Miffy’s 65th Anniversary Celebrated With Summer Fashion Collection

02.June.2020 | FASHION

“Haikei, Dick Bruna” (Dear Dick Bruna) is a fashion project that was launched to celebrate the 65th anniversary of Miffy, a character created by Dutch author and illustrator Dick Bruna. Pre-sales for items in the line dropped on May 1, 2020 on the online shop MEETSCAL STORE and sold out instantly.

 

Now, pre-orders for a new summer collection is on its way and will arrive on June 19, 2020 at 14:00 (JST) on the website. In-store sales are being planned for release at a later date.

 

Summer Season Collection

Summer One Piece Shima Shima Blue (1 Size): ¥9,700 (Before Tax)


Summer T-Shirt Shima Shima Red/Blue (1 Size): ¥7,200 (Before Tax)

Two items perfect for wearing beneath the sun rays this summer.

Exhibition-exclusive T-Shirt, will be sold at an upcoming exhibition

The above-pictured T-shirt will also be sold featuring an illustration of Miffy from the picture book Miffy’s Letter. The front features Miffy writing his letter while the back includes the book’s title written in Dutch.

“Zero” T-Shirt: ¥3,900 (Before Tax)

The final orders for the popular Spring Collection also opened on June 1, 2020 at noon (JST).

 

Illustrations Dick Bruna©copyright Mercisbv, 1953-2020 www.miffy.com

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    12.May.2022 | FOOD / SPOT

    Flower Miffy Juice Garden, a drink stand inspired by Flower Miffy, a florist version of the Dutch character Miffy, has begun selling the perfect drink for the early summer weather. The Marguerite Cream Soda is on sale now at the Asakusa location.

     

    Marguerite Cream Soda

    Flower Miffy Glass Vase Flower Frame

     

     

    The Marguerite Cream Soda features refreshing lemon soda topped with sliced lemon, thick vanilla ice cream, a Miffy cookie and a marguerite flower. Visitors can also find a special Miffy glass vase at the Asakusa store for a limited time, perfect for displaying flowers at home.


    Come enjoy shopping for Miffy goods while sipping a refreshing beverage this summer!

     

    Illustrations Dick Bruna Ⓒ copyright Mercis bv,1953-2022 www.miffy.com

  • Cherry Blossom Themed Drink Appears at Flower Miffy

    21.March.2022 | FASHION / FOOD

    Flower Miffy Juice Garden, a drink stand featuring Dick Bruna’s popular character Miffy, is now offering a limited-time cherry blossom beverage at its Asakusa location!

    Strawberry

    Green Apple

    Cherry Blossom Season with Miffy

     

    The Slightly Sakura Drink is inspired by springtime and features a sweet whipped topping with cherry blossom-colored copeau de chocolat. The base of the drink is sakura-colored milk available in green apple and strawberry flavors. Each beverage comes with a Miffy cookie for added cuteness!

     

    A Cherry Blossom flower arrangement is also available for purchase at the Flower Miffy online store. 

     

    Illustrations Dick Bruna Ⓒ copyright Mercis bv,1953-2022 www.miffy.com

  • Miffy-themed Snack Shop Opens in Gion, Kyoto

    15.March.2022 | FOOD / SPOT

    Telacoya, a company promoting traditional Japanese culture through the sale of souvenirs, is opening a new Miffy-themed snack shop on March 30, 2022. The adorable concept store is coming to Gion, Kyoto’s famed downtown district.


    Miffy Buckwheat Cookies

    Miffy’s Snack Medley

    Miffy’s Sugar-coated Biscuits

    Miffy’s Marshmallow Sweets

    Miffy Cube Bread

    Snuffy’s Milk Breadstick

    Miffy’s Anko Roll

     

    The shop caters to those needing a pick-me-up during the day, from children tired of studying to company employees trying to get through the day. Snacktime doesn’t only have to be for children.

     

    Along with the many sweet offerings available at the new shop, fans of Miffy will find exclusive Miffy merchandise, including limited-edition kitchen goods!

  • Limited Edition Flower Miffy Goods Featuring a Cherry Blossom Theme Now on Sale

    06.March.2022 | FASHION

    Flower Miffy, a flower shop inspired by the popular Dutch picture book Miffy, has begun selling a new series of cherry blossom-inspired items! A limited number of postcard sets are also being offered as purchase bonuses. 

     

     

    Flower Miffy Glass – Sakura Gradient Pink / Pearl: ¥1,595 (Tax Included)

    Flower Miffy Sakura Plate: ¥2,090 (Tax Included)

    Flower Miffy Mini Towel – Sakura Pink / Ivory: ¥770 each (Tax Included)

     

    The series features original artwork, and fans of Miffy can get their hands on unique glassware, cherry blossom plates, and mini-towels. 

     

     

    Those spending ¥3,300 (including tax) or more will receive a set of two limited edition postcards. The offer will end as soon as they’re gone!

    *Offer does not apply to flower arrangements.

     

    Illustrations Dick Bruna Ⓒ copyright Mercis bv,1953-2022 www.miffy.com

  • Special Exhibition Commemorating Miffy’s 65th Anniversary Now on Display at Matsuzakaya Nagoya

    14.December.2021 | FASHION / SPOT

    Matsuzakaya Nagoya is holding an exhibition to celebrate the 65th anniversary of the birth of Miffy, created by Dutch illustrator Dick Bruna, until January 16, 2022. The theme of the exhibition is “with”. It introduces the story of Miffy and her friends, with more than 300 precious original drawings, sketches, and creative notes.

     

     

    Miffy the Ghost, 2001. (Manuscript)

    Miffy the Ghost, 2001. (Manuscript)

    Queen Miffy, 2007. (Manuscript)

    Miffy and Poppy Pig, 2011. (Manuscript)

    Miffy in the snow, 1963. (Manuscript)

     

    Original Goods

    UFD Miffy Set of 4  ¥4,400(Tax Included)

    Rollbahn M  ¥638(Tax Included)

    Pounch M ¥1,760(Tax Included)

    Half Zip ¥1,650(Tax Included)

    Floating Pen ¥1,320(Tax Included)



    This exhibition marks the first visit to Japan of the original drawings including “Usako-chan: Obake ni naru” (2001) and “Usako-chan wa Jyoou-sama” (2007), as well as reference materials. Also, the original drawings of “Usako-chan on Snow Day” (1963), one of Miffy’s first four works that has only visited Japan once before, and which features a winter outfit, is exhibited together for the first time. In addition, the exhibition reveals the memories and creative fascination of Bruna, who developed close friendships with Japanese picture book authors and children’s literature writers and had a significant influence on the picture book culture in Japan.

     

    The original drawings for “Usako-chan: Obake ni naru” (2001), “Usako-chan wa Jyo-oh-sama” (2007), and “Usako-chan to Fugako-chan” (2011), which was the last work to feature Miffy, are all in Japan for the first time. These drawings tell the story of Miffy playing ghosts, flying airplanes, and spending time with her family and friends.

    It is also an opportunity for visitors to trace the creative process of Bruna with notes that show how he repeatedly tweaked his words and cuts that were not selected for the books.

     

  • Kaori’s Easy Recipe: Learn to Make Miffy Parfait Using Tofu!

    08.September.2021 | FEATURES / FOOD

    With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s Easy Recipe! With a few simple ideas, an ordinary recipe magically transforms into a cute dish.

     

    In this recipe, I’ll show you how to make an adorable Miffy Parfait using tofu shiratama!

     

    Tofu shiratama can be frozen without hardening, so it’s great to use for cooking as well as making sweets.

     

     

    Ingredients

    250g refined rice flour

    300g silken tofu

    ✩ This is about 1 bag of refined rice flour and 1 piece of silken tofu.

    Canned fruit or fruit of your choice

     

     

    Put the refined rice flour and silken tofu into a bowl and mix well.

    ⚠️ Do not drain the tofu!

    Don’t add water, just these two ingredients.

     

    ✩I knead all ingredients and then freeze it.

    Feel free to freeze it as dough, or boil it first.

    You can put them in Tupperware and store them in water in the refrigerator for a day or two. Don’t worry, they won’t harden!

     

    Add the coloring.

    Take a little bit of food coloring and add as you like.

    Here, I’m adding the yellow that will be the center of the flower.

     

     

    After mixing the dough, place it on parchment paper and put it in the freezer for about 30 minutes.

    You can shape it before placing it in the freezer, but chilling it will make it easier to work with.

     

    Cut out Miffy and her flowers.

    Place the yellow-colored piece into the middle of the flower.

    Roll the rest of the shiratama into balls.

     

     

    Boil the shaped shiratama while on the baking sheet.

    Boil the round shiratama as well. When they float to the top, place them in cool water.

     

     

    Place the shaped shiratama on parchment paper or plastic wrap and let dry briefly before adding decoration.

     

     

    Mix black cocoa with a little water, and using the mixture, draw Miffy’s face.

     

     

     

    Place the flowers and shiratama balls inside the glass, follow up with your favorite fruits!

    (If using canned fruit, feel free to add the syrup as well!)

     

    I hope you enjoy decorating this colorful dish!

     

     

    Kaori Kubota(@kaopan27

    I live in Hokkaido and I love to make character themed foods, desserts and pastries♡

    I want to see my family smile, so I enjoy putting in a bit of effort to make character foods and changing food into something cute♡

    You can see more of my character foods and character bento boxes on my Instagram page → @kaopan72

  • Workshop in Kichijoji Opens to Celebrate Miffy’s 65th Birthday

    14.August.2021 | FASHION / SPOT

    In conjunction with the 65th Anniversary Miffy Exhibition currently being held at the PLAY! MUSEUM in Tachikawa, a special silkscreen workshop is coming only to PLAY! KICHIJOJI! The event, called A Little Kindness in Kichijoji, is currently open for reservations, and will be open each Thursday, Friday, Saturday, and Sunday until September 5, 2021. 

     

    Dick Bruna, the creator of Miffy, often created posters using silk-screening. At the workshop, guests can choose from three different patterns and print their choice on either their own cloth and paper products, or on PLAY! goods. Each Sunday, illustrations from the book Miffy in the Snow can be printed on craft paper multiple times, eventually creating a colored Miffy! During the workshop, guests are asked to try making their own original goods using this time-honored silk-screen technique. No cheating!

     

     

    At the venue, visitors can take their time reading stories from reporter Shunji Morimoto, who interviewed Bruma countless times. Each tale from his book A Little Kindness: 66 Stories will be available to browse and buy, along with a slide show of Miffy photographs taken by photographer Kotori Kawashima. Various original goods will also be on sale, so keep an eye out!

     

    Won’t you come celebrate our favorite bunny’s birthday?

    Illustrations Dick Bruna © copyright Mercis bv,1953-2021  www.miffy.com

     

  • Miffy x studio CLIP Merchandise Collection Revealed

    29.July.2021 | FASHION / FOOD

    Lifestyle brand ‘studio CLIP’ is collaborating with children’s author Dick Bruna’s popular character Miff with a cute merchandise collection that’s set to drop at all studio CLIP branches in Japan and the online webstore .st on August 1.

     

    The Line-Up

     

     

    Limited-edition shopping bags

     

     

    Fruit Soda & Soft Serve Ice Cream Parfait

    studio CLIP collaborates with Miffy every year, and this year is no different, with a special line-up of character goods themed on friends and family. Boris makes an appearance this time too. Items include hand gel holders, vinyl umbrellas, tote bags, and more. There’s also exclusive shopping bags for Miffy fans who buy any of the collab merch, as well as themed drinks and desserts at studio CLIP CAFE.

  • Popular Miffy themed double wall glass is back on sale!

    18.June.2021 | FASHION

    The new Miffy themed double-wall glass, which was released in November last year and sold out only in one day is back with new designs including standard design from previous collection. 

     

    Double-wall Miffy Glass

    miffy style Surprised 

    miffy style Sleeping

    miffy style Tears 

    miffy style Standard

     

    Don’t miss out the must-have Miffy themed adorable double wall glass!

     

    ©Mercis bv

  • Miffy Eco Bag Series Features Simple and Stylish Dull Colour Line-Up

    20.May.2021 | FASHION

    The online Japanese shop CONCIERGE NET is now taking orders for its new “Dick Bruna” collectors series of Miffy eco bags. Released on Friday, these simple yet stylish bags come in dull colours. They are lightweight, can be used as a secondary bag at work or outdoors, and are eco-friendly. There’s a matching pouch for each one too to complete the collection. 

     

     

    The Line-Up

     

    Collectors Sack

    Brown

    Pink

    Mint

    Blue

    The bag can be wrapped up

     

     

     

    Collectors Pouches

     

     

     

    The pouches are a compact and convenient A4 size and match with their corresponding tote bags. The bags also come with a cute ribbon which can be used to tie them up smaller for storing at home or in your main bag. Each is also fitted with a loophole which you can attach keyrings and charms to. The straps are nice and long so fit over the shoulder comfortably.

     

    Get your own cute Miffy tote bag with this new series.

  • Miffy x Tabio Sock Collection to Release in Super Cute Designs

    15.May.2021 | FASHION

    Japanese sock company Tabio is set to release a cute sock collection in collaboration with Miffy on May 17.

     

    The Line-Up

    Miffy Short Socks | 3 Colours | ¥1,430 (Tax Included)

    Miffy Embroidered Socks | (2 Colours) | Women’s ¥1,430, Children’s ¥1,210 (Tax Included)

    Miffy Short Socks | 3 Colours | ¥1,430 (Tax Included)

    Miffy Embroidered Socks | (2 Colours) | Women’s ¥1,430, Children’s ¥1,210 (Tax Included)

     

    Limited-Edition Novelty


    The sock collection arrives with four different sock models featuring adorable Miffy designs. Those who spend over ¥3,300 on the collection will also receive a free Miffy memo pad.

  • Miffy Plushies by BON TON TOYS Release in Japan-Exclusive and New Colours

    28.April.2021 | FASHION

    BON TON TOYS released three new coloured Miffy plush toys as part of its Miffy Corduroy Collection, one of which is exclusive to Japan, on April 28. All 15 of the new toys are available at all interior and lifestyle shops and online at marcs STORE in Japan.

    Light Stone (Japan Exclusive)

    Light Stone

    Buttercream

    Pumpkin

    BON TON TOYS is a Dutch toymaker established in 1933. The brand is focused on helping to create a more sustainable world and protecting the environment for the future of children.

     

    The Miffy Corduroy Collection is one of BON TON TOYS’ most popular in the Netherlands too. The new colours include Light Stone, which is available only in Japan, and Buttercream and Pumpkin, both of which remind one of gentle springs. The line-up also includes key chains which are just 10cm in size and serve as trusty companions on your bag or elsewhere.

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