Walt Disney Japan has announced that pre-sales for its new and original Disney themed yukata will open via shopDisney in Japan from June 9, 2020. Designs range from popular picks such as the Mickey Mouse yukata from last year to new designs like Alice in Wonderland. The Mickey Mouse yukata has a white base which combined traditional Japanese prints of hemp leaves and a checked pattern with plum blossoms and Mickey. Dressing up in this gives off grown-up yet cute vibes. The new Alice in Wonderland yukata has a navy base and features prints from the popular Disney movie made into a Japanese style design. It also comes with an obi sash featuring characters from the film on it in a casual manner, so it blends in well and isn't too flashy. shopDisney will also sell a bag, fan and other items with this design too so you can coordinate a style with the yukata. Several items for kids will also be sold, such as a cute Elsa-inspired yukata, a Toy Story 4 jinbei, a Bunny shoulder bag, and more.   A TSUM TSUM series of summertime yukata will also be sold from June 9, 2020 which will include Mickey & Friends designs.   ©Disney©Disney/Pixar

Felissimo has joined hands with popular Kyoto-based store Subikiawa to launch a new collaborative series of items. They are now available to purchase via Felissimo's official website.  

Who are Subikiawa?

Subikiawa is a tableware store known to all in Kyoto that's open around three days a month. "Tabletop Circus" is the theme of their hand drawn tableware series which is mainly centred around glassware. Subikiawa first began their collaboration series with Felissimo back in 2016. Since then, they have teamed up to make yukata, jinbei, pyjamas, clothes, and moreーall with Subikiawa's cute illustrative designs. The new yukata and jinbei they have developed for this summer features a colourful underwater theme with various fishes, pebbles, and water plants.

Kyoto Subikiawa Shokki to Tsukutta Suichu Dance Yukata - ¥5,500 (Before Tax)

Kyoto Subikiawa Shokki to Tsukutta Suichu Dance Yukata (Women's) - ¥7,300 (Before Tax)

The collection features yukata and jinbei made with designs so that parents and kids can dress up together. The clothes are made from 100% slub cotton yarn, giving them a nice feeling against the skin. The waist is also fitted with string so that even beginners to yukata can tie them easily.

Kyoto Subikiawa Shokki to Tsukutta Nail Seals (1 Set) - ¥1,400 (Before Tax)

Kyoto Subikiawa Shokki to Tsukutta Suichu Dance Bib Kit (1 Set) - ¥2,800 (Before Tax)

The new collection also includes nail seals to make your fingertips bright and beautiful, as well as an embroidery kit to make your own cute bibーthis is part of Felissimo's brand Couturier. The bib is soft and made using 100% Banshu-ori cotton fabric. Banshu-ori is a fabric from Hyogo Prefecture. The cotton is also dyed before being woven so the colour won't fade as quickly when washed.

The three-day Hamarikyu Oedo Cultural Festival will take place at the beautiful Hamarikyu Gardens in Tokyo from August 23 to 25. It will be produced by international fashion designer and stylist Junko Koshino.   The boisterous festival is a coming together of Japan's traditional Edo period and modern times which will be celebrated with a myriad of exciting experiences. The centrepieces of this year's event are the DJ performances and Yukata Fest which will take place around the two 6-meter tall pillars in the garden's plaza. DJ KOO will appear as a special guest on Friday August 23rd while Japanese models Arina Urahama, Sayaka Shimizu and YORI will take the spotlight on Saturday 24th wearing Edo-style outfits with a contemporary pop spin all made by Junko Koshino.   During the Yukata Fest, there will be taiko drumming along to the DJ performance. Three people from the Eitetsu Fu'un no Kai―a group supervised by famous Japanese musician Eitetsu Hayashi―will be the drummers. The Fest will mash together traditional Japanese music with modern DJing. Expect to be thrilled with an up-close performance of kendo swordsmanship, iai―the art of drawing one's sword―and a showcasing of naginata, a type of long pole weapon. There will also be a play area where you can play karuta with the Hyakunin Isshu one-hundred poems which was popular during the Edo period, blow bubbles, and more. And of course, there'll be plenty of Japanese food to tuck into as well served at one of the many booths. This includes namie yakisoba, a local speciality soba noodle dish adored by the people of Fukuoka which will be served as part of maintaining the culture, a Fukushima no Sake standing bar which has won the top award in the Shinshu Kanpyokai 7 years in a row, and so on. Specially prepared traditional Japanese wagashi confections produced by Junko Koshino will also be sold as part of a collaboration project with Ito En who are sponsoring the event and holding a special tea party. They are limited in availability, and those lucky few who do get a spot will be able to enjoy tea and sweets while enjoying a view of the spectacular Japanese-style gardens at the Nakajima No Ochaya cafe. Visitors will also be able to pick from a wardrobe of bright and colourful yukata, including some designed by Junko Koshino, at one of the booths at the festival and have them fitted on from them. Those who arrive already dressed in a yukata will receive free entry to the festival! You'll completely forget you're in the boisterous city of Tokyo while at this traditional x modern fusion of a festival. If you're in Japan this summer, then don't miss out. More details of the festival and its content can be found on the official website below.

Hi everyone, this is Midori from MMN's Editorial Department!Do you know what a Yukata is? It's a long, casual garment that resembles a kimono. As they are made of light and breathable material, this traditional Japanese clothing is usually worn in the summer. A beautiful yet refreshing garment is the perfect clothing for a summer festival and other summer events. How would you like to try one on? Today, I'll be introducing you to this year's latest Yukatas.   KIMONOMACHI: Polyester Yukata Perfect for a Hot Summer's DayThese yukata are made from polyester which is breathable and ventilating. From subtle and mature patterns for adults to large, modern and vivid patterns, there is a wide range of fabric designs to choose from.    

Cream Water-Colour Camellia Flower Yukata: ￥11,880 (after tax) 

You also do not have to worry about coordinating your outfit as you can putchase a set that includes a Sash (obi) and Japanese wooden clogs (geta). This is recommended for those of you who are completely new to yukata-wearing.     ▼ KIMONOMACHI main shopOfficial Website: https://www.kimonomachi.co.jp/   Cayhane Yukata: Easy to Wear By Yourself  Cayhane sells yukata that are made from materials sourced from all over Japan. 

Reiría Minana Yukata: ￥7,128

The Yukata sold here consist of a top and bottom half, which makes it easy for anyone to put on. You can also get yukata with a separate skirt too, meaning that you can wear the skirt with your other normal clothes on a regular day too.   ▼ CayhaneOfficial Website: http://www.cayhane.jp/shop/c/c01     kyomadoka: Wear a Yukata Designed By an AKB48 Graduate　Haruna Kojima, who graduated from Japan's world famous idol group AKB48, created the designs for a collection of kyomadoka Yukata.

￥45,360 (after tax)

Not only are the designs made with lots of care and attention, but the materials used have been carefully sourced. The patterns are mature yet cute.    ▼kyomadoka: Haruna Kojima Original Design Yukata Purchase here: https://isetan.mistore.jp/onlinestore/brand/006180/list?categoryId=01_061604&rid=24098c5b16c840e39ea3dddf42efd3adSales Start: June 5, 2019   Felissimo Neko-Bu™: Fill Yourself With Feline Fabulousness

Cat-Themed Retro Modern Yukata ￥8,400 (before tax)

Notice the cute, round eyes of a cat amongst beautiful camellia flowers. Felissimo Neko-Bu™ sells cat-themed goods that are also perfect for adults. This retro-modern design is both cute and mature.   Look closely and you will also notice a striped pattern. Felissimo are selling many other cat-themed Yukata besides this so please check them out.   This is a design of a tiger playing with green foxtail grass. ▼Felissimo Neko-Bu™Official Website: https://www.nekobu.com/   RiLi.tokyo Sells Yukata That Look Like Japanese SweetsRiLi.tokyo sells Yukata that are perfect for walking the streets of Asakusa, Kyoto and other traditional-style streets that are full of dark and mature colours.

RiLi Yukata: ￥11,990 each (before tax)

The sash is a waist band with wrinkles so that it does not hurt when you put it on. You will notice that it is incredibly easy to wear these. All Yukata in this series use similar colours, so it is easy to coordinate your outfit with other friends and family members. ♡ Official Website: https://rili.tokyo/#new     Furifu and Touken Ranbu-ONLINE- Collaborative Yukata Furifu is dedicated to creating new styles of traditional Japanese fashion. They have released a retro-modern style kimono brand through a collaborative effort with the game Touken Ranbu-ONLINE- . This includes three Yukata themed around the characters Kashuu Kiyomitsu, Tsurumaru Kuninaga and Kasen Kanesada.

 Kasen Kanesada　￥62,640 (after tax )

Tsurumaru Kuninaga: ￥62,640 (after tax)

Kashuu Kiyomitsu: ￥62,640 (after tax )

▼Furifu Touken Ranbu Collaborative Yukata Official Website: https://mgos.jp/furifu/index.html   All these Yukata are available online. This would be the perfect way to stay cool and beautiful during the summer. Wearing one to a summer event would be a wonderful experience. ♡

Keio Plaza Hotel is expanding their yukata experience service plan "Easy Kimono". The plan, which allows guests to wear Japanese traditional clothing called yukata, was originally a weekday-limited plan. Now, the plan will be expanded to include the weekends and national holidays. The plan was launched in June 2017 through a collaboration with Keio Department Store's dressing rooms. Keio Plaza Hotel's objective is to spread Japanese culture and offer guests the opportunity to fully experience Japan. The hotel also offers tea ceremony and Ikebana flower arranging classes.   There are two yukata plans on offer: a standard plan available for men and women and a women-limited premium plan which includes top quality cotton yukata that have a mature feel to them. Both plans come with wooden clogs, an ornate kanzashi hairpin, a drawstring purse and a map of wonderful locations to take a stroll in Shinjuku. Head to the third floor lobby in the South Building of the hotel to arrive at the Keio Department Store Dressing Rooms. Here, you can choose your favourite yukata. Once you put it on, the staff will take a commemorative photo with a camera or your smartphone.   You can rent these yukata for a maximum of six hours, during which time you can take as many selfies as you want, enjoy a meal in Tokyo, and have a relaxing stroll around the streets of Shinjuku. This luxurious plan is a chance to experience the great feeling of wearing a yukata.

Laforet Harajuku is holding a yukata event on its second floor CONTAINER area from June 25 to July 24 where you'll be able to pick from a wide range of different yukata designs.   This marks the 5th run of the event, and this year, it is being split into three separate periods. A total of 9 shops are participating including the popular kimono brand Roccoya Summer Shop which fuses the traditional with the modern as well as MICOPARADE which is managed by designer and Japanese clothing model Maria Kawahara.   The event's main visual was conceived by art director Tomoko Katayama, a designer at airlinesinc. and president of kimono teaching company Airport Lounge. There will be a photo spot as well as displays created by Katayama.  

Period 1: June 25, 2019 - July 4, 2019

Roccoya Summer Shop Roccoya is a brand popular for fusing together traditional and modern designs. The company is returning to Yukata IN LAFORET once again to sell a variety of new yukata, kimono and accessories. Pick anything from cute to contemporary to sophisticated couture. They also sell head accessories and customers can order specific sizes.   MICOPARADE MICOPARADE is a kimono brand led by designer and Japanese clothing model Maria Kawahara which offers contemporary twists of traditional ideas. Expect kimono like you have never seen as modern fashion. This event will be MICOPARADE's first unveiling of their new products.  

Period 2: July 5, 2019 - July 14, 2019

MIKI SAKURA & Sakura Maison Sakura Maison focuses on "Japanese kawaii" kimono, accessories and obi sashes while MIKI SAKURA's concept, conceived by designers at Sakura Maison, is "dignified women wrapped in beautiful fragrances."   These two brands will come together to showcase an array of feminine yukata including yukata made from lase. They will also sell headdresses, ornate hairpins and other accessories. Expect to get your fill of kawaii♡   Asobiya Meets yuminique Asobiya is a brand that adds a bit of fun to traditional Japanese motifs. They will collaborate with the "nostalgic and cinematic" brand yuminique for the very first time. Asobiya will have their popular paper crane series of items while yuminique will showcase their "SECRET" themed line-up this summer with an assortment of handmade head accessories with rose and lily of the valley designs. You're sure to find the right decorative accessories for your yukata look here♡  

Period 3: July 15, 2019 - July 24, 2019

AYAKONAGAHASHI Ayako Nagahashi's select shop is associated with many different kimono and yukata brands. The new yukata and accessory collection by KIIRO, which Nagahashi is the director of, and Furifu will be on show. New Yukata and obi sashes the likes of which the industry has never seen before from Nagahashi's private brand Fruttarossa will also make an appearance. There will also be plenty of other pieces like geta shoes and obi clips.   Shigemune Tamao Unique and innovative kimono creator and artist Shigemune Tamao is opening her first ever store where she will sell original kimono, obi sashes, and a selection of items made in collaboration with guest brands that transcend traditional and contemporary clothing. Find the yukata for you at this year's Yukata IN LAFORET.