features prints from the popular Disney movie made into a Japanese style design. It also comes with an obi sash featuring characters from the film on it in a casual manner, so it blends in well and isn’t too flashy. shopDisney will also sell a bag, fan and other items with this design too so you can coordinate a style with the yukata.
Several items for kids will also be sold, such as a cute Elsa-inspired yukata, a Toy Story 4 jinbei, a Bunny shoulder bag, and more.
A TSUM TSUM series of summertime yukata will also be sold from June 9, 2020 which will include Mickey & Friends designs.
Beautiful Jellyfish Umbrellas Designed by Kamo Aquarium Will Keep You Dry
26.April.2020 | FASHION
YOU+MORE!, a brand of humorous merchandise and accessories developed by Felissimo, has teamed up with the famous Kamo Aquarium to release a series of jellyfish umbrellas.
The intricate umbrella designs were developed in cooperation with the staff at Kamo Aquarium’s Jellyfish Dream House. Three different kinds of jellyfish were used as inspiration for the umbrellas.
Moon Jelly Umbrella
YOU+MORE! Moon Jelly Umbrella – ¥1,600
Moon jellyfish are perhaps one of the most popular kinds of jellyfish out there. What may be the most striking part of this umbrella is the colour gradation which gives it a transparent effect. The edges of the umbrella are also curved, giving it a delicate silhouette and making it look even more like the real things.
The umbrella’s frames are built strong, and the material of the umbrella itself is a white glass fibre which serves not only to mimic the colour of a moon jelly, but so that you can still see through it too. (As a side note, all three of the umbrella designs are made from glass fibre.)
Northern Sea Nettle Umbrella
YOU+MORE! Northern Sea Nettle Umbrella – ¥1,600
Like the northern sea nettle itself, this umbrella features a dome shape and incorporates a stripe design. A northern sea nettle has 16 stripes, and so that many were added to the umbrella. The jellyfish staff at the aquarium praised this one as the most realistic.
YOU+MORE! Spotted Jelly Umbrella – ¥1,600
Like the northern sea nettle, the spotted jelly too as a cute dome-shaped body. If someone who has never seen one of these jellyfish umbrellas before sees this design, they’ll think of it as just having cute spotted design. However, a jellyfish enthusiast is sure to get excited as the sight of this one with its details like its orange colour and the dots around the edges.
Kamo Aquarium will begin selling limited edition versions from the end of June this year which come with an ephyra charmーthat’s the name for a baby jellyfish. The aquarium is currently closed until May 6 due to the coronavirus. The latest updates can be found on their official website.
Address: Okubo-657-1 Imaizumi, Tsuruoka, Yamagata
Official Website (Japanese): https://kamo-kurage.jp/
Official Website (English): https://kamo-kurage.jp/english/
Cute New Doraemon Merchandise From Felissimo Can Be Enjoyed By Adults Too
Felissimo launched online pre-orders for its new line of 12 Doraemon themed items on February 20, 2020. Doraemon is a symbol of Japanーa national treasure that continues to be be adored by kids and adults alike around the country.
The collection is centred around everyday practical items that can even be enjoyed nonchalantly by grown-ups.
Doraemon Laundry Net Set – ¥1,400 (Before Tax)
There are four in this collection of laundry nets, big and small. Designs include “Mini Doraemon,” “Memory Bread,” “Anywhere Door,” and “Dress-Up Camera.”
Doraemon & Nobita-kun Slippers – ¥2,100 (Before Tax)
Doraemon and Nobita-kun features on this collection of slippers. There are four designs, with the tops being made from corduroy, and all with beautiful colours.
Doraemon Pull Pass Case – ¥2,300 (Before Tax)
These three pass cases all have Doraemon designs and come with a pullable elastic string. Each has its own classy one tone colour. Perfect for storing small items and heading out.
Doraemon Smartphone Cases – ¥2,900 (Before Tax)
The three cute smartphone cases come in chic colours and designs, with an additional colour inside for the four card pockets.
Doraemon Plastic Bottle Towels – ¥950 (Before Tax)
Decorate your drinking bottle with one of these four cute Doraemon bottle towels, all with a cute tail. They can be used for other things like deodorant too.
Doraemon Zipper Bag Set – ¥800 (Before Tax)
Keep your food stored and safe in an adorable Doraemon zipper bag, whether it be snacks or ingredients. They’re perfect for giving gifts in too.
Doraemon Nail Seals <Basic> – ¥1,450 (Before Tax)
Glam up with some cute Doraemon nail seals, ranging from natural colours to gold leaf and more, which can cater to a variety of different situations.
Doraemon Embroidered Pouches – ¥3,000 (Before Tax)
These kits embroidery equipment to make your own Doraemon-design pouch. Make the pouch, attach the fastener, and you’ve got yourself a place to store your items.
Special Website: https://www.felissimo.co.jp/doraemon/
Adorable Shiba Inu Slippers and Handkerchiefs Released by Felissimo
06.December.2019 | FASHION
Felissimo released a new line of shiba inu slippers and handkerchiefs from their humorous brand YOU+MORE! on their website on November 26.
The slippers feature various shiba inu pulling adorable faces, with the sole parts made to look like their fluffy bellies. The handkerchiefs are made using appliqué needlework to stitch a variety of different pups onto them. The prints are so realistic you’ll find yourself wanting to stroke them.
The slippers come in three designs: Black Fur, Red Fur, and White Fur, all with loving faces looking up at you as you walk around the house.
The insoles are made with long and comfy boa fabric to create the fluffy underbelly of the dogs.
The gauze handkerchiefs come in six designs: Pomeranian, White Shiba, French Bulldog, Red Shiba, Golden Retriever, and Corgi.
The embroidered doggy designs are 3D textured, making you want to poke and stroke them all the time you’re holding them. The front part is made from gauze and the back from pile. One of each of the six designs will be released monthly over a period of six months.
If you love shiba inu, or know someone that does, this is the perfect gift!
See Traditional and Modern Japanese Culture Collide With Yukata, DJs & More at Tokyo’s Hamarikyu Gardens
The three-day Hamarikyu Oedo Cultural Festival will take place at the beautiful Hamarikyu Gardens in Tokyo from August 23 to 25. It will be produced by international fashion designer and stylist Junko Koshino.
The boisterous festival is a coming together of Japan’s traditional Edo period and modern times which will be celebrated with a myriad of exciting experiences.
The centrepieces of this year’s event are the DJ performances and Yukata Fest which will take place around the two 6-meter tall pillars in the garden’s plaza. DJ KOO will appear as a special guest on Friday August 23rd while Japanese models Arina Urahama, Sayaka Shimizu and YORI will take the spotlight on Saturday 24th wearing Edo-style outfits with a contemporary pop spin all made by Junko Koshino.
During the Yukata Fest, there will be taiko drumming along to the DJ performance. Three people from the Eitetsu Fu’un no Kai―a group supervised by famous Japanese musician Eitetsu Hayashi―will be the drummers. The Fest will mash together traditional Japanese music with modern DJing.
Expect to be thrilled with an up-close performance of kendo swordsmanship, iai―the art of drawing one’s sword―and a showcasing of naginata, a type of long pole weapon. There will also be a play area where you can play karuta with the Hyakunin Isshu one-hundred poems which was popular during the Edo period, blow bubbles, and more.
And of course, there’ll be plenty of Japanese food to tuck into as well served at one of the many booths. This includes namie yakisoba, a local speciality soba noodle dish adored by the people of Fukuoka which will be served as part of maintaining the culture, a Fukushima no Sake standing bar which has won the top award in the Shinshu Kanpyokai 7 years in a row, and so on.
Specially prepared traditional Japanese wagashi confections produced by Junko Koshino will also be sold as part of a collaboration project with Ito En who are sponsoring the event and holding a special tea party. They are limited in availability, and those lucky few who do get a spot will be able to enjoy tea and sweets while enjoying a view of the spectacular Japanese-style gardens at the Nakajima No Ochaya cafe.
Visitors will also be able to pick from a wardrobe of bright and colourful yukata, including some designed by Junko Koshino, at one of the booths at the festival and have them fitted on from them. Those who arrive already dressed in a yukata will receive free entry to the festival!
You’ll completely forget you’re in the boisterous city of Tokyo while at this traditional x modern fusion of a festival. If you’re in Japan this summer, then don’t miss out. More details of the festival and its content can be found on the official website below.
Hamarikyu Oedo Cultural Festival 2019
August 23 @ 17:00-21:00
August 24 @ 11:00-21:00
August 25 @ 11:00-17:00
*Hamarikyu Gardens are open from 9am as usual while the festival is running
Location: Hamarikyu Gardens (1-1 Hamarikyuteien, Chuo Ward Tokyo)
Price: General ¥300 / 65+years ¥150 (Free for elementary school children and younger, residents of Tokyo, and middle school student residents and younger)
*Free entry for those wearing a yukata
Official Website: https://hamarikyu-event2019.jp/
Hi everyone, this is Midori from MMN’s Editorial Department!
Do you know what a Yukata is? It’s a long, casual garment that resembles a kimono. As they are made of light and breathable material, this traditional Japanese clothing is usually worn in the summer. A beautiful yet refreshing garment is the perfect clothing for a summer festival and other summer events. How would you like to try one on? Today, I’ll be introducing you to this year’s latest Yukatas.
KIMONOMACHI: Polyester Yukata Perfect for a Hot Summer’s Day
These yukata are made from polyester which is breathable and ventilating. From subtle and mature patterns for adults to large, modern and vivid patterns, there is a wide range of fabric designs to choose from.
Cream Water-Colour Camellia Flower Yukata: ￥11,880 (after tax)
You also do not have to worry about coordinating your outfit as you can putchase a set that includes a Sash (obi) and Japanese wooden clogs (geta). This is recommended for those of you who are completely new to yukata-wearing.
▼ KIMONOMACHI main shop
Official Website: https://www.kimonomachi.co.jp/
Cayhane Yukata: Easy to Wear By Yourself
Cayhane sells yukata that are made from materials sourced from all over Japan.
Reiría Minana Yukata: ￥7,128
The Yukata sold here consist of a top and bottom half, which makes it easy for anyone to put on.
You can also get yukata with a separate skirt too, meaning that you can wear the skirt with your other normal clothes on a regular day too.
Official Website: http://www.cayhane.jp/shop/c/c01
kyomadoka: Wear a Yukata Designed By an AKB48 Graduate
Haruna Kojima, who graduated from Japan’s world famous idol group AKB48, created the designs for a collection of kyomadoka Yukata.
￥45,360 (after tax)
Not only are the designs made with lots of care and attention, but the materials used have been carefully sourced. The patterns are mature yet cute.
▼kyomadoka: Haruna Kojima Original Design Yukata
Sales Start: June 5, 2019
Felissimo Neko-Bu™: Fill Yourself With Feline Fabulousness
Cat-Themed Retro Modern Yukata ￥8,400 (before tax)
Notice the cute, round eyes of a cat amongst beautiful camellia flowers. Felissimo Neko-Bu™ sells cat-themed goods that are also perfect for adults. This retro-modern design is both cute and mature.
Look closely and you will also notice a striped pattern. Felissimo are selling many other cat-themed Yukata besides this so please check them out.
This is a design of a tiger playing with green foxtail grass.
Official Website: https://www.nekobu.com/
RiLi.tokyo Sells Yukata That Look Like Japanese Sweets
RiLi.tokyo sells Yukata that are perfect for walking the streets of Asakusa, Kyoto and other traditional-style streets that are full of dark and mature colours.
RiLi Yukata: ￥11,990 each (before tax)
The sash is a waist band with wrinkles so that it does not hurt when you put it on. You will notice that it is incredibly easy to wear these. All Yukata in this series use similar colours, so it is easy to coordinate your outfit with other friends and family members. ♡
Official Website: https://rili.tokyo/#new
Furifu and Touken Ranbu-ONLINE- Collaborative Yukata
Furifu is dedicated to creating new styles of traditional Japanese fashion. They have released a retro-modern style kimono brand through a collaborative effort with the game Touken Ranbu-ONLINE- . This includes three Yukata themed around the characters Kashuu Kiyomitsu, Tsurumaru Kuninaga and Kasen Kanesada.
Kasen Kanesada ￥62,640 (after tax )
Tsurumaru Kuninaga: ￥62,640 (after tax)
Kashuu Kiyomitsu: ￥62,640 (after tax )
▼Furifu Touken Ranbu Collaborative Yukata
Official Website: https://mgos.jp/furifu/index.html
All these Yukata are available online. This would be the perfect way to stay cool and beautiful during the summer. Wearing one to a summer event would be a wonderful experience. ♡
Keio Plaza Hotel is expanding their yukata experience service plan “Easy Kimono”. The plan, which allows guests to wear Japanese traditional clothing called yukata, was originally a weekday-limited plan. Now, the plan will be expanded to include the weekends and national holidays. The plan was launched in June 2017 through a collaboration with Keio Department Store’s dressing rooms. Keio Plaza Hotel’s objective is to spread Japanese culture and offer guests the opportunity to fully experience Japan. The hotel also offers tea ceremony and Ikebana flower arranging classes.
There are two yukata plans on offer: a standard plan available for men and women and a women-limited premium plan which includes top quality cotton yukata that have a mature feel to them. Both plans come with wooden clogs, an ornate kanzashi hairpin, a drawstring purse and a map of wonderful locations to take a stroll in Shinjuku. Head to the third floor lobby in the South Building of the hotel to arrive at the Keio Department Store Dressing Rooms. Here, you can choose your favourite yukata. Once you put it on, the staff will take a commemorative photo with a camera or your smartphone.
You can rent these yukata for a maximum of six hours, during which time you can take as many selfies as you want, enjoy a meal in Tokyo, and have a relaxing stroll around the streets of Shinjuku. This luxurious plan is a chance to experience the great feeling of wearing a yukata.
Easy Kimono Yukata Wearing Plan (aimed at overseas foreigners)
Reservations: Everyday from 10:00am ー 4:00 pm
Returns: No later than 6:00pm on the day of rental.
(Arrangement/dressing takes approximately 30 ー 40 minutes)
1 person: ￥5,400 (after tax)
Women (up to 170cm tall, medium size) : Selection of 30 yukata patterns
Men (Up to 185 cm tall, medium, large, extra large size): Selection of 6 yukata patterns
Premium plan (women-limited)
1 person: ￥7,560 (after tax)
Women (up to 170cm tall, medium size) : Selection of 15 top-quality cotton yukata patterns
＊ Extended rental: ￥2,160 (after tax). Extended rental returns are expected by 12:00pm the following day.
Reservations can be made on the Hotel’s Official Website: (English website only) https://www.keioplaza.com/offers/easykimono.html
Yukata IN LAFORET: Grab Your Summer Yukata at Laforet Harajuku’s Event
Laforet Harajuku is holding a yukata event on its second floor CONTAINER area from June 25 to July 24 where you’ll be able to pick from a wide range of different yukata designs.
This marks the 5th run of the event, and this year, it is being split into three separate periods. A total of 9 shops are participating including the popular kimono brand Roccoya Summer Shop which fuses the traditional with the modern as well as MICOPARADE which is managed by designer and Japanese clothing model Maria Kawahara.
The event’s main visual was conceived by art director Tomoko Katayama, a designer at airlinesinc. and president of kimono teaching company Airport Lounge. There will be a photo spot as well as displays created by Katayama.
Period 1: June 25, 2019 – July 4, 2019
Roccoya Summer Shop
Roccoya is a brand popular for fusing together traditional and modern designs. The company is returning to Yukata IN LAFORET once again to sell a variety of new yukata, kimono and accessories. Pick anything from cute to contemporary to sophisticated couture. They also sell head accessories and customers can order specific sizes.
MICOPARADE is a kimono brand led by designer and Japanese clothing model Maria Kawahara which offers contemporary twists of traditional ideas. Expect kimono like you have never seen as modern fashion. This event will be MICOPARADE’s first unveiling of their new products.
Period 2: July 5, 2019 – July 14, 2019
MIKI SAKURA & Sakura Maison
Sakura Maison focuses on “Japanese kawaii” kimono, accessories and obi sashes while MIKI SAKURA’s concept, conceived by designers at Sakura Maison, is “dignified women wrapped in beautiful fragrances.”
These two brands will come together to showcase an array of feminine yukata including yukata made from lase. They will also sell headdresses, ornate hairpins and other accessories. Expect to get your fill of kawaii♡
Asobiya Meets yuminique
Asobiya is a brand that adds a bit of fun to traditional Japanese motifs. They will collaborate with the “nostalgic and cinematic” brand yuminique for the very first time. Asobiya will have their popular paper crane series of items while yuminique will showcase their “SECRET” themed line-up this summer with an assortment of handmade head accessories with rose and lily of the valley designs. You’re sure to find the right decorative accessories for your yukata look here♡
Period 3: July 15, 2019 – July 24, 2019
Ayako Nagahashi’s select shop is associated with many different kimono and yukata brands. The new yukata and accessory collection by KIIRO, which Nagahashi is the director of, and Furifu will be on show. New Yukata and obi sashes the likes of which the industry has never seen before from Nagahashi’s private brand Fruttarossa will also make an appearance. There will also be plenty of other pieces like geta shoes and obi clips.
Unique and innovative kimono creator and artist Shigemune Tamao is opening her first ever store where she will sell original kimono, obi sashes, and a selection of items made in collaboration with guest brands that transcend traditional and contemporary clothing.
Find the yukata for you at this year’s Yukata IN LAFORET.
Rilakkuma Umbrella by Felissimo Can Be Used in Clear or Rainy Weather
19.June.2019 | FASHION
Felissimo released a new Rilakkuma-inspired beige-pink umbrella on their website on June 10.
The umbrella’s design is subtle and sophisticated. The outer rim is lined with a brown coloured lace reminiscent of Rilakkuma. It also has a handle made from high quality wood carved into Rilakkuma’s face. The umbrella also cuts 98% of UV rays meaning it can be used in both clear and rainy weather.
Its beige pink colour with brown lacing gives it a sophisticated feminine design.
Rilakkuma’s facial features on the handle were made using laser cutting and together with the frilly cotton rope tied to it give it a polished and refined look.
There is also a name tag on the umbrella with a nonchalant Rilakkuma logo printed on it.
There is also a separate bag you can purchase to put your umbrella in after it rains so you don’t get the floor wet if you go inside anywhere.
Feel the Spirit of Japanese Culture With Hotel Gajoen Tokyo’s Yukata Plan
Japanese museum and hotel Hotel Gajoen Tokyo is currently offering its new “Yukata Plan” until September 30. The plan includes a yukata service, lunch or dinner, and a chance to witness the Hyakudan Kaidan, or ‘100 Step Staircase,’ which was registered by Tokyo Prefecture as a Tangible Cultural Property in 2009 for its exceptional architecture and artistic beauty.
The plan lets guests wear a beautiful and colourful yukata allows them to get a feel for the Japanese spirit. After enjoying a special food course specially prepared by the hotel’s chef, you will head on over to observe the Hyakudan Kaidan, something offered in the hotel’s popular summer plan. Yukata are available for men, women and children, making it perfect for groups, couples and families. What’s more is that you can take home the yukata, obi sash and geta shoes you choose.
Once you chance into your yukata you can stroll to some of Meguro’s famous spots such as Meguro River as well as Ryūsenji temple and Ōtori-jinja Shrine, both of which are just a 10-minute walk from the hotel.
Enjoy a real Japanese time this summer at Hotel Gajoen Tokyo.
Lunch: Adults ¥13,500 / Children ¥10,000
Dinner: Adults ¥16,000 / Children ¥10,000 (Each price includes price for 1 person, tax and service charge)
*Those who order the dinner plan will receive an original Gajoen senko hanabi firework
Hotel Gajoen Tokyo: http://www.hotelgajoen-tokyo.com/
Disney Store Unveils Mickey, Minnie, Ariel & Rapunzel Summer Yukata
05.June.2019 | FASHION
Disney Store Japan has announced that it will begin selling a range of original yukata and miscellaneous items for summer. Sales in-store begin on June 18 with pre-sales hitting the online store a week earlier on June 11.
The line-up sees the return of the Ariel and Rapunzel Disney princess yukata which were a hit in Japan last year as well as the new Mickey Mouse and Minnie Mouse versions. This year’s assortment of accessories and miscellaneous items to co-ordinate with the yukata is also even bigger than last year.
Mickey Mouse/Minnie Mouse
The designs are chic and subtle while still celebrating the characters of the Disney world. The Mickey and Minnie yukata in particular feature retro patterns which can be enjoyed by people of all ages. The obi sash that come with the outfits also play into the story of each character.
The other items in the mix include fans, bags, and a range of cute accessories to make your yukata even more glamorous.
It would be super fun to co-ordinate the yukata together with friends. So if you’re heading to Japan this summer then why not pay a visit to the Disney Store and ready yourself for the fireworks and festivals?
Product Page (Japanese): https://store.disney.co.jp/special/yukata.aspx
Official Website (Japanese): https://store.disney.co.jp/
*Select stores not stocking these products. Additionally, the products are not sold at outlet branches.
*Item designs, release date, price and branch list subject to change