Onitsuka Tiger Unveils New Visuals with Brand Ambassador Willow Smith

22.June.2020 | FASHION

Japanese fashion brand Onitsuka Tiger has appointed global artist Willow Smith as brand ambassador. Together, they have laughed a new brand campaign.

 

The campaign visuals show Willow in Onitsuka Tigers’s 2020 autumn and winter collection. Oniktsuka Tiger’s unique heritage and innovative spirit have been fused for a contemporary design. Together with Willow’s unique style, the campaign’s vision was made complete.

Some of the clothes featuring in the 2020 autumn and winter collection feature a colourful patchwork style ー a fusion of pop art and sportswear. Onitsuka Tiger’s creative director Andrea Pompilio, who is director of this campaign stated:

“In this generation, we have to focus on what is happening in the world – the pressing issues such as environmental protection and saving our planet. This campaign shows Willow’s natural beauty, her strength, her indomitable spirit and never-ending love for the planet. ”

 

Onitsuka Tiger’s communication team commented:

“Willow Smith is blessed with her creativity that reaches out to all of humanity. Her boundless influence is not restricted to generation Z or millennials. As 2020 heralds a new generation, we are so happy to be working in such natural harmony with Willow Smith, whose intelligence and strong faith in her opinion deliver our message to the world.

 

Onitsuka Tiger with Willow Smith – Official Video

 

A Statement by Willow Smith

“When working with Onitsuka Tiger, I found we were soon on the same page. We supported each other and accomplished our goal of inducing positive change in society by creating our vision. I can’t wait to see just how we continue to shape the future together.”

 

The new campaign visuals are going to be released globally on a number of platforms, including Onitsuka Tiger’s official social media, from June 6, 2020. A portion of the money raised from the campaign will be donated to the NAACP Legal Defense and Educational Fund, Inc.

 

*All statements have been translated from Japanese.

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    Look Book (Excerpt)

    Shoes

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    AKIRA ART OF WALL Otomo Katsuhiro × Kosuke Kawamura AKIRA ART EXHIBITION

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    GALLERY X (Shibuya PARCO B1F) November 22, 2019 – December 18, 2019 @ 10:00-21:00

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    23.May.2019 | ANIME&GAME / FASHION

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    MEXICO 66 SD: ¥18,000 Each (Before Tax)

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    Chun-Li aren’t going to want to miss out on this exclusive opportunity.

     

    ©Masakazu Katsura / Shueisha

  • Onitsuka Tiger Unveils 2019 Fall & Winter Collection

    22.April.2019 | FASHION / FEATURES

    Onitsuka Tiger is a Japanese shoe company that boasts worldwide popularity and recognition. The company has just unveiled its 2019 fall and winter collection, so let’s take a look!

    The theme of the collection is “Downtown Rave.” It was inspired by Berlin’s club scene―German’s capital and a leader of fashion in Europe―and the free thinking mentality of the 90’s.

    1183A421.002 Color: BLACK/GLACIER GREY

    CHUNKY RUNNNER LO

    1183A420.001 Color: BLACK/VIBRANT YELLOW

     CHUNKY RUNNER MT 

    Releasing: July 2019

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    1183A422.100 Color: WHITE/VIBRANT YELLOW

    CHUNKY SLIP-ON

    Releasing: July 2019

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    1183A418.750 Color: TIGER YELLOW/BLACK

    KNIT TRAINER

    Releasing: July 2019

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    1183A419.100 Color: WHITE/SHOCKING ORANGE

    1183A419.001 Color: BLACK/BLACK

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    1183A396.020 Color: MID GREY/MID GREY

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    Releasing: July 2019

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    1182A127.101 Color: WHITE/WHITE

    1182A127.100 Color: CREAM/CREAM

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    Releasing: July 2019 / September 2019 Respectively

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    Did you enjoy this collection? These and more in the 2019 fall/winter collection are available to view over on Onitsuka Tiger’s official website so be sure to check them out.

  • Onitsuka Tiger Releases Revamped Basketball Shoes

    13.January.2019 | FASHION

    Japanese shoe company Onitsuka Tiger will begin rolling out its new OK BASKETBALL MT and OK BASKETBALL LO shoes at branches across Japan from January 12.

    Onitsuka Tiger established in 1949 from its predecessor organisation ASICS. The following year the company released its mid-cut basketball shoes. The new OK BASKETBALL MT’s use those shoes as its base design while the LO’s are a low-cut arrangement of those.

    The form, material of the uppers, stitching, iconic metal eyelets, and rubber patches on the side of the uppers are close to the original design from 1950. The inside is also branded with Tiger’s official logo.

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    Get your feet on a pair of Tiger’s ‘new’ shoes to call back their classic range.

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