Levi’s® x BEAMS Combine Denim Pieces in New ‘HALF & HALF COLLECTION’

21.May.2020 | FASHION

Levi’s® and BEAMS are teaming up once again to release a new capsule wardrobe called the ‘HALF & HALF COLLECTION’ which is set to drop on May 21, 2020.

 

Last year, Levi’s® and BEAMS collaborated on their first seasonal capsule collection―called “The Inside Out Collection”―which featured shirts, jeans, and jackets flipped inside out.

Denim Jacket: ¥29,000 (Before Tax) | Sizes: XS-XL

In the new collection, we have Levi’s® classic 1936 Denim jacket which represents the first informal uniform for labourers, merged together with another model to create an asymmetrical front with copper shank buttons.

Denim Pants: ¥25,000 (Before Tax) | Sizes: Women’s 27, 28, 29 / Men’s 29-36


T-Shirt: ¥4,800 (Before Tax) | Sizes: Women’s XS / Men’s S-XL

The pants also combine two models together: the 1937 501® and the 1993 501®, with an arcuate stitch back pocket. The T-shirt also fuses the corporate colours of both companies into one.

 

Experience Denim like never before in Levi’s® and BEAMS new HALF & HALF COLLECTION.

RELATED ENTRIES

  • BEAMS JAPAN Shinjuku Launches Event to Promote Japan’s Sento Bath Houses

    03.May.2021 | FASHION / SPOT

    The Sento no Susume 2021 event being held by BEAMS JAPAN and Cow Brand Soap has now headed to BEAMS JAPAN Shinjuku. As part of the event, Mizuno has held designed a ‘running course’ is collaboration with sento bath house owners who have listed their recommended spots for running.

     

    From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Sento no Susume 2021 Virtual Venue

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.

     

    The event arrived at BEAMS JAPAN Shinjuku on April 26 and  invites manga artist Mari Yamazaki on board who has given the store a makeover with her iconic artwork themed on exercise and bathing. This event combines sento bath houses with sports, and so as well as discovering bath houses to visit, you can learn find out about great running courses at the Sento Run no Susume corner. There’s also a virtual venue accessible on the official website that creates the store in 4K 3D so everyone around the world can get involved regardless of their location.

  • BEAMS Scraps Vinyl Shopping Bags For Sustainable and Environmentally-Friendly Alternative

    30.April.2021 | FASHION

    BEAMS Japan will begin selling cotton shopping bags starting on May 1, scrapping the vinyl shopping bags it has been using until now in an effort to become a more sustainable and environmentally-friendly brand. Being made from natural cotton means no throwing away of plastic, plus it can be reused for a long time.

    The BEAMS vinyl shopping bag has been in circulation since 1986

    The new cotton bag being introduced on May 1, 2021

    BEAMS-original paper water packs

    The iconic BEAMS vinyl shopping bag was first introduced in 1986 and was adored for its convenient draw cord function, durability, and reusability. It became synonymous with BEAMS for etching its mark into the history of Shibu Kaji, or Shibuya’s casual culture. These bags were free to customers and were made down to the finest details just like clothing attire, from the inking to the braiding. Since their release, the bags have never undergone design or shape changes. The only thing that has been changed over the years is the material used for the eyelet where the cord is strung through in order to make it easier to separate. Additionally, part of the raw materials were changed to plant-based in order to reduce the reliance on oil resources.

     

    BEAMS, which has been in operation for 45 years now, is now getting involved with the sustainable recovery efforts that have come even more to the forefront of the international stage during the pandemic. Their vinyl bags, of which 390,000 are made every year, will be abolished, and replaced with GOTS-certified organic cotton bags and sold for ¥550 (tax included) to customers who purchase something at BEAMS.

     

    BEAMS has been making efforts to reduce since 1999, when it first introduced its scheme to gives shoppers the option to donate ¥100 to the OISCA Children’s Forest Program which “educates school children and communities about the environment through tree planting and other related environmental activities.” In total, it has raised over 30 million yen. With the introducing of the new cotton bags, this scheme will continue, with 10% of all proceeds made from sales of the bags to be donated to the program.



    Additionally, BEAMS introduced FSC-certified paper bags to all BEAMS OUTLET and BEAMS GOLD stores in November 2020 and January 2021 respectively. It also released paper water packs in September 2020 which has saved on 60,000 PET bottles every year.

  • Cow Brand Soap x BEAMS Japan Take Over Kotobukiyu Bath House in Tokyo

    30.April.2021 | FASHION / SPOT

    BEAMS Japan and Cow Brand Soap have teamed up to an event titled Sento no Susume 2021 which began on April 23. As part of the event, the two brands have come together at the popular Tokyo-based bath house Kotobukiyu where illustrations for the collaboration drawn by manga artist Mari Yamazaki (Thermae RomaeOlympia Kyklos) has been put up on the outside, inside, and along the walls.

     

    See the illustrations being plastered in the video below.

     

    At the bath house entrance, along the walls, and everywhere else

     

    Fashion shoots are being held at the bath house

     

    Limited-edition merchandise for Sento no Susume 2021

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.



    This year will be the second hosting of the event and invites manga artist Mari Yamazaki on board who has given Kotobukiyu a makeover with her iconic artwork themed on exercise and bathing. Six sports are featured in her drawings for the bath house including basketball, climbing, javelin, surfing, judo, and volleyball.

     

    Have you experienced a Japanese sento before?

  • BEAMS Japan Gets Involved in Crowdfunding Project to Raise Money For Tohoku Earthquake

    21.April.2021 | FASHION

    BEAMS Japan has announced its participation in the 3.11 Fukkou ni Yorisou Project on the crowdfunding service READYFOR to help raise money for restoration efforts in places that are still affected by the 2011 Great East Japan Earthquake. The apparel brand has created the Bakabon Family Charity T-Shirt, the proceeds of which will be used as a return to supporters of the project. READYFOR launched the project on April 14, 2021, the proceeds of which will be donated to six groups working to restore Tohoku.

     

     

    From the READYFOR Project page

    READYFOR launched back in 2011 as Japan’s first crowdfunding service. In the past 10 years, 1,529 crowdfunding pages have been set up for restoration efforts of the Tohoku earthquake, which have brought in over 1 billion yen.

     

    The charity tee by BEAMS Japan is available in nine sizes.

  • BEAMS JAPAN x Fukushima Prefecture’s Fukushima Mono Mappu Project Heads to Kyoto

    20.February.2021 | FASHION / SPOT

    Fukushima Mono Mappu, a project run in collaboration with BEAMS JAPAN and Fukushima Prefecture, has set up to shop in Kyoto for the first time at BEAMS JAPAN KYOTO where their line-up of products will be available for purchase until March 14.

    Shirakawa Daruma BEAMS JAPAN KYOTO Exclusive Model (Purple) | Small ¥900, Medium ¥1,800, Large ¥4,500 (Before Tax)

    The Fukushima Mono Mappu project launched in January 2018 as a way to promote Japan’s prefecture of Fukushima across the country. The collaborative project has released many different items, and now the people of Kyoto will be able to enjoy what the prefecture has to offer. To celebrate its first time in Kyoto, BEAMS JAPAN KYOTO will also be selling an exclusive purple daruma.

  • BEAMS Japan Opens First Branch in Kyoto

    28.June.2020 | FASHION / SPOT

    BEAMS Japan Kyoto finally opened on June 11, 2020 after the postponed grand opening of ShinPuhKan shopping centre in which it is located.

     

    BEAMS Japan Kyoto comes as the first branch of BEAMS Japan in Kyoto and aims to be a hub of made-in-Japan products from BEAMS’s “TEAM JAPAN” range, a project to curate content across a broad range of categories based on the keyword “Japan.” The store will collaborated with Kyoto-based creators and businesses and offer a wide selection of branded products, original apparel lines, and more—through the lens of TEAM JAPAN.

    The 3.5m high ceiling art of the legendary mythical bird Hou-ou catches the eye upon entry, and the shop lends a modern tinge to its traditional aesthetic. Here, BEAMS JAPAN’s many different products are lined up against one another.

    BEAMS JAPAN opened a brand in Shinjuku in April 2016 and subsequently in Shibuya in December 2019. BEAMS Japan Kyoto comes as the company’s third branch.

  • Ziploc® x BEAMS COUTURE Re-Release First Collaborative Collection at BEAMS Japan

    21.February.2020 | FASHION

    Most of the 12 items offered in the second collaboration between Ziploc and BEAMS’s upcycle and handmade concept label BEAMS COUTUREーwhich dropped on January 29, 2020ーhave already sold out.

     

    Their first collaborative collection, which was sold in the US last spring, is being restocked in limited supplies and will be available at a pop-up shop inside the Shinjuku branch of the BEAMS Japan store on February 20, 2020 at 11:00 A.M.

    Cap: ¥5,400 (Before Tax)

    Tote Bag: ¥6,600 (Before Tax)

    Backpack: ¥7,800 (Before Tax)

    Sacocche: ¥1,080 (Before Tax)

    The pop-up shop will run until March 4, 2020, where it will stock a range of Ziploc items with designs created by Japanese art director and graphic designer Yuni Yoshida.


    As part of the collaboration, eleven original Instagram GIF stamps are available to users, with designs such as fruits flying out of Ziploc bags, a Ziploc vinyl umbrella opening and closing, and many more fun ones. Try searching for Ziploc and BEAMS.

  • Starbucks Reserve® Roastery Tokyo Releases Merchandise in Collaboration With BEAMS

    18.December.2019 | FASHION

    Starbucks Coffee Japan has collaborated with BEAMS Creative Lab (ビームス創造研究), which is led by Kazuyoshi Minamimagoe, Senior Creative Director at BEAMS, to release a collection of merchandise to celebrate the coming New Year. The items arrived at Starbucks Reserve® Roastery Tokyo on December 17.

    Since opening on February 28, 2019, Roastery Tokyo has collaborated with BEAMS Creative Lab on three separate occasions to release collections of merchandise themed on “Play,” “Travel,” and “Go out!” respectively. They have proven popular with both Japanese and foreign customers. For this fourth collaboration, the theme is “Lucky Charms.”

    The line-up of items range from classic Japanese New Year’s celebratory items like pochibukuro mini envelopes and a towel with a New Year’s greeting design on it to Roastery Tokyo-exclusive Kewpie dolls coloured copper and silver like the roasters in the coffee shop.

    Look over the past year and beckon the New Year with a cup of coffee at Starbucks and some festive goodies.

  • BEAMS JAPAN Unveils Clothing Line-Up For New Shibuya Store

    22.November.2019 | FASHION

    Following the opening of their Shinjuku branch back in 2016, BEAMS JAPAN has announced that it will open a second branch in Shibuya on December 5, 2019. It will be found inside the new Shibuya FUKURAS which is also set to open beside Shibuya Station to this December.

     

    The store is set to be the second hub for BEAMS “TEAM JAPAN,” a project which aims to build a community around the brand and promotes products made in Japan.

    In the run up to the grand opening, the store has unveiled select products that buyers can look forward to grabbing this winter.

    BEAMS JAPAN SHIBUYA x TOWER RECORDS T-Shirts (Hiroshi Nagai) – ¥6,600 Each (Tax Included)

    MIZUNO WAVE CREATION WAVEKNIT (Made to Order Model) – ¥23,100 (Tax Included)

    BEAMS Shibuya has collaborated with Japanese illustrator Hiroshi Nagai to release various items featuring his designs, including t-shirts featuring Tower Records Shibuya, as well as souvenirs with other Shibuya motifs like Hachiko and Scramble Crossing. There is also a pair of limited-time MIZUNO x HIGHSNOBIETY x BEAMS sneakers to get your hands on.

    The store will make use of Japanese-style decor with wooden beams and pillars. There will be ceiling art from Japanese artist Kads MIIDA, as well as a classic hiyoke noren entryway curtain to the store, something which has been used since ancient times.

    Gold Adzuki Bar – ¥220 (Tax Included)

    BEAMS JAPAN prides itself on promoting local business and culture. For the Shibuya store’s opening, they have teamed up with Imuraya Confectionery so that customers can buy Gold Adzuki Bars, an ice cream bar that was created in Mie Prefecture and is considered “the nation’s ice cream.”

    Akafuku Mochi (Includes 8) – ¥760 (Tax Included) / Akafuku Mochi Single Pack (Includes 2) – ¥240 (Tax Included)

    And for the first three days of the store’s opening, it will offer a rare opportunity to buy akafuku mochi, a Japanese confection consisting of a pounded rice cake topped with red sweet bean paste.

    And to further promote Japanese fashion to the world, BEAMS JAPAN will simultaneously launch a new collection at both the Shibuya and Shinjuku branches.

    BEAMS Shibuya will also launch its second collaboration with the upcoming Japanese film Tora-san, Welcome Back and will also hand out copies of BEAMS EYE ON SHIBUYA which includes essential information written by the BEAMS staff about what’s great about Shibuya. Don’t miss out.

  • BEAMS JAPAN to Open New Branch in Shibuya This Autumn

    16.October.2019 | FASHION

    Following up from the opening of their Shinjuku branch back in 2016, BEAMS JAPAN has announced that it will open a second branch in Shibuya on December 5, 2019. It will be found inside the new Shibuya FUKURAS which is also set to open beside Shibuya Station to this December.

    Shibuya-Exclusive Field Watch – ¥15,000 (Before Tax)

    BEAMS JAPAN Shibuya is set to be the second hub for BEAMS “TEAM JAPAN,” a project which aims to build a community around the brand and promotes products made in Japan. Opening with a completely original line focused on “super basic” clothing, it is sure to be a welcome addition to the streets of Shibuya―one of Japan’s leading districts when it comes to Japanese fashion and culture.

    BEAMS JAPAN Hachiko Logo Long T-Shirt – ¥7,800 (Before Tax)

    Scramble Crossing/Traffic Safety Caps – ¥5,800 Each (Before Tax)

    The new store will stock a whole range of different clothing items, including attire exclusive to the branch such as the above-pictured caps and watch inspired by Shibuya;s tourist sites like the Scramble Crossing and Hachiko statue.

  • BEAMS fennica to Release Gorgeous Collection in Collaboration With Ainu Crafts

    06.October.2019 | FASHION

    fennica is a fashion label associated with BEAMS that combines traditional Japanese handicraft with new and old designs collected from Northern Europe. The label has announced that it will collaborate with the Akan Tourism Association (法人阿寒観光協会まちづくり推進機構) non-profit organisation to release an all-new collection that incorporates traditional Ainu crafts.

    Terry Ellisーthe London-based director of fennicaーand Keiko Kitamura observed Ainu culture in the Lake Akan area in Kushiro, Hokkaido, and have used the creative beauty of young craftsmen and craftswomen who are in charge of next-generation Ainu culture. Overtime they have worked together with the artisans to create an original collection entitled “Ainu Crafts from Lake Akan: Tradition and Innovation” which will be sold on the fifth floor of the Shinjuku branch of BEAMS Japan in the fennica studio and B Gallery from October 12.

    The collection incorporates silver jewellery with Ainu patterns, wood-carved cutlery, hamper bags made with traditional materials, and many other lifestyle items familiar to Ainu culture. During the showcasing, there will be other exhibitions related to Ainu in the gallery, as well as talks, live performances, and more.

     

    A special webpage went live on October 1 talking about this collaboration.

    The collection’s director Terry Ellis commented: “When I was walking around Takiguchi’s store Ichigen No Mise, my attention focused on this cutlery. I felt the folklore in its simplicity. Though it’s an item to be used, the craftsmanship is incredible. You can’t just stop at one, you want to collect more and decorate with them.” *Translated from Japanese

     

    Keiko Kitamura, also a director for the collection, commented: “Akan is a rare kind of place, with mountains, rivers, lakes and forests. It has its own shapes and colours because of the light, colours and sounds which change intensely with time and soak into your body. And Ainu art is distinct from the traditional craftsmanship of other countries and regions because in almost all categories you can still produce it even today. There are [Ainu] people who are still continuing to make art for their family to this day. Their still being here is something valuable.”

     

    She continues: “Japan’s handiwork is in danger of vanishing across all areas of the country. Even if there are no successors, there are people who have been beside them watching, and people who were once involved in the past. So we may barely just make it. Because if this handiwork comes to a stop, it will be no more. We feel a sense of duty to protect this wonderful work.”

  • Starbucks collaborates with BEAMS to release travel-themed goods! Available for a limited time only!

    25.April.2019 | FASHION

    Starbucks coffee Japan is collaborating with BEAMS’ senior creative director Kazuyoshi Minamimagoe’s Institute of Creation. The collaboration will take place at Starbucks Reserve® Roastery Tokyo (Roastery Tokyo for short). This involves the release of a variety of new products that are based on a new perspective of creation. Starbucks Reserve® Roastery Tokyo will be introducing the lineup for a limited time only starting from Wednesday 25th April 2019.

    Keyring (room key) ¥3,000

    The first collaboration between Roastery Tokyo and Beams Institution of Creation took place on 28th February 2019.  To celebrate Roastery Tokyo’s grand opening, they collaborated with BEAMS Institution of Creation to release multiple products themed around the keyword “PLAY”. The collaboration attracted a lot of attention from overseas as well as within Japan. This time, the collaboration project theme is “TRAVEL”, so pop by Roastery Tokyo to see the collection of this new product range!

    Holiday sunglasses ¥23,000

    From Minamisanriku, Miyagi prefecture to Fukui prefecture, the lineup consists of a range of products from different areas of the country. All items are made carefully by skilled and passionate makers with earnest intentions. Each of the product brands has a special history that you could spend forever talking about. All products are both beautiful and functional and were made with careful attention to detail. Each item is worthy to represent the best of Japanese products. Once you get your hands on one, you will immediately feel travel vibes!

    Travel pouch for cables ¥4,000

    The only thing Roastery Tokyo can’t quench is its thirst for discovery. Come enjoy a moment to yourself away from the hustle and bustle of city life in the unique and creative atmosphere of the cafe. Before your holiday travels, make sure to browse the selection of travel items which are sure to get you in the mood for adventure!

     

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