GU Japan Collaborates With SOPH. For New 1MW Collection

11.June.2020 | FASHION

Japanese casual wear designer and manufacturing company GU has announced a collaboration with the Japanese clothing brand to release a new collection called “1MW by SOPH.” which is set to drop on June 25, 2020.

SOPH. was first launched back in 1998 and focused on polished, everyday wear with a minimalist design. Though their designs are simple, they are laced with detail and top notch when it comes to wearability. Since its establishment, SOPH. has sought to be the fashion for many types of people, including those living a city life. GU, too, wants all kinds of people people to enjoy fashion in all weathers, which is what led to this special new collection.

The concept behind 1MW by SOPH. is homewear that can be enjoyed “in a one mile radius, from the end of the day to the start of the next.” The collection caters to many different lifestyles  and can be worn for lounging around in at home, going for a nearby shopping trip, for sleeping in, and so on. There is also a children’s line-up too, so both kids and adults alike can reap the benefits of this modern collection.


The artwork featured on the items across the collection were designed by Tokyo-based graphic artist YOSHIROTTEN, who has included pictograms, SOPH.’s star motif, and other original graphics.


  • Neon Genesis Evangelion x GU’s Second Clothing Collection Releasing June 19

    14.June.2020 | ANIME&GAME / FASHION

    GU has revealed its next collaboration collection with the Neon Genesis Evangelion anime series which is set for release on June 19, 2020.

    The collection features a diverse design line-up, such as the Eva-02 from the upcoming film Evangelion: 3.0+1.0 Thrice Upon a Time. Each item features characters, logos, and motifs from the franchise that any fan can recognise instantly. The collection includes t-shirts, hoodies, open shirts, and more.


    The key visual illustrated exclusively for the collection features the Evangelion pilots donning the GU attire.