Discovering An Unexpected Destination: Shinjuku’s Kinokuniya Bookstore

23.March.2017 | SPOT

From March 13th-31st, we will have a booth for travelers visiting Japan set up on the 1st floor of Kinokuniya Bookstore in Shinjuku. Learn about unique cities like Koenji and Oku Shibuya and answer a survey to get postcards on these spots for free!

Have Some Extra Sightseeing Time? Let’s Head to the Bookstore!

Yearning to travel in Tokyo. You’ve made your travel plans down to the letter to do everything that you wanted, but now you find yourself with some extra time in your schedule. What is there to do?

Although we naturally recommend looking for information on our travel website, visiting a bookstore is another excellent option. At Tokyo’s Kinokuniya Bookstore in Shinjuku, we will have a booth for tourists on the first floor’s Books on Japan area for a limited time only – from March 13th to 31st, 2017. Here we will be introducing hidden attractions that can easily be reached on day trips from Shinjuku, and spots where you can enjoy the local atmosphere. By combining books and goods that enable you to experience this atmosphere on a deeper level, visitors to Japan will be better able to find more exciting places to visit during their stay.

Sumo, Art, Stylish Bars – Discover Little Known Spots in the City

This event is a collaboration between Kinokuniya, the Japan National Tourism Organization (JNTO), NAVITIME JAPAN, which develops applications for tourists visiting Japan, and MATCHA, our website for travelers. At this special booth, postcards showing various places in Tokyo will be distributed free of charge (please note, postcards can be obtained by answering questionnaires).

On postcards, attractive spots in Tokyo such as Ryogoku, Koenji, Ameyoko, Oku Shibuya and others will be available. By loading the QR code on the back of the postcard, you can find detailed information on each spot by jumping straight to MATCHA’s relevant articles.

If you find a spot you are interested in thanks to this event, you will easily be able to visit it right after stopping by our booth.

There are 12 types of postcards available. Thanks to the input from the helpful staff at Kinokuniya, we have put together special guides to “local Japan”, places that visitors might otherwise miss when traveling. For example, the following spots are just some of those found on these postcards.

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